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Location targeting with no physical location

Technical SEO

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underscorelive last edited by

If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area?

I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ?

Thanks!
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MiriamEllis Subject Expert last edited by

Branagan's suggestion is a good one. You might also want to consider blogging in a manner that highlights geographic terms associated with your target audience.
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underscorelive @Branagan last edited by

Muchos gracias
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Branagan last edited by

Apart from server location, your link profile carries a lot of weight. For example, if you are targeting users in Germany, you'd want to get links from German IP's and .de domains.

Besides that, the other important thing would be to establish your geographic target within GWT (domain geolocation). You can read more here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
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