Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Conundrum...
-
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches:
Managed IT Services - 3600
IT Managed Services - 720
Managed IT Support - 170
They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag:
Managed IT Services | IT Managed Services | Managed IT Support
Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms.
Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
-
Thanks to all. Built one page for all, and we are on the first page for all - and then some. We also got some lesser variations ranked as well. Spot on advice.
-
I totally agree with the suggestions from Marissa and Tim. You obviously understood the problem and were concerned, therefore you posted the question.
Definitely only build 1 page for these 3 keywords. I love Tim's title suggestion.
Managed IT Services and Support | Company Name or
Managed IT Services and Support by Company Name
You are good to go.
-
Definitely stay away from listing all 3 across there like that. Based on the search numbers you have provided, and assuming that they are equally competitive as you have stated, here is a suggested title:
Managed IT Services and Support | Company Name
You could replace the pipe '|' with 'by' if you wanted to make it flow better in the visitor's mind.
This focuses on your most searched term for this page (since they are equally competitive, go after the volume). You will not be neglecting the other 2 by doing this, as the search engines are smart enough to understand the association as long as you have good copy on the page. We have lots of pages that rank #1 without the keyword in the Title tag.
-
"My current strategy is to target the top 3 all on one page."
Definitely have one page for all those keywords. "Managed IT Services" and "IT Managed Services" are the same thing. Even "Managed IT Support" could be considered the same thing. Google's algorithm is smart enough to decipher synonyms.
Resource: http://helpmyseo.com/seo-tips/296-language-synonyms-and-the-google-algorithm-and-how-it-affects-your-seo.html"The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support"
Definitely do NOT do this. Google will see it as keyword spam/stuffing and it will hurt you, not help you. I'd recommend making the title tag "Your Company Name | One of those keyword phrases" (assuming your company name doesn't already have those phrases in the name)
Resource: http://www.pagetraffic.com/guide/keyword-repetition.php"I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. . . How would handle separate pages with synonymous content?"
The way to handle pages with to avoid them like the plague.
Resource: http://moz.com/blog/duplicate-content-in-a-post-panda-world
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Keywords problems
Hello,
Keyword Research | | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
Finding less competitive keywords
Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.
Keyword Research | | romanjames0 -
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
Which page is currently ranking the best for a particular keyword?
Hi Guys! I have approx. 50 keywords that I'm tracking for a website that has about 80 pages. I am wondering is there any way that I can find out which page on the site is currently ranking best for each of the keywords on my list? Ideally I would like to export the entire list with the keyword in the first column and the page that ranks best on the website for each given keyword, in the second column. Apologies if the wording of this post is confusing - I am not quite sure how to make it clearer. The aim of my task is to determine which keywords should be allocated to each page on the site so I need to work out which keywords are working already for certain pages so that I don't take those efforts away from the well-optimised pages. Many thanks! Meaghan
Keyword Research | | StoryScout0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30