Google Local & Google+
-
Hi All
I'm looking for a bit of a steer on which direction to go in here.
I have a new client and the client has a 'branch' in London. The brand is about to be franchised across the UK. They currently have a google places page in London (old style Google places, not a plus page) and nothing else on Google +.
I don't really want to touch the Google place (local page) because it ranks well for their business and far higher than their organic search result.
In terms of adding to their social presence, I think a Google Plus 'Brand' page would work as a generic brand, with several additional local pages being created as franchisees come on board. They have a safe and strong brand and have plans to reinforce through social.
I'm about to set up the brand page and wondered if anyone has any thoughts, words of warning or points to consider?
I don't know why but I feel somewhat tetchy and fearful of Google places that have yet to be merged.
Thanks
-
Yes. Here's an example.
El Pollo Loco (a fast food restaurant in California) - 1 BRAND Page
5,000 locations - Each location gets a postcard from Google verifying the location. Each post card has a PIN#. Since every Local G+ Page has it's own respective location, people can leave reviews for that particular location, not the company itself.
-
Thanks Guys, I think I just wanted validation that I'm doing the right thing.
This is my biggest client yet and my paranoia about damaging their London Google Place page has gone through the roof :D. Ho Hum.
-
Hi Jo,
Sounds like you are on the right track. I'd agree with Francisco in creating one umbrella page for the main brand, and then a separate +Local page for each individual location.
You can request that the Places page be merged with it's +Local version over the phone as long as all the information matches.
My firm recently authored a blog post about doing just this in fact. Perhaps you'll find it useful: http://www.got2web.com/google-plus-seo-local-plus-claiming.html
As an added interesting fact, you can also request that a brand page be combined with a +Local page. This gives the +Local page priority, but moves all of your images, posts, etc. to it.
-
Thanks, I think you are agreeing with my course of action of having one brand page and a verified page for each location?
It is 1 company - it is a nationally recognised brand - but each city/town will have it's own page. Is that what you recommend Francisco?
(just double double checking)
-
1 company = 1 Brand page
5 locations = 1 page for each location. Each location gets it's own reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn Versus Google Adwords for B to B Advertising
Does anyone have experience with LinkedIn and Google Adwords for B+B advertising? I own a commercial real estate agency in Manhattan. We aim to generate qualified leads of business tenants seeking to rent office or loft space. The advertising is not meant to build an image or branding. Approximate total adverting budget is $3,000-$5,000/month. LinkedIn appears to have the advantage in being able to target a particular demographic (industry, geography, job function, size of company). But I wonder if it is not geared towards branding rather than generating warm leads. In terms of cost and quality of leads does anyone have insight as to how these two platforms compare? Thanks, Alan Rosinsky
Branding | | Kingalan11 -
Google Trusted Store
Can a non ecommerce site become a Google Trusted Store, the company sells items but offline. How can we become one?
Branding | | aliciaporrata10090 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Branding Association for SEO, and Google's understanding of a "brand Name"
Hey guys. so I currently run my own business here in Queens NY, for Web Design and online marketing, specifically SEO, SMM, SEM, and some inbound marketing that ties to SMM and SEO. When starting I was in a different business, and had kept my old business name. I plan on re-branding myself January 1st with a brand new name, the name i'm seriously considering is "Media Marketing USA". I was able to purchase MediaMarketingUSA.com. I feel this name is good and bad at the same time, and here are some of the reasons. The pro: Easy to remember, sounds big, and describes my business well. The con: Sounds generic, and I worry it will be hard to brand. I used the mentioning tool provided by Moz and see that nearly everyday 500-1,000 people are naturally mentioning Media Marketing USA, one of my biggest questions is will this give me a competitive advantage in SEO, or will it hurt me in SEO as Google may not see this or understand its a brand name? Do you personally think this is a good name to re-brand myself and use as my main website? The Website itself will be used as a corporate website, a method of inbound and outbound marketing through content creation, Social Media, and of course SEO, targeting specific locations, and specialty services and industries in the NYC area. Please share your thoughts with me, THANKS!!!
Branding | | tonyr71 -
Google Places Zoom level question
One of my clients (a dealership) has 2 google places listings. One for their actual dealership and one for their parts and service dept (they are separate buildings 5-10 mins away from each other). When you search for their name "Westchester Toyota" both in web and maps the only result is for the parts and service building. Both listings are active and verified (and both are in good standings). The weirder part is that if you take that same search in maps "Westchester Toyota" zoom out a few levels and search again Boom both listings appear... Not only that but the main stores listing is places as listing A. I'm wondering if anyone has ever had this issue and has a solution? I believe on the initial search Google is deeming the parts and service listing as the dominant listing (which is why it zooms in so far) but then Google throws me for a loop making the real listing the "A" when you zoom out. Note: The main listing is closer to Westchester, NY. Any insight is appreciated!
Branding | | Haystak0 -
Google+ Pages and an unknown owner...how do I claim it or get it removed?
Hello, I am working on a clients social networking campaign and have found a Google+ page for their company. It looks like it was created approx a year ago. The client doesn't know who created it or what account has control of it in their network. I need to make a Google+ page for them so I can use it in their marketing that I can actually access. I was wondering if anyone has any insight on how I can either: Find the owner/email that is associated with the Google+ Page? or Have it removed so I can create a fresh one? which I know I can report the page as compromised but will that work in a timely manner? Please any thoughts or feedback would be greatly appreciated, and thanks!! 🙂 Jeff
Branding | | allstatetransmission0 -
Signals to trigger Google Shopping Results?
I am in the process of setting up a shopping cart for a customer. We will probably use osCommerce. Are there established best practices and guidelines to make one's cart trigger results in the Google "Shopping" category? For instance, using microdata and the semantic markup from Schema.org? Any experience here is welcome.
Branding | | networkelites0