With rich snippets is it bad to add a city to the company name?
-
I have a client that is a franchise. Each franchise location has a different office address. Is it bad for me to do the following?
COMPANY NAME of CITY
...
....
There are about 10 franchisees. Should I use just the company name? Is the city in there going to be a negative?
-
Hi Thomas,
That's not a good idea. You should publish your client's business name identically across the whole web. So, if they are Trusty Tax Preparation, list them exactly that way with no additions or subtractions every single place you list them. If you are using Schema to markup the business, for instance, on the website, rely on the address fields to differentiate Trusty Tax Preparation in Miami from Trusty Tax Preparation in Los Angeles. Remember, local rankings are founded on the clarity of NAP (name-address-phone number) so be absolutely consistent everywhere you list NAP.
-
I'm not sure whether its a negative or not but I tried to get a little creative with the location.
Depending on where you go for the serps you get different places giving different rich snippets. For me on Firefox in the Bahamas I get different results to AOL.
I think you'll get the same serps on AOL as I do (I've included images for what I get). You can see that I tried to add "on the most relaxing resort in the Bahamas".
Not sure if its hurting my serps or not in fact before the March Panda update I was climbing in ranks, although what you can attribute that too I don't know, but we were getting 7.8 for "Bahamas All Inclusive" in the States. We're 16 for the moment
Anyway someone with more authority can tell whether it hurts or not, but for me it was working very well...
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress Redirect Loop on domain name
Hi hopefully someone can help - pulling my hair out - can't seem to find where this redirect is coming from. Curently there is a redirect from http://bimi to https://bimi then to our real domain https://www.bimi But I can't find it - I have checked through hta access file, through YOAST redirects - any suggestions from anyone who has has this before in wordpress? | http://bimi.co | 23 | 0 | 3 | |
Technical SEO | | KellyDSD86
| | | Associated Pages | |
| | | https://bimi.co/ | 23 | 1 | | |
| | | Office Furniture Online | The UK's major Office Furniture Retailer | BiMi.cohttps://www.bimi.co/ | HTA access says the following - I have googled to see whether its causing it but none the wiser! BEGIN LSCACHE LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! <ifmodule litespeed="">RewriteEngine on
CacheLookup on
RewriteRule .* - [E=Cache-Control:no-autoflush]
RewriteRule ^min/\w+.(css|js) - [E=cache-control:no-vary] marker CACHE RESOURCE start RewriteRule wp-content/./[^/](responsive|css|js|dynamic|loader|fonts).php - [E=cache-control:max-age=3600] marker CACHE RESOURCE end marker FAVICON start RewriteRule favicon.ico$ - [E=cache-control:max-age=86400] marker FAVICON end ###</ifmodule> LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! END LSCACHE BEGIN NON_LSCACHE LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! marker MINIFY start <ifmodule mod_rewrite.c="">RewriteEngine on
RewriteCond %{DOCUMENT_ROOT}%{REQUEST_URI} ^(.*)/min/(\w+).(css|js)$
RewriteCond %1/wp-content/cache/$2/$1.$2 -f
RewriteRule min/(\w+).(css|js) wp-content/cache/$2/$1.$2 [L]</ifmodule> marker MINIFY end LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! END NON_LSCACHE BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
Is having one blanket h1 tag across my site bad?
I've been working on figuring out if my site host (jigsy) is hindering my seo. The site editor doesn't allow me to assign individual h1 tags for each page, it just blankets one across the whole site as part of a theme.....is this normal?...would it be better to have individual h1s?....is that a thing? Or should I work on making a better one since all my pages should technically be related to counseling/therapy? Site: www.joeborders.com
Technical SEO | | joebordersmft1 -
What domain name do you think is better for SEO: sirocco-webdesign.com or sirocco-web-design.com?
Hello, I would appreciate it very much if you share with me your thoughts on what domain name I'd better pick out in terms of productive SEO: sirocco-webdesign.com or sirocco-web-design.com? I know hyphens are not good, but second domain looks better, I think.
Technical SEO | | kirupa0 -
What is the best practice to re-index the de-indexed pages due to a bad migration
Dear Mozers, We have a Drupal site with more than 200K indexed URLs. Before 6 months a bad website migration happened without proper SEO guidelines. All the high authority URLs got rewritten by the client. Most of them are kept 404 and 302, for last 6 months. Due to this site traffic dropped more than 80%. I found today that around 40K old URLs with good PR and authority are de-indexed from Google (Most of them are 404 and 302). I need to pass all the value from old URLs to new URLs. Example URL Structure
Technical SEO | | riyas_
Before Migration (Old)
http://www.domain.com/2536987
(Page Authority: 65, HTTP Status:404, De-indexed from Google) After Migration (Current)
http://www.domain.com/new-indexed-and-live-url-version Does creating mass 301 redirects helps here without re-indexing the old URLS? Please share your thoughts. Riyas0 -
What rich snippet etc do I need for this
I attach a screenshot after searching "Mashable". Would appreciate a pointer in the right direction to add this for my site. 71VZEJX
Technical SEO | | Jonathan19790 -
Is it a bad that my site has the same title and description for directory listings?
I manually listed my site in a few hundred free directories, two paid directores (Joe ant $40, and dirmania $12), and 50 directories that require a reciprocal link ( I paid for a cheap service that gets around having to do the reciprocal). I made the big mistake of having the title and the description for these as the same or very close to the same...is this a huge problem? Should I have my site removed from the free directories or just let it go? I've since stopped focusing on all the directories, and considering saving up to get in Yahoo directory. Working now on getting legit and relevant links from .edu sites.
Technical SEO | | eugenecomputergeeks0 -
Does having the local area name in a domain effect your results when branching out?
We have a domain which performs well within the local search and has got good authority and trust but we are now moving further afield to rank for keywords country wide. Our current domain contains our local area, does this effect your chances of ranking for broader searches? You don't seem to see many general searches bring domains up with the location keywords within their domain.
Technical SEO | | DragonsDesign0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0