Search Traffic Declining
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Hello,
My search engine traffic has been declining recently - I saw one decline last August and another this past April.
I'm trying to figure out what caused the decline and would love advice on where I should start digging. Any recommendations would really help me!
Thanks in advance.
Jodi
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Great suggestions by John.
I would also check your other visitor-source stats: direct traffic and other [besides SEs] referrers, and correlate with other real-world activities and events. This relates not only to the possibility of other new backlinks, but also to any other marketing efforts you (or your client) may have been doing in, or before, the months in which your SE traffic dropped. If visitors are finding your site easily by other means (news items, collateral handouts, etc), your number and percentage of search-based traffic may drop.
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Could be lots of reasons from my own experience, if your site has not been penalized, which I am sure you would know and have not said ... I would start looking at content:
Are you pages optimized enough, or indeed over optimized.
Have competitors naturally pushed your results further down the SERP.
Do you monitor your backlinks, have some of these been removed from affiliates.
Is your content optimised for mobile, more and more people are using mobile devices to browse.
That is where I would start at least and see if you can get any answers there
Regards
John
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