Title Tag and Company Name
-
Hello everyone!
The company I work for has an e-commerce site that needs to be optimized.
I am starting from the title tags which are too long and need optimized for specific keywords. Thing is that each title tag contains the specific keywords for the page and the company name.
My question is should I keep the company name within the title tags or should I just keep the keywords I target for those pages?
How will it affect my rank?
Cheers
Oscar
-
Well, that is the structure of the titles. keywords at the beginning and the brand after the main keywords.
My only concern is the length of the title that at times goes well beyond 70 characters, but if the length doesn't affect rankings and crawlability of the site, I will not worry about that.
-
For sure you don't want the company name at the front of the title tag. The title should ideally start with the main keyword for that page. Google truncates at around 65 characters so if the keyword is long just stick with that. The title and meta should all be about being interesting and relevant to the visitor. In many cases unless it is a well know brand having the company name in the title can waste space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company name in Site Meta description?
Ok. So I know that you should have your company name in the site title, but is it all that important in the site description? The reason I ask is because I am competing with another company for the #1 position (I was number 1, now #2) that has an 8 character name and mine is 22 taking away from a great deal of real estate in my 150-160 character site description in which I could provide additional information describing my company. Should I remove my name in the site description enabling me to use more descriptive keywords and actionable text such as (Find, research, contact, professional, info) etc. Thanks,
On-Page Optimization | | photoseo10 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
Changing site title
I'm wondering what the procedure and implications are of changing my sites tile? I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below. Imaginary site title : soap benefits.org Article: The essential guide to making homemade soap Slug: The-essential-guide-to-making-homemade-soap As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags. As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization. Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem. Help appreciated.
On-Page Optimization | | marangus0 -
Setting Up Title Tags for Multipe Locations and Products
Hi There! So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
On-Page Optimization | | ChopperCharlie0 -
Advanced tags in images
Is it true that one can improve image seo by adding metadata to the details (right click image and choose details), like tags and comments. I never heard of doing this before. It seems like grasping at straws.
On-Page Optimization | | Webzenz0 -
Title Tag: Phrases vs. Keywords Separated by "|"
Hello, One of my client's old sites has all category titles of the form (for example) running shoes | running shoe | walking shoes | walking shoe including many that perform well with over 60 characters. I'm in the process of rewriting the titles into something like Running and Walking Shoes, A quality shoe at OurShoes.com The reason I'm rewriting them is for future google penalties, and to look better to possible guest post opportunities. Also to look better in the SERPS But the old style is performing very well. What are the real pros and cons of each? Thanks.
On-Page Optimization | | BobGW0 -
Will changing the title tags cause me to lose rankings?
I have a site that gets pretty decent rankings. Based on Seomoz's assessment of my site I have ALOT of title tags that are too long. If I make modifications to my title tags will that hurt my rankings? I am also thinking of removing my company name from the title tag as that is taking up too much space.
On-Page Optimization | | webestate1 -
Title Tag Not Relaying In Google Search
Our title tag is "<title>HCG</span> Diet - HCG Drops - Example Weight Loss - HCG Diet Weight Loss</title>" But in google it is only displaying "HCG diet" Reasons? What can I do to fix this? I'm trying to get this fixed asap, as it is our homepage that is being effected by it.
On-Page Optimization | | HCGDiet0