On Page OPtimisation Query
-
6 weeks ago, we attempted to improve the on page optimisation for the following keyword 'wedding venues ''edited''' on the following page:
''edited''
I just checked when the page was last crawled by google by checking the cache date in the SERPs which is the 27th of May 201?.
We have been tracking the keyword 'wedding venues ''edited''' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to 53rd (Moz says 'Not in top 50', it was 53rd when i last manually checked).
I understand that we have to be building links to our site, but i still hoped we would be doing better than this for this keyword with the work we've done
does anyone have any advice on how we can improve? Have we over optimised?
We would really appreciate any help!
-
Aha, ok yeah that makes more sense now. I'm sure we can include text on ''edited''.
Although, ''edited'' is only 2 clicks away from ''edited''.
If we were to link to ''edited'' from ''edited'', would it still be a good idea to link to ''edited'' from our homepage? That would pass on the most 'juice'...
Or would the site structure look a bit funny then?
Thanks for all your help, much appreciated
-
my apologies i forgot to mention the link that i recommend the text in it
i meant this one http://www.theweddingsecret.co.uk/weddings-in-bath.htm
-
This is a great list of link building ideas that should help you think outside the box:
http://pointblankseo.com/link-building-strategies
The overall goal with your SEO and internet marketing efforts should be to become a recognized brand in this niche, because Google is looking more and more at brand & authority for its rankings. But some good links will definitely be a good start.
Here is a good resource for rich snippets/semantic markup. It's actually very easy to implement, and should take you no more than an hour tops.
-
We struggle to think of high authority sites that would actually link to use. We do ask the wedding suppliers who feature on our site, but their sites tend to be PR 0 - 2 (3 at best). And the site users are people who are getting married, most won't have websites, let alone high authority websites, to link to us. Any thoughts
I'll have to speak to the person about rich snippets again, and do some research myself (i've heard of them but don't fully understand how they work).
-
Currently, it takes 3 clicks to go from the homepage to ''edited''
The page can definitely include more informational text. The only issue is that we are launching multiple sub-regions, of which ''edited'' is only one. So far we have launched ''edited''. We will be launching many more over
the next few years. So the informational text can't just be about ''edited''... So if we linked to all the sub-pages for all the sub-regions, it would be a whole ton of links, that would grow exponentially as time went by... -
If you can get links directly to the page, that's great, but links to the homepage will benefit you as well. Pagerank 2 is very, very low. Improving your link profile will go a long ways towards helping your pages rank better.
What is your concern with the rich snippets, exactly? Having things like review stars showing up in the search results will help improve your clickthrough rate from the SERPs.
-
Having 4 or 200 /300 both are fine
Google can handle that and definitely after the structural update "caffeine".
coming back to our issue one question i have how many clicks will it take you to go from the homepage to the page we are talking about ? (hope you understanding from where i m coming from)
can this page include more informationational text about the weddings in Bath (500 to 700 words) ? which you will link to all the "subpages" under Bath (like venues, all venues, marquee hire and many others? )
-
We've had advice to be careful not to overload the homepage with internal links throughout the site hence only having the 4 to our 4 'next level' local homepages...
If we built a comprehensive link structure on the homepage, it would very quickly breach over 200/300 internal links (and counting) as we expand...
Maybe we could link to very important pages ranking wise...
-
Thanks Takeshi,
Would you recommend building high authority links to the specific page in question?
''edited''
Or more to the homepage to increase the domain authority?
I still feel we ought to be doing better than 53rd in the SERPs for ''edited''... If it were you guys, would you allow more time before pivoting?
I also read somewhere to be very careful with rich snippets, is this not something we should worry about in this niche?
(Apologies, I'm a newb!)
-
/magazine have a decent internal structure and links .
why doesn't the homepage have a comprehensive links, menu, maybe more content or even the same structure that you have on the magazine page?
My point i m trying to relay, that the most linked page on any website is always the homepage ( 99%) so leverage the authority that is coming through your homepage to your subpages
-
Looks pretty good to me. Some other areas of optimization could include:
- Including some more synonyms on your page, instead of just exact keyword match
- Add social signal buttons, especially a Google+ +1 button
- Use semantic markup to help search engines understand the content of your page, and possibly display rich snippets
But like you said, links are the main signal when it comes to search rankings, so focus on building some high authority links.
-
Hi Wissam, thanks for the response...
I will definitely take that into account. the site is new as of Januarry 2013.
I didn't fully understand 'You homepage is poor'. Do you mean that it is not good, or that we're not utilising the potential of it to link to important pages on our site?
We do have a sensible internal structure as far as users are concerned, maybe not as far as google is concerned. We do have a blog: ''edited'' and we do send links to the categories from time to time...
Does anyone have any views on the on page optimisation in my first post?
-
If you wanna send signals to google that this page is one of the most important pages on your website then you have to show it in the structure. you homepage is poor. leverage the authority of the homepage to pass to that page and similar pages you have that are important for you.
leverage internal linking from other pages to that page or by launching a blog.
cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?
Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?
Keyword Research | | Amanda_Palmary0 -
If I put some keywords in my pages might it optimize my homepage?
Let's say that I write content in some random pages in my websites - is there a possibility that it will affect and optimize my home page for the same keywords? Hope you understand & sorry for my bad English!
Keyword Research | | Rephael0 -
How many times to use a keyword on a page?
Okay, so i have read around, and watched Matt Cutts' video on this and read rand's post about this. But, I still have questions; how many times should I use a keyword on a page? I have read for shorter pages 2-3X and 4-6X for longer pages. I know to put it in the url title h1, the first paragraph and sprinkle it around the page. Is it all realtive to how long the content is? or should I just be following the 2-3X and 4-6X rule? Thanks for your help. Peter
Keyword Research | | PeterRota0 -
Informational pages, not product pages, are ranking for product-related keywords
My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.
Keyword Research | | mof3kz0 -
Is there a way to identify the phrases and pages involved in your URLS receiving search visits?
Our client seems to get 20 - 30 visits a month to pages which people arrived on via a search, without visiting home page and navigating there. Is there a way we can identify both the phrases the person used to arrive at the page, and the page itself? The graph is tantalizing, but without deeper insight into what the phrases and pages were, we can't focus on the phrases in question. And we'd like to do this, because the phrase may represent potential long tail phrases we could use. Thanks! Eric.
Keyword Research | | eric_gossamar0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0