Using 'Pipes' for Page Titles
-
A couple of years ago I was told to take off the 'pipes' for my page titles. To be more organic ....now I am being told it is best to put them back.
For example I just read it is a good idea to do the following:
'Using pipes to separate these words would look like:
SEO Company | Franchise Services | Higher Visibility
Although this might not be the creative title you’re used to seeing on blogs, it’s a title that is incredibly optimized for Google (yet it still lets readers know what they can expect).'
Should I replace the titles of my poor performing pages, with the common format which I am told is:
Page Branding | keyword 1 |keyword 2
or keyword 1 | keyword 2 | Page branding.
And I should keep the piping.
Any opinions?
-
I don't know who told you to remove pipes from titles since it has been a while seos normally uses them in titles, since they helps to separate sentences better than a full stop or comma.
Aboutthe order, you want your main keywords at the beginning of the title. I'll add the name of your site just if the two are true:
- your title is still less than 70 characters long. If you add the name of your company and it's not showing, your just diluting the density of your title without achieving your goal (branding)
- your company is renown. Having the name of the company helps to enhance ctr if the company is renown, but if you're not so famous, I'll choose to have more dense and focused titles without diluting their value with not useful company names
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I buy an expired domain that has already been redirected to some other website? Can I use it or redirect it to my own site if I purchase it?
I was going to purchase an expired domain but then I came to know that it has been redirected to some other website. I have two questions: Can I build a website around this domain if I purchase it? and will the Domain Authority remains the same ? Can I redirect it to my own site? and will all the Link Juice flow to my site?
Industry News | | Kamranktk0 -
Other Category Pages Impression Down
My Domain is http://www.grandcrayon.ca/ We have more than 40,000 Office supplies products pages including 200+ categories and we get most of impression on only home page with keyword office supply, office supplies Canada, grand crayon office supplies Why our other category pages have no impressions, My targeted Keywords which have impression on homepage Cheapest Office Supplies, Stationary Supplies Canada Please suggest to enhance impression for other category pages impression.
Industry News | | CommercePundit0 -
Anyone use a white label SEO company?
I work on my own and beginning to get more clients than I can handle effectively so this is my first look into outsourcing some of the work. Does anyone have a good resource for white label SEO? Do you have any experience with the following? Others? Sky Diamond Media
Industry News | | Masbro
Webimax
Imprezzio (local)
Posirank
OrangeSoda
Profit By Search0 -
Should I implement 301 Redirects vs 410 in Removing Product Pages?
I manage an ecommerce site and had a question about 301 redirects vs 410 when removing product pages. What we have in place now is a 410 because we have removed products that are no longer available and the content itself no longer exists. In all my research, SEO Best Practices is to have a 301 in place. Should we replace our 410 with a 301 redirect or keep it?
Industry News | | UAScrubs0 -
Has anybody used Yext or Universal Business Listings as an automated approach to getting clients into all of the many directories? If so does it work? Or does Google penalize in using these automated services?
I'm trying to figure out if using either Yext or Universal Business Listings is worth it. They have reseller programs for SEO agencies. I just am curious what other SEO folks think of these services as I'm considering using one of them to automate and save time for clients. If you go to Yext.com or universalbusinesslistings.org you can see these. Curious what others say about these. Thanks
Industry News | | SOM240 -
Chrome blocked sites used by Googles Panda update
Google's Panda update said it used Chrome users blocked sites lists as a benchmark for what they now term poor quality content. They said the Panda update effectively took about 85% of them out of the search results. This got me thinking, it would be very nice to discover what are the exact sites they don't like. Does anyone know if there is an archive of what these sites might be? Or if none exists, maybe if people could share their Chrome blocked sites on here we might get an idea?
Industry News | | SpecialCase0 -
Google's New Release "What do you love"
Is this gonna be a game changer for SEO http://www.wdyl.com/ Regards, Shailendra Sial
Industry News | | IM_Learner0 -
What's the oldest "blank" on the Internet?
What's the oldest active domain on the Internet? What was the first registered domain? What's the oldest active link? What other old web stuff can you think of?
Industry News | | Gyi0