What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
-
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
-
Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!
-
Keri's example of Moz's "top secret project" is a good one.
If you Google "top secret project" they are appearing at the bottom of the second page SERP.
-
Just signed up
-
I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along.
-
The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.
I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.
-
Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.
I would create a landing page for the physical product, then additional pages optimized around the product launch:
- [product name] Release Date
- [product name] Specifications or Specs
- [product name] News
- [product name] Price
- [product name] Pre-order
- [product name] Price
- [product name] Sneak Peek
- etc.
Create a landing page that is specific to any question that a visitor would/could have about the product.
Does that help/give you some ideas?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to structure website URLs ?
Hi, can anyone help me to understand if having category folder in URL matters or not? how to google treat a URL? for example, I have the URL www.protoexpress.com/pcb/certification but not sure google will treat it a whole or in separate parts? if in separate parts, is it safe to use pcb/pcb-certification? or it will be considered as keyword stuffing? Thank you in anticipation,
Intermediate & Advanced SEO | | SierraPCB1 -
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
Multi Store On Page Optimization
We have an online multistore which is running in three different countries. For Example: yourdomain.com yourdomain.com/us-en/ yourdomain.com/wo-en yourdomain.com/ch-fr/ Should I create different meta tags for different stores or should I just use Hreflang Tag? Should we create meta tags for individual store?
Intermediate & Advanced SEO | | Envisionecommerce0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
SEO: Can you rank Amazon product Pages ?
Hi Guys Just a general question about doing SEO for our product pages... We have a range of products on Amazon and wondered if it is worth build some good links to our product pages to get them ranked higher in Google ?? Is it easier to rank Amazon product pages ?? Thanks Guys G Gareth
Intermediate & Advanced SEO | | GAZ090 -
Page structure and how to optimize old content
SITE STRUCTURE I am trying to optimize the structure of our site Dreamestatehuahin.com. Getting a visible sitemap of my page make me realized it was not a pyramid as I expected it to be but instead very flat. I Would be happy for some advise on how to structure my site in future aswell how to optimize certain place on the page that i think need a change. 1: structure on posts. Maybe I misunderstand how post works in wordpress or something happen with my theme. When I look at my page sitemap my page is VERY flat because permalinks setting I chose the setting as post name (recommended in most articles). http://www.dreamestatehuahin.com/sample-post What I actually believed was that post name was place after /blog/ like: http://www.dreamestatehuahin.com/blog/sample-post I would be a good idea to do like this right? Should I add some SEO text on the top of my blog page before the actually posts. Or would this be a bad idea due to pagination causing double content? Could one do 4 blogs in one site and replace the name “blog” in the url with a keywords http://www.dreamestatehuahin.com/real-estate-announcement/sample-post http://www.dreamestatehuahin.com/hua-hin-attractions/sample-post 2) Pages Based on property type From our top menu, i have made links under for sael using wordpress property types http://www.dreamestatehuahin.com/property-type/villa/ http://www.dreamestatehuahin.com/property-type/hot-deals/ http://www.dreamestatehuahin.com/property-type/condominium/ Earlier I found that these pages created duplictaon of titles due to pagenation so I deleted the h1 What would you do with these pages. Should I optimize them with a text and h1. maybe it is possible to add some title and text content for the top of the first page only (the one page that are linked to our top menu) http://www.dreamestatehuahin.com/property-type/villa and not to page 2, 3, 4….. http://www.dreamestatehuahin.com/property-type/villa/page/2/ b) Also maybe I should rename the property types WOuld it make sence to change name of the property types from etc villa to villas for sale or even better villas for sale hua hin Then the above urls will look like this instead: http://www.dreamestatehuahin.com/property-type/villas-for-sale/ Or Maybe renaming a property type would result in many 404 errors and not be worth the effort? 3) LINKING + REPOSTING OUR “PROPERTY” PAGES AND DO A 301 REDIRECT? a) Would It be good idea to link back from all properties description to one of our 5 optimized landingpages (for the keyword home/house/condo/villa) for sale in Hua Hin? http://www.dreamestatehuahin.com/property-hua-hin/ http://www.dreamestatehuahin.com/house-for-sale-hua-hin/ b) Also so far we haven’t been really good about optimizing each property (no keywords, optimized titles or descriptions) etc. http://www.dreamestatehuahin.com/property/baan-suksamran/ I wonder if it would be worth the effort to optimize content of each of the old properties )photos-text) on our page? Or maybe post the old properties again in a new optimized version and do a 301 redirect from the old post?
Intermediate & Advanced SEO | | nm19770 -
Best practice for the brand name in Page Titles
We are considering changing the way we treat our brand (TTS) in our page title tags. In MOZ I found the following advice: Optimal Format Primary Keyword - Secondary Keyword | Brand Name
Intermediate & Advanced SEO | | TTS_Group
or
Brand Name | Primary Keyword and Secondary Keyword Are these of equal merit or is the former (Primary keyword | Brand) the better route? Currently we use the second version - 'Brand | Primary Keyword' - but we are proposing to shift to 'Primary Keyword | Brand'. We currently get an awful lot of brand traffic that converts very well so I need to be sure that no harm is done as a minimum. All views appreciated. Many thanks. Jon0 -
Mystery: Ranking in Amazon for a product page?
My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon. The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15. Do you think this link could be the only thing making a difference? Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?
Intermediate & Advanced SEO | | Stryde0