Keyword density

[juanmiguelcr]

hi there! to what extent is important "the keyword density" factor in the website optimization? I've read in the net that it's no more relevant but I'm not sure. In case has an impact in the SERPs, is there a % considered as appropiate or "reference" in the SEO world?

Thanks.

[juanmiguelcr]

thanks Kyle!

[KyleJack]

Hello Juan,

Probably the best thing to do is forget about it. If you write naturally about and around your subject with the correct grammar Google will work out what you're talking about and you won't need to repeat yourself for the sake of keyword density.

So there's no need to worry about keyword density. No need at all.

Keyword density: there's no need to worry about it.

K

[WebbyNabler]

Keyword usage is highly important, how as the prior poster said keep it natural. I mean think about it, if your website is about Hotdog Manufacturing it would only make sense to have that phrase used frequently. The actual ratio of keyword vs total words does not have an exact formula, however if you just keep in mind natural You should be fine. If the phrase is scattered to heavily (keyword stuffing) then you could get penalized. Good luck!

[juanmiguelcr]

ok Thanks Branagan.

[Branagan]

It sure does have an impact, but you probably wouldn't want to "calculate" it, just keep it natural and focus on the user, as long as you do that and you're not trying to manipulate the search engines you should be on the safe side :).

Check point three on the following video:

10 Myths That Scare SEOs But Shouldn't

And remember Google is good at semantics, so even if you feel the need to repeat a concept, you can do that providing a richer user experience without having to worry about specific terms.
Hope it helps!