Does link juice pass along the URL or the folders? 10yr old PR 6 site
-
We have a website that is ~10yrs old and a PR 6. It has a bunch of legitimate links from .edu and .gov sites. Until now the owner has never blogged or added much content to the site. We have suggested that to grow his traffic organically he should add a worpress blog and get agressive with his content.
The IT guy is concerned about putting a wordpress blog on the same server as the main site because of security issues with WP. They have a bunch of credit card info on file.
So, would it be better to just put the blog on a subdomain like blog.mysite.com OR host the blog on another server but have the URL structure be mysite.com/blog?
I have tried to pass as much juice as possible.
Any ideas?
-
This is very helpful information! I believe this is what the admin had proposed. I just wanted to double check with you guys.
I will have to check into the cc info. I am not sure exactly what they have.
Thanks!
-
hmmmm..... yeah I am not sure. I will check into that.
-
The Reverse Proxy capabilities of both Apache and IIS are designed to do exactly what you're trying to do, Jason. A reverse proxy allows you to host the WordPress installation on any server, then proxy it so it shows to the users as served from yourdomain.com/blog.
You definitely want the new blog to sit at yoursite.com/blog if you want it to help the ranking value of the primary site.
Reverse proxies are not trivial to set up, but they're not that difficult for an experienced system administrator - especially in this case as you are building the WordPress blog from scratch (far fewer redirection hassles)
As EGOL notes though - if you have actual cc data stored, you better make sure it meets compliance whether you do the revers proxy or not. If you just mean you have PIO (Personally Identifiable Information) like name, address etc on that server, then a reverse proxy can help keep potential WordPress security issues from compromising that.
Here's a Moz blog post/infographic on reverse proxies as a primer.
Hope that helps?
Paul
-
Why do they have CC info on file? Are they PCI compliant?
I would get rid of the CC data or put it in the hands of a very secure service provider.
I would do that for security and so that I could place the blog in a folder on the primary domain.
-
If you can put the blog in a subdirectory such as www.mysite.com/blog, then that would be ideal because the link juice will be preserved on your site. If you put the blog in a subdomain like blog.mysite.com, then the search engines consider them to be two separate sites and thus the link juice is split between the two sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way of crawling my entire site to get a list of NoFollow links?
Hi all, hope somebody can help. I want to crawl my site to export an audit showing: All nofollow links (what links, from which pages) All external links broken down by follow/nofollow. I had thought Moz would do it, but that's not in Crawl info. So I thought Screaming Frog would do it, but unless I'm not looking in the right place, that only seems to provide this information if you manually click down each link and view "Inlinks" details. Surely this must be easy?! Hope someone can nudge me in the right direction... Thanks....
Intermediate & Advanced SEO | | rl_uk0 -
Trying to get Google to stop indexing an old site!
Howdy, I have a small dilemma. We built a new site for a client, but the old site is still ranking/indexed and we can't seem to get rid of it. We setup a 301 from the old site to the new one, as we have done many times before, but even though the old site is no longer live and the hosting package has been cancelled, the old site is still indexed. (The new site is at a completely different host.) We never had access to the old site, so we weren't able to request URL removal through GSC. Any guidance on how to get rid of the old site would be very appreciated. BTW, it's been about 60 days since we took these steps. Thanks, Kirk
Intermediate & Advanced SEO | | kbates0 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
What was your experience with changing site url's?
I work with a company that is about to move to a new platform. Because the category and page structure is different every almost every url but the home page will need to be 301 redirected. I know how to do this and am pretty sure I will find and fix 99% ahead of time and not have too many 404's showing up in webmaster tools to clean up. My question is has anyone who is reading this post had to do this before and what was your experience with organic traffic after you made the switch. I am predicting that even if I successfully redirected 100% of the url's there would be some loss for a couple of months just due to the fact that we are making a major change. My bosses are asking if there will be any loss and I need to tell them what to expect.
Intermediate & Advanced SEO | | KentH0 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
Some site's links look different on google search. For example Games.com › Flash games › Decoration games How can we do our url's like this?
For example Games.com › Flash games › Decoration games How can we do our url's like this?
Intermediate & Advanced SEO | | lutfigunduz0 -
Declining Organic Traffic despite PR, links and engagement
I have a client site that launched last June and rebranded this February 2012 as http://49thshelf.com The search traffic since Feb has been steadily declining despite some great campaigns to drive traffic and engagement. April down 40% vs. Mar May down 37% Jun down 51% Jul 16% We have a couple of challenges. The site is the only collection of Canadian-authored titles. It's like an Amazon of only Canadian titles. But it's not ecommerce, we direct traffic to other vendors like Amazon or the publisher to buy. We have 40,000 unique products on the site and the descriptions are primarily supplied by the publishers, which means it's the same content on the publisher site as Goodreads, Amazon and anyone else they share data with. Those big players like Amazon and Goodreads use user generated content to alter the descriptions but we don't have that level of activity on the site. Members create reading lists, the editorial staff curate collections on the homepage and there are interviews, blog posts and guest posts. No black hat SEO, no bad links that I can see. Great organic membership growth and interactions. Good activity from social media sites to the site. Good, trusted links from news sites and legit blogs. I don't know what to do to improve the organic traffic. July is the first month that we haven't seen 40-50% drops. Any advice is welcome, thank you!
Intermediate & Advanced SEO | | SoMisguided0 -
Is using frameset to usurp PR from an old domain okay?
I have a competitor who leapfrogged in Google SERPs after they purchased a domain that was let let go by a related authoritative organization and used it to redirect traffic from it to their website using frameset code. Is this a legit practice? Is this blackhat SEO? Here's the entirety of the code from the retired domain: <html> <head> <title>www.competitors-website.com title> <META name="description" content="www.competitors-website.com"> <META name="keywords" content="www.competitors-website.com"> head> <frameset rows="100%,*" border="0"> <frame src="http://www.competitors-website.com" frameborder="0" /> <frame frameborder="0" noresize /> frameset> html>
Intermediate & Advanced SEO | | Linesides0