When targeting a particular keyword, how many articles should I write that target it?
-
I have a keyword phrase that's a high value target for us. Should I write just one - or several articles that target that keyword as their main focus?
Thanks!
Andrew
-
Personally, I don't think you need a lot on site. After you have the topic covered on your site, I'd look for opportunities off site. Since improper handling can result in injury, look for guest blog opportunities on physical therapist and chiropractor sites, sites that target businesses that actually handle material, employee benefit insurance and brokerage sites, even sites that have pages on relocation like city, realtor, and professional organizer sites. I'd also create an infographic demonstrating how to safely handle material and draw attention to it by notifying the same sites. Then create a series of videos and put them in Youtube.
-
manual handling?
Books and entire websites can be written about that.
manual handling course - Which MH course? There are semesters worth of these courses addressing equipment, different types of equipment, different types of things being handled, my goodness!
manual handling training course - this is a bit of a repeat of the above
manual handling train the trainer - there can be multiple articles here covering methods, environments goals
manual handling online training - many courses here too
If my entire website was about MH I could spend years authoring it.
If MH is just one of many areas of my site then I would pour resources into it proportional to my authoring abilities and proportional to the return that I think I might receive.
I could start with a light and general attack and then pick it up in six months if it shows promise. I would plan the options before the first attack, these address the overall goal, then respond as you get information.
Do not commit enormous resources early unless you have experience and confidence with the expected return and the competition.
Send out scouts to report on the lay of the land, then attack based on their success or move on if you do not see promise.
-
Thanks!
Main KW = manual handling
important related KWs = manual handling course, manual handling training course, manual handling train the trainer, manual handling online training
-
Give an example of a keyword. I'll tell you what I might do.
-
Thanks Egol. I definetly plan to write many articles on associated KWs.
its more that I'm unsure if each KW I trace get should only have one article specifically created to target that KW - or if more articles targeting the same KW are ok...
-
I would put more thought into it.
Are there shorter tail variants and longer tail variants? Do they get traffic? Is their competition? Can I produce exceptional content? Can I compete there? Can they make money?
There are frontal attacks, side attacks, skirmishes and snipping. For some topics I attack with all of these. With others I use just one, see how it works, then follow up with a second but different attack.
Attacks cost money and time. Spend them wisely.
Think deeply for the best answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Keywords with different spelling depending on country.
Hello, My product sells in both USA and UK, childrens sleepwear. I am not quite sure whether my onsite optimisation should be for "pajamas" or "pyjamas", or do I need both terms? Can someone please advise the best option? Thanks Astrid
Keyword Research | | Lilala_Kids0 -
Focus Keyword
Hi, I have 2 doubts regarding keywords SEO optimization. 1. I would like to optimize the keyword "liquidation channel". The thing is, in my copy/page title/URL/etc it doesn't make a lot of sense to use this exact keyword, but rather "liquidation channels", in plural. Will I rank higher for liquidation channel anyway? And if so, to which extent? (e.g. about 70%...?) 2. I would like to optimize the homepage for the word "liquidation", but found out that some combinations using this keyword (like "liquidation sales" or "liquidation auctions") would have higher traffic and might work better for some pages. I understand I would still be ranking higher for the keyword liquidation, but to which extent? If it's 100% because the keyword is always included, does it makes sense to use 1-word keywords or should we always focus on multiple word keywords? Would the same apply for 2-words keywords vs 3-words keywords, like "wholesale liquidation" SEO rankings being applied when optimizing "wholesale liquidation sales"? Thank you,
Keyword Research | | viatrading11 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Newbie question about keyword difficulty tool
Hi guys, It's my first day here ate seomoz and I got intrigued about the results from the keyword difficulty tool. Even though I do understand the results, I noticed the ranking analysis table has some highlighted cells and some of them have a dark checkmark sign inside. What exactly do they mean? I couldn't find it anywhere. Cheers from Brazil. i0tzl.png
Keyword Research | | lenineto0 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0 -
Keyword cannibalization in ecommerce sites
I'm assuming this is a common problem in ecommerce sites. Lets say we have a "sleeping bags" which has all types of sleeping bags on it. Then build a brand page "The North Face" with a subpage for The North Face sleeping bags. Is it possible to target the sleeping bags page for "sleeping bags" while targeting the branded sleeping bag page for "The North Face sleeping bag"? how would you suggest doing this while avoiding keyword cannibalization?
Keyword Research | | Hakkasan0