Local SEO NAP issue
-
Hello,
All of my citations addresses have the street address
913 S. Latah Street
except there are other businesses in this building with the same address. Should I have included "Room H"?
Also, is "S." different than "South"? Is "St." different than Street?
Looking for correct consistent citations.
-
Hi Bob,
To be honest, I'm unfamiliar with the designation 'room number', though 'suite number' is highly common. To me, a room number sounds like something in a hotel or school. Is a room the same thing as a suite? I'm curious.
At any rate, yes, if you are in a multi-business building, it is vital that your business is differentiated from the others with a number or letter of some kind. If your profiles and citations lack this, then the danger is that your NAP signal is being partially shared by other businesses. This could lead to duplicates, merging, penalties, etc., that could sap the strength of your listing.
Your job is going to be to clean up as many possible citations as you can so that your business is correctly listed at the address (including the number or letter) at which mail gets delivered to your business.
I highly suggest doing this:
-
Yourself, manually.
-
Hiring an expert to do this for you manually.
I would not recommend using any type of automation in this situation as tools may fail to turn up all instances of listings with this NAP discrepancy. Create a spreadsheet, fill it with links to your citations, work to correct them and check them off the list when you see that the change has gone into place on the various citations. Lots of work, but worth it to secure and clarify your NAP signal.
-
-
You really should include the Room H in the address 2 field and commit to revising all your NAP in all addresses. As you might already know, you can automate that change in real time for a good number of databases using Yext or you can use UBL.org to take care of it over a longer period of time, or you can do do it yourself with the help of SEOmoz's getlisted.org
-
Definitely add the Room H and update it with all of the citations you currently have. Also, "S." and "South" are different and will throw off the consistency, same with "St." and "stree" or "suite" vs "ste" vs "#". Make sure you enter the same information everywhere.
-
I would recommend adding your unit number other wise it can create inconsistencies. Keep in mind once you add the H you will need to add it to all you citations (including the ones you have already submitted) and you will need to verify again in google places.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NAP No mail delivered to physical location
Hello, First question here on moz. I live in a small town, and some of my clients do as well. Some mail is delivered to physical locations, however most mail is delivered to PO Boxes. I have tried with some success to get the mail workers to flag Google and others post cards. Otherwise I am not able to verify ownership. Any ideas or help on how to verify businesses that don't get mail at their location would be great. Dave
Image & Video Optimization | | David-Denning0 -
Blocking Google From Accessing Our Images - SEO Impact
We recently discovered that we were blocking Google from crawling our cdn, cdn.yournextshoes.com, where all our images are hosted. Unfortunately this went on for several months, and I wonder if this could explain our horrible SEO performance. Basically, I would like to know if this has impacted just our performance in Google Images (obviously our images have not been picked up by Google Images), or if our regular SEO has been impacted as well.Right now we're just receiving around 13% of our traffic from search, so we're trying to find out why Google does not like us.
Image & Video Optimization | | Jantaro0 -
WordPress image file names SEO question
I’m using a plugin to upload images directly from Adobe Lightroom to WordPress and while the process is very convenient it adds “wpid-“ to the beginning of every image file name, so my “seo-friendly-image-title.jpg” becomes “wpid-seo-friendly-image-title.jpg”. The plugin author claims that it’s a WordPress thing and there isn’t anything he can do about it, yet it doesn’t happen when using the same plugin to upload to the NextGen Gallery Plugin instead of the built in WordPress media manager. I’m not really a fan of NextGen though so I’d rather use the built in WordPress media management. This is obviously an SEO forum not a WordPress troubleshooting forum, but I wanted to give a bit of background. My question is whether that “wpid-” at the beginning of all my image file names is going to cause any sort of SEO issue. If not, I won’t worry about it, but if it does I’ll have to either find another plugin or just go back to exporting from Lightroom to the desktop and then uploading through WordPress. Thanks in advance for any input.
Image & Video Optimization | | StephenWeigel0 -
Google+ Local Assistance (Listings being reviewed)
Hey guys, My client is having issues with his Google+ pages and I'm wondering if someone can shine some light on the issue for me... Basically the client has two businesses, both using the same residential address. The page was ranking well until a week ago, when it disappeared from search results and was listed in the dashboard as "Under Review." I've heard horror stories about this -- examples of Google taking months to review pages and make a decision, and I'm wondering if if might be better to just delete the under review pages and start over (hiding the address on the new listing to comply). Edward
Image & Video Optimization | | edwardrj0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Setting Up Localized City Pages and Duplicate Content issues
We are setting up landing pages on our site that will cater to specific cities, in an effort to be more relevant to the users in those cities and also capture more localized traffic. These regional pages will each have a unique paragraph at the top, but below that is a sentence or two about each product line that would be difficult to rewrite with quality more than 10 - 15 times. Would the paragraph at the top of the page be enough unique content (about 4-5 sentences)? Obviously the duplicate content wouldn't be to my advantage, but is it really necessary to rewrite the other sentences about the product lines? What's the most efficient method to complete this project in a whitehat fashion?
Image & Video Optimization | | InetAll0 -
Google Places - Local Search - Not ranking when 100% complete?
Hi I have followed the examples set by David Mihm and fully completed a Google Places listing - with the geographical area covering the area that it serves along with lots of local citations but when searching on google for 'accountants swansea' it is way down on page 4 of the places results. Does it take time for Google to recognise these changes to Places listings or is my listing incorrect to attract a high listing for the search phrase. Looking at the competition many of them have not optimised or done anything with their listings pages so I am at a loss to explain why the listing is doing so badly. The places listing is at http://maps.google.co.uk/maps/place?hl=en&prmd=imvns&biw=1280&bih=829&um=1&ie=UTF-8&q=accountants+swansea&fb=1&gl=uk&hq=accountants&hnear=0x486e45555a4e97b1:0x3d77128e2fe7cb74,Swansea,+Neath+Port+Talbot&cid=9815784575213492240&ei=UN6WTt7UJ8rasga-ocTrAw&sa=X&oi=local_result&ct=placepage-link&resnum=7&ved=0CFcQ4gkwBjge
Image & Video Optimization | | idv0 -
Google Places - Different NAP on various directories...
My client's veterinary clinic uses a service called Localvets.com which is a division of Yext.com. This service updates listings and sponsors them across various directories. Since this is a referral service (they get paid for new clients) they use a custom phone number and custom website address for these listings. Question: Is this hurting the SEO potential of the Google Places listing since the N.A.P. are not the same? Thoughts?
Image & Video Optimization | | PMC-3120870
