Are prices shown in search results good for e-commerce sites?
-
Hello here.
I own an e-commerce website (virtualsheetmusic.com) and with the fact we have implemented structured data for our product pages, now our search results on Google appear with pricing information whereas most of our competitors don't have that information displayed (yet).
I am wondering: Do you think is that good? What side effects could that cause? Less CTR? Less bounce rate? Less traffic?
Any thoughts on this issue are very welcome.
Thanks!
-
Thank you guys, I agree with you and I think I have to remove the prices from the structured data. Our prices are not really "lower" than competition because our music is very high quality, and quality must be paid. So, I think it is not good for us to have pricing display, and you gave me confirmation to this doubt.
Now: do you think it is easy to remove the pricing from Google results just as removing the structured information from our product pages? Is there any other way (or additional way) to tell Google "We don't want you to show our prices?". I also read that Google may associate natural search results with Merchant Center datafeed (we are on there), and if that's the case how to solve it?
Thank you again.
-
Hi,
If you are the only one that has the prices displayed I think no matter the position of the prices vs competition you will always be the second choice as far as click.
Visitors will see, check the other results to see the prices there and if yours is cheeper they might get back to you. But this can be, in some cases, a good strategy - again if the prices are "right".
Just my 2c.
-
It really depends on if your prices are lower than most - and if you are able to make sure you are the at least close to the lowest on price.
If your prices aren't low enough, click through would probably be lower. If your prices are obviously low, it could reduce the time to purchase down to just a few clicks in one visit if the customer gets to the page from the SERP, likes what they see, and all goes well in the checkout process. The downside is that a really thrifty shopper will make a note of your price and keep shopping others who may end up getting the sale if the customer gets to their site and finds a lower price, or something else that makes them want to buy - like free shipping.
In my opinion, if you can't frequently track your pricing on all products compared to all competitors who rank within the first couple of pages of results, you are better off having some enticing things in the meta description or titles. Like: "Red Widgets - Lowest Prices Guaranteed with Free Shipping" (if you do price matching).
-
Hi,
Interesting question which I have considered in the past also.
I think that so long as your prices are competitve, it is a good idea - depending on how you are pricing your products compared to the competition.
One thing to be aware of though, for example, I use Magento, and I know that the structured data in our setup does not always take the "final price", eg, it takes the regular price - we run discounts on most of our products, and getting it to display the "final price" would be important in my opinion - so that your lowest price is always displayed as opposed to your regular price.
There can be of course a downside - customer's see your price and make a decision immediately not to even visit the site - sometimes less is more.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Open Site Explorer - Top Pages that don't exist / result of a hack(?)
Hi all, Last year, a website I monitor, got hacked, or infected with malware, I’m not sure which. The result that I got to see is 100’s of ‘not found’ entries in Google Search Console / Crawl Errors for non-existent pages relating to / variations of ‘Canada Goose’. And also, there's a couple of such links showing up in SERPs. Here’s an example of the page URLs: ourdomain.com/canadagoose.php ourdomain.com/replicacanadagoose.php I looked for advice on the webmaster forums, and was recommended to just keep marking them as ‘fixed’ in the console. Sooner or later they’ll disappear. Still, a year after, they appear. I’ve just signed up for a Moz trail and, in Open Site Explorer->Top Pages, the top 2-5 pages are relating to these non-existent pages: URLs that are the result of this ‘canada goose’ spam attack. The non-existent pages each have around 10 Linking Root Domains, with around 50 Inbound Links. My question is: Is there a more direct action I should take here? For example, informing Google of the offending domains with these backlinks. Any thoughts appreciated! Many thanks
Intermediate & Advanced SEO | | macthing1 -
Site not showing up in search - was hacked - huge comment spam - cannot connect Webmaster tools
Hi Moz Community A new client approached me yesterday for help with their site that used to rank well for their designated keywords, but now is not doing well. Actually, they are not on Google at all. It's like they were removed by Google. There are not reference to them when searching with "site: url". I investigated further and discovered the likely problem . . . 26 000 spam comments! All these comments have been removed now. I clean up this Wordpress site pretty well. However, I want to connect it now to Google webmaster tools. I have admin access to the WP site, but not ftp. So I tried using Yoast to connect. Google failed to verify the site. So the I used a file uploading console to upload the Google html code instead. I check that the code is there. And Google still fails to verify the site. It is as if Google is so angry with this domain that they have wiped it completely from search and refuse to have any dealings with it at all. That said, I did run the "malware" check or "dangerous content" check with them that did not bring back any problems. I'm leaning towards the idea that this is a "cursed" domain in Google and that my client's best course of action is to build her business around and other domain instead. And then point that old domain to the new domain, hopefully without attracting any bad karma in that process (advice on that step would be appreciated). Anyone have an idea as to what is going on here?
Intermediate & Advanced SEO | | AlistairC0 -
How to remove my site's pages in search results?
I have tested hundreds of pages to see if Google will properly crawl, index and cached them. Now, I want these pages to be removed in Google search except for homepage. What should be the rule in robots.txt? I use this rule, but I am not sure if Google will remove the hundreds of pages (for my testing). User-agent: *
Intermediate & Advanced SEO | | esiow2013
Disallow: /
Allow: /$0 -
Any Suggestions For My Site?
I've recently started a website that is based on movie posters. The site has fundamentally been built for users and not SEO but I'm wondering if anyone can see any problems or just general advice that may help with our SEO efforts? The "content" on the website are the movie posters. I know Google likes text content, but I don't see what else we could add that wouldn't be purely for SEO. My site is: http://www.bit.ly/ZSPbTA
Intermediate & Advanced SEO | | whispertera0 -
Best E-commerce CMS from a SEO perspective
Hello fellow mozzers, I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO. I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box. Let me know what you think and why you think so. Thanks in advance 🙂
Intermediate & Advanced SEO | | WesleySmits1 -
Local results vs Normal results
Hi everyone, I am currently working on the website of a friend, who's owning a French spa treatment company. I have been working on it for the past 6 months, mostly on optimizing the page titles and the link building. So far the results are great in terms on normal results : if you type most of the keywords and the city name, the website would be very well positioned, if not top positioned. My only problem is that in the local results (Google Maps), nothing has improved at all. In most of the same keyword where the website is ranking 1st on normal results, the website doesn't appear at all on the same keywords in local results. This is confusing as you would think Google think the website is relevant to the subject according to the normal results but it doesn't show any good ones in a local matter. The website is clearly located in the city (thanks to the pages titles and there's a Google Map in a specific page dedicated to its location). The company has a Google Places page and it has positive customers reviews on different trusted websites for more than a year now (the website is 2 years old). I focused my work concerning the link building on the local websites (directories and specialized websites) for the past 2 months. The results kept improving on normal results but still no improvement at all in the local ones. As far as I know, there is no mistakes such as multiple addresses for the same business etc. Everything seems to be done by the rules. I am not sure at all what more I can do. The competitors do not seem to be working their SEO pretty much and in terms of linking (according to the -pretty good- Seomoz tools), they have up to 10 times less (good) links than us. Maybe you guys have some advice on how I can manage this situation ? I'm kind of lost here 😞 Thanks a lot for your help, appreciate it. Cheers,
Intermediate & Advanced SEO | | Pureshore
Raphael0 -
Can Someone Provide an Example of a Site that Indexes Search Results Successfully?
So, I know indexing search results is a big no-no, but I recently started working with a site that sees 50% of its traffic from search result pages. The user engagement on these pages is very high, and these pages rank well too. Unfortunately, they've been hit by Panda. They already moved the section of the site with search results to a subdomain, and saw temporary success. There must be a way to preserve their traffic from these search result pages and get out from under Panda.
Intermediate & Advanced SEO | | nicole.healthline0