Do links in hosted documents help with domain authority?
-
When giving presentations in our industry, we often find that the PDF or PPT document is then hosted on the origination's domain for download by event attendees. If these files have links, do they count as inbound followed links?
-
Great answer. I've seen some old PDFs on some .gov and .edu domains, but unfortunately, there were no URL links.
-
If these files have links, do they count as inbound followed links?
Yes, absolutely.
You can find links from .ppt .pdf .xls .doc and many other types of document files in your Google Webmaster tools account.
In addition, those documents accumulate PageRank and pass it. I have some PR6 .pdf documents. You can also optimize their document properties so that they will compete in the SERPs with a title tag of your choice.
If you publish these types of files, always put an attribution link to your website and don't hesitate to link to content on your website where it would be useful to readers.
If you are clever you can even place "Add to Cart" buttons in these documents.
I got into a Panda problem because I had a lot of duplicate content in .pdf documents - to control the scale and appearance of printed graphics. I was able to use .htaccess to apply rel=canonical to the .pdf documents and attribute them to specific html pages.
These documents can do just about anything that a webpage can do if you are clever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - unique root domains
Hi there, I was wondering when asking for a link, does where on this page it is? For example will someone's high traffic website (e.g. example.com ) provide more page authority than another link on this site ( e.g. example.com/blog ). If this is the case, is it best to get links from multiple pages if possible or will this not effect SEO? Thanks
Link Building | | charliedavi0 -
External Linking for ROOT DOMAIN METRICS
Is there a way, we can find out External Equity-Passing Links for Root Domain Metrics for a particular website. I am unable to find that out and need it for competitive analysis. Please let me know if someone knows the solution.
Link Building | | sidjain4you0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Unique Domains vs. Total Links?
At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
Link Building | | ErikDster0 -
Back linking: Relevance or Domain Authority?
For back linking, what is more important for increasing rank for organic searches on Google? I've noticed that linking on sites with high domain authority that have some or no relevance boost my keyword ranking. However, does back linking on relevant sites help if their domain authority is not so high?
Link Building | | Modbargains0 -
Minimum desired for Domain Authority and Page Authority
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority. As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from? If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is? What do you think?
Link Building | | findachristianjob0 -
Do links from a Tumblr blog count as inbound links?
That's it. I'm thinking of making a Tumblre blog (s) for inbound links. Is it worthwhile?
Link Building | | Spreader73760