Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
-
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
-
Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!
-
Keri's example of Moz's "top secret project" is a good one.
If you Google "top secret project" they are appearing at the bottom of the second page SERP.
-
Just signed up
-
I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along.
-
The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.
I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.
-
Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.
I would create a landing page for the physical product, then additional pages optimized around the product launch:
- [product name] Release Date
- [product name] Specifications or Specs
- [product name] News
- [product name] Price
- [product name] Pre-order
- [product name] Price
- [product name] Sneak Peek
- etc.
Create a landing page that is specific to any question that a visitor would/could have about the product.
Does that help/give you some ideas?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel="prev" / "next"
Hi guys, The tech department implemented rel="prev" and rel="next" on this website a long time ago.
Intermediate & Advanced SEO | | AdenaSEO
We also added a canonical tag to the 'own' page. We're talking about the following situation: https://bit.ly/2H3HpRD However we still see a situation where a lot of paginated pages are visible in the SERP.
Is this just a case of rel="prev" and "next" being directives to Google?
And in this specific case, Google deciding to not only show the 1st page in the SERP, but still show most of the paginated pages in the SERP? Please let me know, what you think. Regards,
Tom1 -
Is it best practice to have a canonical tags on all pages
The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?
Intermediate & Advanced SEO | | ColesNathan0 -
What can we do to optimize / be mobile-friendly for PDFs?
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine. rFtLq
Intermediate & Advanced SEO | | johnnybgunn0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Shopify Product Variants vs Separate Product Pages
Let's say I have 10 different models of hats, and each hat has 5 colors. I have two routes I could take: a) Make 50 separate product pages Pros: -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats. -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat). Cons: -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color) b) Have 10 products listed, each with 5 color variants Pros: -More elegant and organized -NO duplicate Content Cons: -Losing out on color specific search terms -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions. Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?
Intermediate & Advanced SEO | | birchlore0 -
Is it a bad idea to have a "press" page and link to press mentions of our company?
We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
Intermediate & Advanced SEO | | JenniferDacosta0 -
What is the best way to handle special characters in URLs
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character? Example: URL: http://petstreetmall.com/Feeding-&-Watering/361.html Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
Intermediate & Advanced SEO | | WebRiverGroup0 -
Best way to merge 2 ecommerce sites
Our Client owns two ecommerce websites. Website A sells 20 related brands. Website has improving search rank, but not normally on the second to fourth page of google. Website B was purchased from a competitor. It has 1 brand (also sold on site A). Search results are normally high on the first page of google. Client wants to consider merging the two sites. We are looking at options. Option 1: Do nothing, site B dominates it’s brand, but this will not do anything to boost site A. Option 2: keep both sites running, but put lots of canonical tags on site B pointing to site A Option 3: close down site B and make a lot of 301 redirects to site A Option 4: ??? Any thoughts on this would be great. We want to do this in a way that boosts site A as much as possible without losing sales on the one brand that site B sells.
Intermediate & Advanced SEO | | EugeneF0