Help me improve this page, PLEASE

[Prime85]

Hello,

I am trying to improve the conversions on my site and I have noticed that this page : http://goo.gl/MIajx has a high ranking in the SERPS but also has a high "exit percentage" ...

Does anyone have any suggestions on what i should to do improve this page so that people don't exit my site from there?

Any advice or suggestions is greatly appreciated.... Thanks in advance.

[Prime85]

Thanks for the advice...

Do you think that moving the text from the top of this page into the sidebar will negatively affect my rankings?  I am asking since the text (content) won't be the first thing seen by the search engines...

Any thoughts...

[LeahHutcheon]

Hi,

Firstly, I think I'd clean the homepage out a little. At the moment my eyes are being drawn to every part simultaneously. Have a think about what it is you want the user to interact with first when they land on your homepage - blog, sign up, sales pages?

Once you've got that, work the rest of the page around it. Make your calls to action clearer and the main point of focus.

For instance, it seems like you'd want people to immediately select their bin size right? If so, drop the side panels, it doesn't seem like they're needed there.

[CsmBill]

Ouch. In my opinion, you have way too much Red in your template. Red on white is very powerful - it draws your attention more than just about any color combination. When I look at your home page, i get confused. The nav bar is red, the bins are red, copy is red. I don't know where to begin. I can't figure out which way to go.

In design there is a concept of "foreground, middle ground, and background". This is about color contrasts. The content that you want customers to see and act on are "foreground". They have larger graphics, larger fonts, bold fonts, and attention grabbing colors. Middle Ground is supporting information - ad copy, generally. It needs to be readable without overpowering the foreground. The background is the fine print - terms of use, etc.

With all of the red, everything on your site is in the foreground. Half of the elements on your page scream "Look at Me!" That's what causes confusion. The most powerful foreground combinations are red on white, white on red, black on yellow, yellow on black, black on white.

Action Items:

1. Strip out all of the red on every page. Make your Nav bar a quiet shade of blue or green. No red bins in images. No Red copy.

2. Stay away from Red in general - Stop signs are red for a reason. Red buttons on pages typically don't convert well red=STOP!  For your action items, use orange and a bright green in small doses. They have tested out the best. Just about every major website has blue or green as the dominant color in the palate. There is a reason for it. It's easy on the eyes, and it's easy to drop in an orange button that grabs your attention.

Just doing this will vastly improve your bounce rate.

I can't even tell you about the site's organization - the red hurts my head.

Take a look at major e-commerce sites, and mimic what they do in terms of color, organization, navigation, etc. Every pixel on every page on Amazon has been extensively tested for usability and conversions. The color of the cart, the term "add to cart", the position of the cart, the color scheme, the navigation, -  everything has been extensively tested by the best in the business. Why would you want to reinvent the wheel?

When you are organizing your site templates, think about how you want visitors to behave, and make the navigation and choices that you want them to take stand out, and above the fold. Try to build your site so that visitors never touch the navigation bar. Map out a path that you want them to follow and make it easy on them - put buttons like "Start Now", "Click Here".

Pick up the books "Don't Make me Think" by Steve Krug and "Convert" by Ben Hunt.

[BeardoCo]

Honestly I think there is way too much going on the page.  I find the layout hard to follow. I would like to see an image-slider with nice crisp photos and text below it.  Also I think you need to integrate a more clear and defined call to action to your website.