Micro-sites for Landing Pages?
-
We are working with a site that is difficult at best to update. The client intends to re-do the site in 18 months or so but needs to start generating more traffic (and sales) now. What are thoughts on creating landing pages as micro-sites that point to the current site conversion page as a stop gap? Beyond not sharing authority is there any known penalty? By the way they don't have tremendous ranking right now - often bottom of page two - and the micro-site won't duplicate any content.
-
Federico--sounds good. Maybe I was focus more on the issue of the websites were difficult to update--and this would provide an avenue to update. My recommendation was to create informational pages that would link into the parent site does add value--and would not be perceived as a doorway page.
If the page is low-quality and does not provide user value it could be classified as a doorway page.
Have a good one
-
Kevin, I think the question is what is the intent on those subdomains. As he points, he wants to generate more traffic, I inferred Google traffic by creating those subdomains, as such, those won't add anything to the main site besides the link to the main domain, which actually is a doorway page (correct me if I'm wrong).
-
So a site that has an informational blog with information/reviews and links to the parent site is worse than one hosted on another domain? Don't wholly agree (and I mention not advisable)...
According to Matt Cutts, a subdomain is roughly an equivalent to a directory. So I believe it is more of an issue of information architecture and gives an opportunity for informatics to create a workaround on the site that is difficult to update.
Subdomains are also viewed as internal links/not external links.
-
Actually it would be worse. As Doorway pages are pages that link to your domain from other domains. And subdomains are considered separate domains, therefore a page that its only purpose is to drive traffic to the main page is a doorway page, which is against google TOS.
-
Sorry, I wasn't clear. These pages would be on a sub-domain of their main site: landingpages.theirsite.com
But from Federico's answer that looks to make little difference.
-
I would advise against it. The potential downside would be great whereas the upside is neutral at best. Just create some informational content hooks on the current site and lead to the conversion pages (a subdomain would be better than the doorway page--but still not advisable).
-
Couldn't that be considered as doorway pages? There's a penalty on doorway pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything new if determining how many of a sites pages are in Google's supplemental index vs the main index?
Since site:mysite.com *** -sljktf stopped working to find pages in the supplemental index several years ago has anyone found another way to identify content that has been regulated to the supplemental index?
Technical SEO | | SEMPassion0 -
If the order of products on a page changes each time the page is loaded, does this have a negative effect on the SEO of those pages?
Hello, a client of mine has a number of category pages that each have a list of products. Each time the page is reloaded the order of those products changes. Does this have a negative effect on the pages' rankings? Thank you
Technical SEO | | Kerry_Jones2 -
50,000 pages or a page with parameters
I have a site with about 12k pages on a topic... each of these pages could use another several pages to go into deeper detail about the topic. So, I am wondering, for SEO purposes would it be better to have something like 50,000 new pages for each sub topic or have one page that I would pass parameters to and the page would be built on the fly in code behind. The drawback to the one page with parameters is that the URL would be static but the effort to implement would be minimal. I am also not sure how google would index a single page with parameters. The drawback to the 50k pages model is the dev effort and possibly committed some faux pas by unleashing so many links to my internal pages. I might also have to mix aspx with html because my project can't be that large. Anyone here ever have this sort of choice to make? Is there a third way I am not considering?
Technical SEO | | Banknotes0 -
Internal Blog - Embed Categorized RSS Feeds into Site Web Pages
I am thinking about additional ways to repurpose blog posts through out my website. I have a blog - http://www.domainname.com/blog I would like to use the blog categories, which are aligned with the site structure, and create on-page RSS Feeds for my regular web pages. Anything here that might not be good for SEO? Thank you
Technical SEO | | evereffect0 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
Event Landing Pages not ranking
Hi there I need to optimize the website of a club/concert venue. The site isn't bad and has authority, but the event pages don't seem to rank and I'm unsure about the reason. There is an overview page of the events: http://www.kaufleuten.ch/events/ What happens currently when clicking on a specific event (on "WEITER", top right of each event) is that users get redirected to a hashtag page by jQuery. The href of "WEITER" itself links to another landing page (which is IMO the one we should see ranking for the specific event). Here is a concrete example: Look at the event "Tanz & Konzert: Andreas Vollenweider, Seven & ROKPA-KIDS" on /events by clicking on "WEITER", you get directed to http://www.kaufleuten.ch/events/#2790/andreas-vollenweider the actual "WEITER" link in the source code though, points to the landing page http://www.kaufleuten.ch/event/andreas-vollenweider/ This seems to be done by an AJAX load: jQuery loads a DIV with the ID "ajax-content". Apparently, this is the code responsible for it: $(„.link“, click(function() {
Technical SEO | | zeepartner
el.find('.wrapper').load(target+' #ajax-content', function() {
});
return false;
}); I know the site has good authority and should rank well. however, the event landing pages never seem to appear, but only the page /events is ranking: SERP
(Strangely, when using the site command, the event page suddenly appears above: SERP. (But I have never seen this in a "normal search query", even though we are the organisers and should at least be among the top 5). Now my question: Does Google consider this AJAX load to be some sort of cloaking? (because the href in the code is different to you actually end up by clicking "WEITER"). Will the landing pages begin to rank if we disable this AJAX load? Or should we stick to hashtags and not even create landing pages? (but then, we will have no control over title tags of specific events, right?) Thanks for your help, I'm a bit lost here as my JS knowledge is meagre... Cheers,
Phil0 -
Site revision
our site has complete redesign including site architecture, page url and page content (except domain). It looks like a new site. The old site has been indexed about thirty thousand results by google. now what should i do first?
Technical SEO | | jallenyang0 -
Page title vs page element
Hello! I'm new to SEO as my question would imply. Can someone show me the difference between a page title and a page element? Thank you!
Technical SEO | | atrenary1