Inbound Links - will it benefit?
-
Hello everyone!
Just a quick question about inbound links!
I managed to be listed as a guest writer on a blog and I am allowed to publish two articles (maybe more if I had more time to write) on it with one link for each article.
The blog has a very good PR compared to my PR2 site.
My website is an e-commerce site and I was thinking to build few links pointing to different pages of the site, but because links come from the same domain will it benefit?
By the way there is not link exchange or anything, I get a link for the articles I publish.
Cheers
Oscar
-
Hi Some 'bigger picture' questions to consider...
- Is the blog a relevant, high traffic one that may send referrals?
- Does the site have a very good moderation policy, and only allow great content?
- Are you going to be providing great content that pulls the reader in and makes them want to read more?
If the answers to the above are positive ones, that I would say that it is worth writing for the site. I would recommend linking naturally, and try to negotiate Google Authorship of your posts
- Add the site to your Google Plus account in the 'contributor to' section
- Add a link back to your profile, with the correct rel=author tag
As I recently mentioned in another question a few moments ago, I would also recommend setting an advanced segment up in Google Analytics to check for referrals from the blog and, perhaps more importantly, goal conversions from visitors this blog has referred.
If you are thinking about this from a pure 'rankings' point of view, all I would really recommend is a shift in the though process Google is evolving, so it's important to do the same
Hope this helps!
-
Thanks for your reply.
My only concern is that different links coming from the same website might not pass juice and could be seen as just one and all the effort of writing articles and everything might be useless
-
Just make sure that your posts are relevant to the blog you are posting on and that the links match the blog post you are writing. In terms of the benefit, because they are going to different pages on your website there is some benefit to be had.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disvowing Links?
I ran a report through SEM rush and it came back with 174 toxic links ( score 100-60). I have been reading mixed reviews about what to do. Most of the websites are not relevant and appear to be linking to the images. Should I disavow these links? Would it help SEO? Or should I leave it be?
Link Building | | higherimages0 -
How do I find links that link to several competitor sites?
I want to find linking pages that link to several of my competitors. Those are likely to be lists of tools I can also add my website to. My application is a dashboard tool/kanban board. So if I find a page linking both to say kanbannery.com and kanbanflow.com it will be likely to be a collection of links to kanban tools, ad my application can be relatively easy added. Magestic SEO has a "clique hunter" - is there anything similar in MOZ suite of tools?
Link Building | | kanbanchi.com0 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
What would you do about dead inbound links?
Hey guys, I recently asked a question similar to this, but wanted to spark up a bit of a discussion around it to see what everyone's feelings were on it. The web is always changing - as we're all too aware - so links you may have obtained (by however means) let's say 2 years ago may not be 'active' now. By that I mean you may have had a link from "example_-website.com" in 2010 and now "example-_website.com" is no longer an active website - but still shows a parked domain. The thing is... this parked domain is still cropping up in OSE, suggesting that Google may still believe there's a link there - and may not have re-crawled that site to prove otherwise. The issue I've had with this is an SEO company built links to the sites I'm working on now (one of the sites has been penalised as a result of their link building). These links aren't 'active' anymore and when viewed on OSE, they just head straight to a parked domain with no visible (or in-source) link to my site. What are everyone's feelings on this? What would you all do? I'm in two minds whether to re-write a section of the website.... but I'm swaying towards creating better content and NOT re-directing the old URLs to it (just contact the decent links and ask for a change of link). Looking forward to seeing your responses and speaking to you all! Nick
Link Building | | Danapollo0 -
Links built by previous SEO company are mostly 'dead' - will this affect me?
Hi, This is my first post/question in the forum - so apologies if this topic has already been covered - or if the question seems daft! Here's the issue: I have started working on two websites, and have been doing a lot of on-site work, increasing valuable content, etc... I'm now slowly moving onto more off-site stuff and have noticed that a lot of the backlinks to both websites (built by SEO companies before I got here) are 'dead' and simply return 404 errors (yet they still show up in site explorer). I'll be honest, the links aren't great; the SEO companies have taken the word 'relevant' and completely re-defined it in their books! Will these links - from sites that aren't relevant... but are dead - have any impact on my SEO efforts from now on? Or should I treat these sites as a kind of 'clean slate' and work on building the brand naturally through social media and user experience, etc? Also - I'm re-structuring the internal pages of the site... would it be worth re-directing the old URLs (with all the dead in-bound links - that may have suffered a -50 penalty) to the new ones, or just start fresh with the new pages? Any advice, tips or stories to share (relevant ones, of course!) will be greatly appreciated! Thanks, Nick
Link Building | | Danapollo1 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0 -
Linking articles to each other
I've been using white-hat article marketing to post original content about my niche to credible article directories (yes, I realize many of them were recently devalued). My question is: Is it a good or bad idea to have future articles link to older articles, as a way to increase the chances of having the older articles indexed, or increasing the amount of link juice they pass to my site (since they point to my site)? I get 2 links per article and was thinking of using 1 to point to a prior (related) article, and the other to point to my site.
Link Building | | scanlin0