Do links in hosted documents help with domain authority?
-
When giving presentations in our industry, we often find that the PDF or PPT document is then hosted on the origination's domain for download by event attendees. If these files have links, do they count as inbound followed links?
-
Great answer. I've seen some old PDFs on some .gov and .edu domains, but unfortunately, there were no URL links.
-
If these files have links, do they count as inbound followed links?
Yes, absolutely.
You can find links from .ppt .pdf .xls .doc and many other types of document files in your Google Webmaster tools account.
In addition, those documents accumulate PageRank and pass it. I have some PR6 .pdf documents. You can also optimize their document properties so that they will compete in the SERPs with a title tag of your choice.
If you publish these types of files, always put an attribution link to your website and don't hesitate to link to content on your website where it would be useful to readers.
If you are clever you can even place "Add to Cart" buttons in these documents.
I got into a Panda problem because I had a lot of duplicate content in .pdf documents - to control the scale and appearance of printed graphics. I was able to use .htaccess to apply rel=canonical to the .pdf documents and attribute them to specific html pages.
These documents can do just about anything that a webpage can do if you are clever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
links
Hi, in our Google Search Console account, all of our links, built up over a long time have disappeared. they just vanished. it was for a Cardiff demolition company, we work for. any idea why links would just vanish?
Link Building | | sarahwalsh0 -
How would I increase the domain authority of my website?
Hi, I am Kyle. I have a affiliate related website where I update articles that is related to Dental Tools. I want to improve my Website . Any one can guide me that how can I increase it.
Link Building | | rankvizguru1 -
Subdomain with higher domain authority vs. ccTLD with lower domain authority
Our website is active in many countries and we are considering if it is worth it to switch from ccTLD to subdomains.The reason is that our company.com domain has a domain authority of 65 and some of the ccTLD's like company.fr and company.de etc have a domain authority of 30. From what I have read, moving these to a subdomain structure like fr.company.com and de.company.com will give them all the same domain authority (of 65 vs 30) which is considerably higher. 1. Would a subdomain with domain authority 65 rank better than a ccTLD with authority 30 (considering all else is the same)? 2. When we 301 redirect all ccTLD's to the subdomains, will our domain authority increase (to more than 65) for company.com, given that it can benefit from all redirected links to our ccTLD's? Thanks in advance!
Link Building | | rens.vd0 -
Requesting udpate's from old domain to new domain
Hey guys, We had a domain change three years ago now which was redirected. Many of the old domains have not been updated to the new domain. The redirect is in place. I'm just wondering if there would it be a worthwhile exercise to reach out to sites to request an update of the URL link from an SEO perspective? Many thanks Rob
Link Building | | Griffith0 -
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
Domain name holding pages link back, good or bad?
We are a web design and hosting company http://www.spiralsites.com But when we register domains for clients, or they take email only or a name is parked we have it using a holding page which can be seen as follows: http://www.jcevents.co.uk/ is this a good thing? Bad thing? Could it would it should it benefit our rankings? Should we do more to make it look less like our main site and actually try to use it better to help rank our other services pages?
Link Building | | spiralsites0 -
Will a link from a competitor help me to out rank them?
Greetings mozers, One of my competitors and I both rank on the first page for our main keyword. They have 37k+ links, me only like 300 or so. My company actually has a business location though. This other site is just a listing of locations and they build sites for most of my competitors. If I were able to get listed on their site, would that make me a stronger competitior with them? And we would probably only get a brand term link from them but not a main keyword anchor text. Will it be as effective to get the link from them if it's only for my brand name? Thanks, Cy
Link Building | | Nola5040 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0