Why is this site ranking so well
-
I just took over an SEO campaign for a company we recently did a website for. The old company created individual landing pages for each city they service, but they didn't have any original content except replacing the city name. We are in the process of creating completely unique content per page.
My main issue is that there is a company with no link profile, duplicate content on every page, no social media presence, etc - but consistently ranks for city + fence company
The company we are starting to work with is: http://betterdecksandfences.com/
The company that is ranking for everything is: http://www.alcovyfence.com
Any ideas?
-
Thats odd because when i view them up in OSE I only see two root domains linking. Red Beacon and their domain. I don't like what the old firm did for BDF and were definitely going to make some changes on their inner page locating cities. I would of preferred to rank the homepage for all the cities rather than individual city pages. Just adds to my work.
Better Decks & Fences seems to have a higher quality backlinks and obviously it has a nicer design. I'v never been this baffled by a website ranking like this.
-
Odd, at first glance. The first thing that comes to mind is the history behind both sites. It would seem that neither of them has had any real SEO effort yet. Alcovy is apparently in need of a good bit of help, judging by their meta data (which may end up being to your advantage, since it seems that Google is forced to extract a description from the page, as a result). I see they both have a presence on Yelp, but Alcovy has mapped a large service area, while BD&F just plotted their location. The competitor also put up a number of pictures there, whereas your client has none. That would only affect leads and traffic, though, not rankings. I guess what I'm getting at is that Alcovy seems to be more aggressive, They may have published a lot of articles, gaining decent links and citations, they have quite probably sought listing on other trade and review directories, and seem to be generally more active and aggressive in promoting their business. If it were my client, I think I might do an audit on Alcovy and see what they've been up to... you're likely to find some opportunities there.
-
Hmmm, interesting.
Well they do have Snellville GA and fence company a ton in bold in the page content. This is an anomaly to me. My first thought was that this keyword must not be very competitive but once I pulled keyword analysis, this was not the case. Is it possibly that they ran a successful adwords campaign in the past and this catapulted them into a high SERP ranking and now they are just riding the waves of past successes. My explanations are completely exhausted.
I am curious about what someone more knowledge than myself has to say about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding most popular sites within a category - who offers that information?
Hello Mozzers - I am researching the most popular sites within a category - are there any services that identify the most popular sites within a category - I noticed Alexa do offer a service but I have no idea who else offers such a service (Majestic, perhaps?). Thanks in advance, Luke
Competitive Research | | McTaggart0 -
How to Find Another Site's robots.txt File?
An SEO report, not by SEOmoz, says my top two competitors have robots.txt files that disallows spidering. I suspect that their robots.txt file doesn't disallow all spidering. How do I find out what is in their robots.txt files?
Competitive Research | | lbohen0 -
How can this website be ranking so well?!
This website: http://www.opensiteexplorer.org/domains?site=www.webuycarsyourway.com.au is ranking on page one for about 75% of a list of 300 car related keywords. They don't appear to have done any link building, no social media, appeared out of nowhere in April 2012 and SEMRush reports between 5,000 and 10,000 visitors per month. The only thing I can see is they have a landing page for every keyword with the keyword in the URL. But surely that can't be the only reason they're ranking well ? ?
Competitive Research | | eatyourveggies0 -
Using Semantic Language to rank, how much stock do you put into this? (LSI)
In theory, analyzing the top results for a given phrase and comparing the common words and phrases would indicate what google considers relative language to the query. Latent Semantic Indexing (LSI) was and still is a buzz phrase for some SEOs. But how much stock do you give to the idea that if you can determine the common language for top rankers and then duplicate that language and density of common words that your website will then rank for that query you desire? Has anyone here tested the theory of using semantic language from the results themselves to better rank?
Competitive Research | | Thos0030 -
My average visit duration is UP by 110% from 2 minutes to 4 minutes... and my visits (rankings) are down by 6 %.... I would have thought to see more positive ranking affects from that..
Latttteee last night I asked this question Just like the question says, I would have thought that Google would reward a site with more traffic that clearly has a growing level of user engagement. I can't imagine that there are other sites in my niche that are having a longer rate of user engagement... Well, since I can't guarentee that, let's not debate what we don't know.. But shouldn't SOME benefits be seen for a 110% increase? I mean shit, if I could replicate those results with sales, I would really be able to afford higher rankings... Maybe that's how they feel? If I get longer duration, I should get more sales, which means I should be able to afford to pay a professional more to get me to rank higher....? A nice guy Marcus Miller(http://www.seomoz.org/users/profile/78416) answered by saying Hey Tyler Google analytics data is not used in anyway in the search ranking algorithm. It's a great thing that your user engagement is up, but it will not benefit you with a better rank on the back of that. That said, if people are enjoying your site more, it should be easier to generate more links and sharing to get more traffic and hopefully boost your standing in search. This is worth a watch: http://www.youtube.com/watch?v=Cg... Hope this helps. Marcus I was still a little unsure though, so I said Solid answer man, I really appriciate the youtube link too, gotta love when an answer is chizzled in stone. I was thinking though.. Google does track data for bouncing back to search for similar queries, and some types of time on site, etc, right? Do you, or does anyone else know the specifics about the data that Google tracks, in relation to how a user interacts with your site?
Competitive Research | | TylerAbernethy0 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
Competitor with over 100,000 links to duplicate copy ranks well, anyone know why?
One of our competitors has over 100,000 links on Yahoo site explorer, most of them are from pages on their site with duplicate content and they don't seem to have a focus on gaining backlinks, but the site still ranks really well. Can anyone think of a reason why this duplicate content hasn't been penalised by Google?
Competitive Research | | RobertHill0 -
IP Address Of Site
Hi there, really new to seo and loving being able to research everything on seo moz. I have a question about the ip address of my site: I use a company that sells templated real estate websites (I'm a realtor) and I'm noticing all of their websites show as having the same ip address. There are probably 100's of sites on their server targeting the same keywords as I am, would this affect my ranking at all? I'm just considering switching to a Wordpress site with a unique IP address, so I'm curious to find out how the seomoz members would answer this question. Cheers, Adrian
Competitive Research | | adrianaldous0