SEO for a Deal Blog
-
Hi,
I have a deal blog that is several months old. My established and successful "competitors" have a high Domain Authority (43, 46, 63) but most of their blog posts are very short. Our readers want to know about the coupon, deal, discount, code etc - they don't want 250 + words for each post.
However I am concerned that lots of short posts will label my blog as low quality and that Google Panda will get me.
My competitors easily get on page 1 of google. Yes they also write articles but majority of their posts are short.
I deindexed quite a few short blog posts but my audience googles for coupons and deals like crazy. I try to give as much info as I can without being wordy and annoying but sometimes that still gets me only 100 words. I also write a lot of articles relevant to my niche (mom/baby/maternity) that are high quality and several hundred words.
Just looking for input on deal blog SEO.
Thanks!
-
I have wondered what to do about expired deals. Thanks for all your help.
-
You may find useful this tool I use "fruition" it looks at whether you are likely to be hit or have been hit by an update - http://fruition.net/
Its useful because you don't want to be hit by future updates nor previous ones being refreshed.
In terms of de-indexing, unless you've thousands, it's probably a waste of time and effort. If they don't rank thats fine and unless you intend to delete them at some point it's not worth it really. you could look at maybe a system where say 3 months after the deal ends it redirects to a page for that shop which has the latest offers on - this way you deal with another issue of drop off because people see something has expired... if that makes sense?
-
Thank you!
Ok that is something I have tried to do. If I mention a certain deal on Amazon - underneath I try and give good info on Amazon Mom membership, or review the product if I have it. So I try to extend it for the newbies to give them info (and make google happy) even though I know a lot won't read it.
Should I deindex some of my coupon/sale posts - the ones I am sure won't be picked up by google anyway due to VERY HIGH competition? Or ones that I don't have time to bulk out?
Is there a tool out there that can analyze my site as a whole and say if it is low quality?
-
it's a tough one. There isn't a one-size solution (as with any SEO).
My advice would be to bulk out your site as awhole, for example lots of deal / voucher sites have whole pages for particular brands and talk about the brand to bulk out that content rather than just say here is a voucher.
If you site is literally just a blog you could take the same idea and put maybe 100 words describing the company the deal is for, twist it each time and sometimes not use it at all - but it will bulk out your content without getting in the way.
The other thing could be to list the "necessary" stuff like name, code, expiry and link etc and then just use the space below that won't be read by users but will be by search engines to talk about something related to that deal - bulk out the content even though users won't read it and show google what quality is.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog or article length and SEO value
Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?
Content Development | | CyrusDariusXerxes0 -
Blog Comment Sofware
Looking into allowing comments on a business blog: mysite.com/blog. Which is the best software to use to allow readers to leave a comment? (Use wordpress) One that will help eliminate spam. Are there some that allow you to sign in without social accounts (Facebook etc) and are there some that allow you to sign in with social accounts? Thanks
Content Development | | Kdruckenbrod0 -
Authorship showing in SERPs for non-blog pages
Hi, A few months ago we set up authorship for on our blog articles for multiple authors, which has helped driving extra traffic to our blog posts. Today, I did a search for one of most important search terms and one of our non-blog pages is showing in the first page of the results with one of our authors headshot next to it. Technically we have not not set it up to do this, the page is on a different CMS to our blog (which is wordpress). I'm not complaining because I think this is a positive outcome, but does anyone have an idea why it has done this? I was under the impression that only blog article pages could have authorship set up. Thanks, Stu
Content Development | | Stuart260 -
Where can I install a blog (not on the domain I'm optimising) which will help my search rankings?
I've got my hands tied, and I cannot install a blog like Wordpress on the domain I'm optimising. My question is, where then, would the next best place be? I've heard stories about subdomains being completely useless for affecting SEO of the root domain, and so anything external would probably have the same effect, correct? Would love to hear what some of you do in these situations. Cheers!
Content Development | | featherseo0 -
Wanted to buy Blog
Hi Everybody, I wanted to buy few blogs of Home improvement, office furniture and artificial flowers.But I do not know from where we can buy blogs.If anyone have idea about this please let me know.
Content Development | | Alick3000 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
A Blogs appearance
What are peoples opinions on a blog and its appearance in relation to a site. The two ways being - 1. A Blog that is fully fitting within the theme of the main website. 2. A seperate entity following a standard wordpress theme Now I have seen many different scenarios and I wanted to share some experiences and gain insight from other people on here. I once spoke to a web designer who totally frowned upon the idea of it being a separate entity. "It looks cheap it doesn't fit within the design" My thoughts are benefits can been found with having a separate looking blog it provides that realistic "student" type look and feel adding a "realistic" angle. Thanks for your opinions,
Content Development | | onlinemediadirect0 -
Blogging competition - risky link acquiring method?
We are planning to launch a competition where bloggers can blog about our products and about our company. One winner will be selected to win a gift card to our web shop. In order to participate the blogger has to put a link to the blog post that points to our front page or into one of our product pages. Does Google have a guideline against such "link acquiring" methods?
Content Development | | EuropeanSEOguy0