301 many smaller domains to a new, large domain
-
Hi all,
I have a question regarding permanently redirecting many small websites into one, large new one.
During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website.
To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input.
Here is what I would like to do: (the domain names are not mine, just an example)
Old website: londonhotels.com 301 to newdomain.com/london/
Old website: berlinhotels.com 301 to newdomain.com/berlin/
Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/
Etc., etc.
My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not.
Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized.
Thanks for your thoughts on this.
-
Thank you, tfpa. I really appreciate that.
lol.... lots of people don't like my advice... and I have to say that it isn't good for everybody everytime.
Instead of advice, most of the time, these days, I try to say "what I do" and people can decide if they want to do the same.
-
Thanks EGOL, sound advice as always.
I don't think I have ever expressed my gratitude to you, but you are amongst a very small group of people who I think has never given bad or even wrong advice for as long as I can remember. I learned a whole lot from you the past 10 years and partly because of you I am were I am today and for that I am extremely thankful.
Sorry for going off topic, but now I finally had the opportunity to thank you, I just had to.
-
This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website.
I really agree with this concept.
I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites,
Like you, I have never seen it done on such a massive scale.
I hope someone who has done this will share their experience.
If you don't get a good response here, I would post the same question on a few other busy SEO forums.
If still no response, I might redirect a couple... see how it goes, redirect a couple more... take it gently and continue as long as desired result is obtained.
-
To me, your approach seems like a sound strategy, assuming that none of your present sites are suffering any penalties which could be transmitted back to the new site.Sure, you'll lose a small amount of equity in the redirects, but compared to starting over from scratch, that's negligible.
The consideration, I think, would be in ensuring that the new folders for individual countries/cities are afforded the optimal opportunity to rank in their respective regions. Utilizing hreflang attributes is probably sufficient to accomplish that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating Subfolder content to New domain Safely
Hello everyone, I'm currently facing a challenging situation and would greatly appreciate your expertise and guidance. I own a website, maniflexa.com, primarily focused on the digital agency niche. About 3 months ago, I created a subfolder, maniflexa.com/emploi/, dedicated to job listings which is a completely different niche. The subfolder has around 120 posts and pages. Unfortunately, since I created the subfolder, the rankings of my main site have been negatively impacted. I was previously ranking #1 for all local digital services keywords, but now, only 2 out of 16 keywords have maintained their positions. Other pages have dropped to positions 30 and beyond. I'm considering a solution and would like your advice: I'm planning to purchase a new domain and migrate the content from maniflexa.com/emploi/ to newdomain.com. However, I want to ensure a smooth migration without affecting the main domain maniflexa.com rankings and losing backlinks from maniflexa.com/emploi/ pages. Is moving the subfolder content to a new domain a viable solution? And how can I effectively redirect all pages from the subfolder to the new domain while preserving page ranks and backlinks?
Intermediate & Advanced SEO | | davidifaso
I wish they did, but GSC doesn't offer a solution to migration content from subfolder to a new domain. 😢 Help a fellow Mozer. Thanks for giving a hand.0 -
Gradual Increase in Domain Authority After Domain Migration But No Improvement in Organic Traffic Yet
We migrated our domain in early April and simultaneously added an SSL certificate. Everything was done by the books. All redirects implemented perfectly, very few errors. Google notified via Search Console. Despite all steps being done perfectly our domain authority dropped from 24 to 8. Organic traffic dropped from about 80 per day to about 10. Each month domain authority increases by 2 or 3. We are now back up to a DA of 16. But no improvement in organic traffic yet. At what point should organic traffic start to return? Hopefully the consistent improvement in DA is a good sign. I have been told that adding SSL and moving the domain at the same time was a very bad idea. We are starting link building next week. Hopefully that will help further. Any ideas as to when this situation will improve? Needless to say it has been awful for our business.
Intermediate & Advanced SEO | | Kingalan10 -
Selectively 301 redirects
Hi there: We are developing a pretty typical 301 redirection strategy. We basically are moving blog posts from a former sub-domain to the top level of our new designed site. We've pulled a site crawl of the old sub-domain and want to make sure we redirect any posts with a significant backlink profile to their current counterparts. Most other posts are just going to be redirected to the main 'front door' of our new blog. Is there a way to selectively redirect a certain number of posts and then 'globally' redirect everything else to a single URL? I would assume this would be a pretty common task, but can't find an easy way to do what we want to do.
Intermediate & Advanced SEO | | Daaveey0 -
Transferring Domain and redirecting old site to new site and Having Issues - Please help
I have just completed a site redesign under a different domain and new wordpress woo commerce platform. The typical protocol is to just submit all the redirects via the .htaccess file on the current site and thereby tell google the new home of all your current pages on the new site so you maintain your link juice. This problem is my current site is hosted with network solutions and they do not allow access to the .htaccess file and there is no way to redirect the pages they say other than a script they can employ to push all pages of the old site to the new home page of the new site. This is of course bad for seo so not a solution. They did mention they could also write a script for the home page to redirect just it to the new home page then place a script of every individual page redirecting each of those. Does this sound like something plausible? Noone at network solutions has really been able to give me a straight answer. That being said i have discussed with a few developers and they mentioned a workaround process to avoid the above: “The only thing I can think of is.. point both domains (www.islesurfboards.com & www.islesurfandsup.com) to the new store, and 301 there? If you kept WooCommerce, Wordpress has plugins to 301 pages. So maybe use A record or CName for the old URL to the new URL/IP, then use htaccess to redirect the old domain to the new domain, then when that comes through to the new store, setup 301's there for pages? Example ... http://www.islesurfboards.com points to http://www.islesurfandsup.com ... then when the site sees http://www.islesurfboards.com, htaccess 301's to http://www.islesurfandsup.com.. then wordpress uses 301 plugin for the pages? Not 100% sure if this is the best way... but might work." Can anyone confirm this process will work or suggest anything else to redirect my current site on network solutions to my new site withe new domain and maintain the redirects and seo power. My domain www.islesurfboards.com has been around for 10 years so dont just want to flush the link juice down the toilet and want to redirect everything correctly.
Intermediate & Advanced SEO | | isle_surf0 -
Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
Hey Mozzers,
Intermediate & Advanced SEO | | WhiteboardCreations
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition. 2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this. They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name. I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL? Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for? Thank you in advance!
Fellow Pro Member - Patrick1 -
301 a PDF?
Hi Website A is moving to Website B. Website A has a number of PDFs - obviously I cant do a '301 redirect' on them. Any suggestions what to do with the PDFs? Many thanks in advance Nigel
Intermediate & Advanced SEO | | Richard5550 -
Domain buying
hello Mozzers - a bit shout out to all of you. Question - I have a 3 keyword, and the domain is available - the only thing is it has a hyphen example: black-book-covers.com Is it worth getting this domain? There is a fair amount of traffic to this domain. Thank you all - we love you, Best, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Is there a way to find out how many 301 redirects a site gets?
If you do a search on "personal loans" on Google the first non-local/personal result is onemainfinanical.com. They have far fewer links showing in OSE and YSE than the other sites. I know onemainfinanical.com is a Citbank site so I'm trying to determine if they are ranking so high b/c they are getting 301 link juice from old Citibank.com authority pages. Is there anyway to check to see what sites are sending link juice through a 301 redirect instead of a direct link?
Intermediate & Advanced SEO | | fthead90