Internal Linking Questions

[PeterRota]

Hello, here are my questions.

1:Should I be internal linking back to my home page from every subpage or lower page on my site. Or, is that going overboard?

2: If i'm internal linking back to a page with an anchor text that has no relation to the page, will that pass less relevance? So for  example lets say the current page is about mazda cars. Then, I link to a page about ford cars with the anchor text Mazda cars that would pass less relevance, right?

Thanks for your help

[PeterRota]

So, if I'm correct this means that if you have a your logo in say the header of every page. Then, it is internally linking back to the home page. Would that be right?

[TakeshiYoung]

I usually put it in the navigation on the site I build. It's accepted convention to link the site logo to the homepage, but it's also helpful to have a link in the navigation clearly marked "Home" for less tech-savvy users.

[PeterRota]

For question one, would that be a contextual link, or a navigation link, or both?

[David_ODonnell]

2. If you do that you are going to dilute the strength / confuse the of relevance of the anchor text to that page. There is no good reason to do that.

[TakeshiYoung]

1. Yes, it's a good user experience to link back to the homepage from every page of your site, unless you're creating a squeeze page/landing page.

2. Why would you link to page with irrelevant anchor text? Not only will that not help with SEO, it's also a poor user experience.