Assigning Locations to Wordpress from SEO Perspective?
-
I am looking for a way to split up and assign my 400 Wordpress posts to my business' four separate office locations.
The four offices are in four separate areas with distinct city names.
What way makes the most sense from an SEO perspective - assigning the city names as categories? adding the location as a tag, or some other way that I haven't considered?
Currently, all posts are categorized by content and have no mention of location.
Happy to answer any questions you might need in order to answer.
Thank you!
-
Hi Scott,
What you're suggesting - somehow assigning each blog post to a specific location - doesn't make sense to me for taxonomy purposes or for SEO purposes.
Assuming you assigned the posts to a specific taxonomy for locations, whether that looked like Tags or Categories, it provides little value aside from adding a small amount of text to the page.
Internal linking is one way to take advantage of the fact that you have that much unique content, but that really boils down to 2 tasks:
- Ensure that each of the 4 locations has a dedicated location page (eg domain.com/locations/seattle-wa/) that is linked from your nav menu or sidebar in order to make sure every page on the site links there. Be mindful of the anchor text you use - it's hard to do an anchor text heavy with keywords for a location page without it looking spammy).
- Add links within the body content of the page - when it's relevant to do so.
You can also begin to produce blog content that is geographically relevant as a way to directly build links to these location pages. For example, if your 4 locations were paint supply stores, and one location was in Seattle, you might create an article on "18 Seattle Homes With Crazy Paint Jobs" - this would be an effective piece of content to link directly to your Seattle location page. You'd want to do it in a natural way. Here's a good vs bad example:
- Good: "We sent out 2 paint consultants from our Seattle location to scout out the most off-the-wall paint jobs in the Emerald City."
- Bad: "Read more about our Seattle paint store."
-
Thanks for answering.
End game is to attempt to gain equal coverage for all of our offices and to help each office show up better in SERP.
No posts are about the cities themselves, they are all varied and occupationally relevant to my offices.
-
What end result are you trying to accomplish, Scott?
Are any of the posts actually specifically about the individual cities?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
Multi-Locations Business Internet Presence
We are at a crossroad and it's time to decide which direction to travel. We had 4 physical locations represented by 3 websites, August 1st we now have 6 addresses and are going to redesign our websites. Heritage Printing .com is our primary and does very well in DC for printing & signage. Heritage Printing Charlotte .com does well in NC for signs. How would you proceed? Build 2 more websites for a total of 5: Heritage Custom Signs & Heritage Custom Signs DC .coms Build a unified site under Heritage Printing .com (w/ subdomains or locations folders) I fear losing our Internet Presence and Page Rank w/ Google by unifying but also fear fueling the ever growing fragmentation of our brand. FYI: We recently Trade Marked Heritage Printing & our logo So fellow Mozzers, what do you recommend and how would you proceed? TY in advance KJr
On-Page Optimization | | KevnJr0 -
Maximum page size for better seo results?
Does really page size affect the results in search engines? And, what is the maximum in this case?
On-Page Optimization | | Eslam-yosef0 -
Should I noindex our WordPress Categories?
What are the conditions under which we should noindex blog categories? I'm asking because I want to decided whether or not to noindex our categories. here.
On-Page Optimization | | Heydarian1 -
How i can make this page more valuable from SEO perspective ???? any suggestion ?
Hi experts , how i can improve following page . please share your thoughts. https://www.protoexpress.com/content/quicklinks.jsp Thanks
On-Page Optimization | | SierraPCB0 -
How updating a post can influence seo
I have just read this great post from moz blog: http://moz.com/blog/google-fresh-factor But I haven't found nothing about updating post date. If I edit an old great post (now ranked 2nd after several months in 1st serp position) does it be better if I also update the date of the post in the wordpress post edit page? Thank you very much and sorry for my poor english. Bye, Dario.
On-Page Optimization | | Italianseolover0 -
HAVING A POPUP WINDOW ON HOMEPAGE AFFECTS SEO?
Good evening, I currently have a blog that uses a popup window after 15 seconds that is used to add visitor to my newsletter. My question is : Does it have a negative effect in SEO? Thanks in advance Maria Jesus
On-Page Optimization | | goperformancelabs0 -
What do you think about Alexa SEO audit?
I wonder if somebody had an experience with alexa's audit. What kind of information they provide? Is it completely useless?
On-Page Optimization | | DiamondJewelryEmpire0