Seeking out different avenues....Affiliate Programs
-
Our company is seeking out different avenues.
Our company is seeking out new avenues for growth. We are interested in Affiliate Programs and want to know how Google views this. We do not want our SERP to decease and feel it is important to keep any negative implications away from our site and our company.
Does anyone have experience in Affiliate Programs and if so did it negatively effect your site?
Our company is an e-commerce site that sell aftermarket products for trucks, SUVs, Jeeps, Motorcycles, ATV, and more.
Thank you
-
Are you looking to offer an affiliate program for your products, or to join other affiliate programs to sell products from other companies and get paid a commission? I have provided an answer for either situation...
Having an affiliate program for your products (i.e. becoming a merchant) should not hurt your rankings. There are many options to get started, including open-source, custom-built and affiliate network programs like Commission Junction, Share-a-Sale and Linkshare.
Joining affiliate programs as an affiliate shouldn't harm rankings in and of itself, but this all depends on what you do, as Jason described below.
-
Google doesn't mind affiliate marketing as long as it is not spam and provides the answer to a search query. The only way I can see that this will hurt you is if you end up with spam linking to the specific pages that you will be doing your affiliate marketing for.
If you want to associate your affiliate marketing with your website then add landing pages within the site for your affiliate programs.
If you want to limit your exposure then I recommend you do these affiliate programs on different URLs and build them up from scratch while still maintaining your brand within the website.
But please understand, the affiliate marketing will not hurt you unless you spam yourself with SEO practices while doing affiliate marketing. I hope that answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dublicate Content: Almost samt site on different domains
Hi, I own a couple of casting websites, which I'm at the moment launching "local" copies of all over the world. When I launch my website in a new country, the content is basically allways the same, except the language sometimes changes country for country. The domains will vary, so the sitename would be site.es for Spain, site.sg for Singapore, site.dk for Denmark and so. The websites will also feature diffent jobs (castings) and diffent profiles on the search.pages and so, BUT the more static pages are the same content (About us, The concept, Faq, Create user and so). So my Questions are: Is this something that is bad for Google SEO? The sites are atm NOT linking to each other with language-flags or anything - Should I do this? Basically to tell google that
Algorithm Updates | | KasperGJ
the business behind all these sites are somewhat big. Is there a way to inform Google on, that these sites should NOT be treated as dublicate content (Canonical tag wont do, since I want the "same" content to be listet on the locally Google sites). Hope there is some experts here which can help. /Kasper0 -
Moving Main Site from HTTP to HTTPS: Seeking Quick Items to Consider
Hey Mozzers!
Algorithm Updates | | WhiteboardCreations
We're going to be moving are main company site from http://whiteboardcreations.com > https://whiteboardcreations.com and wanted to get some of your quick tips for items we need to consider. We are working on a new web redesign now and keeping in WordPress. A couple facts for your info... We have read a lot about it, but wanted to get some quick tips we need to take into account from your points of view. 1. March 2010 domain age
2. Ranks very well locally for our targeted keywords around web design, WordPress, SEO, social media, blog writing, web maintenance
3. Not many of our competitors, especially the SEO competitors, have moved to HTTPS
4. Site is hosted at WP Engine
5. Going to be purchasing a Domain Validated SSL... Is there any advantage to an Extended Validated SSL in Google's eye/mind?
6. Should we expect rank decrease or increase?
7. Anything else we should expect or prepare for from your experiences? Thank you!
Patrick0 -
SERP's & Search Engine Differences
Hey, I recently modified my pages to conform more closely to the "A" page rankings for MOZ's on-page report card but saw declines in my keyword rankings. They keywords in question appear in my title tag, description, one image alt tag, either an h1 or h2 tag, and 4 times throughout the text of the document. I don't think MOZ would recommend these changes if it was seen as stuffing - is there any other reason why my rankings might have dropped by 1-4 positions? Also, does anyone know of a good article/book for Yahoo/Bing SEO? My Yahoo & Bing rankings are far below Google's in most cases. Any help would be appreciated! -Michael
Algorithm Updates | | Stew2220 -
Why are Google Webmaster Tools' Google rankings different to actual Google rankings?
Dear Moz, We have noticed that according to Google Webmaster Tools one of our client sites is ranking very prominently for some of the major key phrases that we are trying to rank them for. However, when we perform a Google search for these queries, our client's content is nowhere to be seen, not even on the 5th page (we logged out of the Google account before performing the test). A long-term manual spam action on our client's site was recently lifted by Google - is it possible that Google Webmaster Tools is providing data about our client's estimated Google rankings, without taking into consideration the penalty of the manual spam action which was taken? Thanks
Algorithm Updates | | BoomDialogue690 -
What are you doing differently after Carousel?
Especially Restaurant and Hospitality marketers, have you changed your SEO or (as in my case much of my) overall online strategy for your Hospitality Clients after Carousel? Carousel's functionality as a SERP is so different that it does seem to have larger implications for businesses that will be presented in this SERP format. Now rather than one click to a client's website where you have much more control over the experience, Carousel will create more clicking and comparison shopping within the SERP. Clicking on a Thumbnail in Carousel doesn't click through to the business' website, instead it now returns a new SERP with a search phrase on the business name. As a result, things like online ratings sites (Yelp, Urbanspoon, etc) are much more relevant to the client's overall digital presence. Hence in many cases the need on the part of clients for more digital marketing services. And while on first blush, it appear to potentially be a negative for SEO and a boon to other disciplines, I am currently of the belief that this raises the stakes for SEO for restaurants in competitive markets immeasurably. All of the Carousel SERPs that I've seen have been limited to two panels of horizontal thumbnails. If your restaurant doesn't appear in those results, you're much less likely to have online traffic turn into real world traffic. Interested to hear the input of the community, especially those that specialize in Hospitality Marketing.
Algorithm Updates | | JohnVanDekker0 -
Why would Google read different pages to rank for a keyword?
I have noticed a large drop in a number of keywords in the latest rankings report. I have checked the results on the 'Ranking History Graph' and it appears that Google is reading different pages for the specific keyword and therefore, giving large fluctuations in ranking dependant on the page from week to week. Why would this be happening?
Algorithm Updates | | Benjamin3790 -
Do we need to worry about where our domain is hosted anymore?does it make a difference anymore?
I went to a really interesting conference last week and one of the speakers who has been working in the SEO industry for 15 years now said that it doesn't make a difference anymore ranking wise. I would like to see what the community thinks on this subject? Thanks Ari
Algorithm Updates | | dublinbet0 -
WIll embedding affiliate links from Amazon, commission connection services, and AdSense damage your SEO?
Will having affiliate marketing links and images on your website damage search engine ranking on certain terms? Those affiliate links are just for office tools and online document services and nothing like an adult contents or spamming.
Algorithm Updates | | WebMarketingSmart1