Multi-Country Hosting
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Hi all
I have read a few post that are similar to mine on this forum but still wanted to ask my specific question.We have a .com domain hosted on a dedicated server in the UK for our main website which takes online bookings and payments. We have purchased the following TLD's of our domain name:
.it, .es, .ch, .fr, .es, .atWe essentially want to create a satellite site on each domain where the idea is that users in those countries will find our satellite sites via organic search engine results when searching for the information we sell. Due to the nature of our infrastructure, each satellite site will connect to the mysql database on the UK site to drawn down its text content. This is where the main CMS is located.
I understand the following are important from an SEO point of view for our satellite sites:
Hosting in the country we wish to target
Geographical targeting via WMT
Local addresses and telephone numbers on the site
Correct lang=" " tag in the source code
Content presented in the correct language (goes without saying really)Can you advise on any other considerations?
Many Thanks
Kris
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Using ccTLDs is the heaviest factor you could use to geotarget your websites and
in that case you shouldn't need to use local IP addresses for geotargeting, although if you have the budget, it could give you an extra boost along helping you with other factors such as latency.You won't be able to use Google's webmaster tools geographic target since this feature is only for gTLDs, ccTLDs are targeted to it's country by default.
Some resources that could prove useful:
Working with multi-regional websites
International SEO: Where to Host and How to Target - Whiteboard Friday
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