Link Relevance vs Link Authority ?
-
Hi guys,
I have a quick question regarding some low quality links my site is getting. From the information in Open Site Explorer, the website I
m talking about has a page authority of 16 while the domain authority is 11\. These are very low quality scores in my oppinion and I
m thinking of removing them with Google Disavow Tool. The thing is that, although the domain is low quality, the links have relevance as they're in the same business sector as us. More exactly, the name of the domain is taxisavona and the company I work for is also a taxi company.So, now I`m thinking, should I disavow the link because of it's low scores or should I leave it because it is relevant to our business ?
Thank you in advance!
Best regards,
Tiberiu Iavorenciuc
-
Hey everyone,
Thank you for your answers. They've been really helpful.
Best regards,
Tiberiu
-
Hi Tiberiu,
As far as I can tell, a web site that has a low page / domain authority doesn't necessarily have to be an 'untrusted' web site. If a web site has great content, but the domain name has only recently been registered and it doesn't have a lot of links pointing to it yet, its authority on page and domain levels will be (relatively) low.
I'd review each of these sites individually and see which ones could (potentially) harm your own site's authority. You could do so by judging the way content is being presented (is it in between a lot of ads or being presented in a clean, well-structured manner), if there is interaction with the target audience of the web site, checking for 'underwater' optimized pages, etc.
So your situation might not be so bad after all. Relevant and trusted links can come from all sorts of web sites - no matter big or small.
-
When you're talking about a link of such low quality, relevance is going to be a moot point--there's just little to no value to be gained from the link. Sometimes, low quality pages/sites grow into higher quality site/pages and such links build value. Before deciding to disavow them look over the site and get a feel for what it's potential may be--if they're linking out indiscriminately and their back link profile is a mess a link from the site is likely to never be of value.
-
Hey Tiberiu -
If it's a few links, I doubt that this will negatively impact your site. I would keep them there. From what I'm gathering, the Disavow tool should not be used lightly. Check out this article from Search Engine Land.
I would leave them there unless Google Webmaster specifically said that Google noticed that you're engaging in questionable link behavior. Otherwise, they'll just assume random people are linking to you.
--Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linkbuilding: Relevancy and Internal Linking
Hello, For linkbuilding, how important is relevancy and how is it calculated by Google? For specific context, we are interested in putting a scholarship campaign on our reference page (www.spanishdict.com/traductor), and were wondering how that will impact relevancy. Additionally, we were wondering the value of internal linking from one page to another. We want to get more links to our hubpage – Page A (www.spanishdict.com/traductor) but much of this interesting, relevant content lives on our blog page – Page B (ex: www.spanishdict.com/blog/traductor/el-gh-en-ingles/). What is the best way to handle this? Would it suffice to internal link from the blog page (Page B) to the page we actually want to get links to (Page A)? Or should we try to house this content on Page A? Thanks for your help!
Link Building | | CuriosityMedia0 -
Link Auditing
Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.
Link Building | | CGR-Creative0 -
Do links in hosted documents help with domain authority?
When giving presentations in our industry, we often find that the PDF or PPT document is then hosted on the origination's domain for download by event attendees. If these files have links, do they count as inbound followed links?
Link Building | | ULCRobotics0 -
Linking back to a high authority site
I have an odd situation. One of our most powerful links comes from a not-for-profit whom we have an advertisement with. That ad gets us half of our business. Recently, they slipped for the term that got them the traffic that flowed to our site. I was thinking of linking back to that page to boost them up a bit. Their page is a deep page on a high authority domain with only a few links. I am an authority site for my niche. I'd like to boost them up without diminishing my rank for other related terms. I'm willing to consider linking to them from my homepage, blog or link page. To play it safe I could just link build to them from outside my domain. Can I just link to them and its not a big deal?
Link Building | | JDP0 -
Blogroll links vs. in author's byline
So, I have the following dilemma. I have certain amount on my budget and I'm thinking where to invest it better. Would you recommend obtaining blogroll links or focus on links that put in author's byline (for instance when you write a guest post). Could you also explain why you think so? 🙂 Thanks beforehand.
Link Building | | VinceWicks0 -
Page links vs. domain links
Hello all, I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?
Link Building | | digitalops0 -
High Domain Authority Even Though It has spam links to it...?
I own a domain that can provide links to my website, but it seems to have picked up a lot of spammy links - 2000+ linking domains. SeoMoz toolbar still gives it a domain authority of 66. Should I use the domain to link to my site? Or will it have a negative impact?
Link Building | | barnst0 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0