With rich snippets is it bad to add a city to the company name?

[thomas.wittine]

I have a client that is a franchise. Each franchise location has a different office address. Is it bad for me to do the following?

COMPANY NAME of CITY

...

....

There are about 10 franchisees. Should I use just the company name? Is the city in there going to be a negative?

[MiriamEllis]

Hi Thomas,

That's not a good idea. You should publish your client's business name identically across the whole web. So, if they are Trusty Tax Preparation, list them exactly that way with no additions or subtractions every single place you list them. If you are using Schema to markup the business, for instance, on the website, rely on the address fields to differentiate Trusty Tax Preparation in Miami from Trusty Tax Preparation in Los Angeles. Remember, local rankings are founded on the clarity of NAP (name-address-phone number) so be absolutely consistent everywhere you list NAP.

[NaescentAdam]

I'm not sure whether its a negative or not but I tried to get a little creative with the location.

Depending on where you go for the serps you get different places giving different rich snippets. For me on Firefox in the Bahamas I get different results to AOL.

I think you'll get the same serps on AOL as I do (I've included images for what I get). You can see that I tried to add "on the most relaxing resort in the Bahamas".

Not sure if its hurting my serps or not in fact before the March Panda update I was climbing in ranks, although what you can attribute that too I don't know, but we were getting 7.8 for "Bahamas All Inclusive" in the States. We're 16 for the moment

Anyway someone with more authority can tell whether it hurts or not, but for me it was working very well...

Adam

google-serp-rich-data.jpg aol-serp-rich-data.jpg