Why should I use Google Tag Manager and will it help rankings?

[andystorey]

hi all

I have been reading the documentation here;

http://www.google.co.uk/tagmanager/

But cannot find a real GREAT reason for using this and how it will help my fairly small (500/600 visitors/month) hobby website.

Any suggestions help most welcome!

Thanks

Andy

[andystorey]

Many thanks John, Nakul, Brian & Irving!

[irvingw]

More of a way to get tags published without having to adhere to a strict build schedule most large sites have. Makes you more nimble, not really needed for your one man show.

[Backlinko]

I'm with John. If you're running a small site you probably don't need it. That feature is typically used for much larger sites with a lot of users.

[NakulGoyal]

Andy, I agree with John. It does not sound like you'd be using a lot of tags from tracking. EG 3rd party tags for A/B Testing, Conversions, Goals and changing them every once in a while with specific goals and not having direct access to be able to do it.

[john4math]

If you're adding and removing publisher tags and pixels all the time, it can make life easier.  Especially if you don't have access to the source files generating the site and can't check in code yourself.  If you're not editing or changing tags or pixels so much, I wouldn't bother.  It won't help your rankings.