Content marketing where articles aren't high traffic
-
Hello,
If no one is writing articles in your niche and articles are very scarce in the top 100 landing pages, what does that tell you about content and content marketing in your niche
-
I have a retail site in a niche like this. Nobody has written the articles. Nobody.
I write articles and they rank well for LOTS and LOTS of long tail keywords. However, there is not a lot of search in this niche. The typical article pulls in only 5, 10 or 15 visits from search per day. But, these articles have a good conversion rate.
So, I do a "good" job on these articles - but not a great job like I do for a site that competes for much higher traffic in much more difficult SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
COVID-19 Impacts on Traffic?
How many people here have witnessed some decline in traffic due to pandemic..? It's a thought that since people all around the world are in home and the usage of internet has increased a great deal the traffic on sites should also increase but that is not the case with me on different websites in past 3 weeks... How many people have witnessed the traffic difference ever since the pandemic started or from start of the month of March..? Share your thoughts.
Search Behavior | | asifseo0981 -
How does Google treat significant content changes to web pages and how should I flag them as such?
I have several pages (~30) that I have plans to overhaul. The URLs will be identical and the theme of the content will be the same (still talking about the same widgets, using the same language) but I will be adding a lot more useful information for users, specifically including things that I think will help with my fairly high bounce rate on these pages. I believe the changes will be significant enough for Google to notice, I was wondering if it goes "this is basically a new page now, I will treat it as such and rank accordingly" or does it go "well this content was rubbish last time I checked so it is probably still not great". My second question is, is there a way I can get Google to specifically crawl a page it already knows about with fresh eyes? I know in the Search Console I can ask Google to index new pages, and I've experimented with if I can ask it to crawl a page I know Google knows (it allows me to) but I couldn't see any evidence of it doing anything with that index. Some background The reason I'm doing this is because I noticed when these pages first ranked, they did very well (almost all first / second page for the terms I wanted). After about two weeks I've noticed them sliding down. It doesn't look like the competition is getting any better so my running theory is they ranked well to begin with because they are well linked internally and the content is good/relevant and one of the main things negatively impacting me (that google couldn't know at the time) is bounce rate.
Search Behavior | | tosbourn0 -
Google Index Issue - Indexing pages that don't exhist
Hi All, I have noticed a weird issue when performing a search on Google to show me all the pages it is indexing of our site. site:www.one2create.co.uk It brings up most of our website pages but then is also brings up a few HTTPS urls (our site has not been converted to HTTPS yet) but also the URL path, Title, and Meta Description are from one of our clients websites (an Automotive Job site). When clicked they take you to a generic 404 server error page, not our branded 404 page. The site that it has taken the url, title and meta description from is on a different server completely so I don't see how it has even managed to get that information and linked it to our site? Has anyone seen anything like this before? And what is the best way to fix it? We have asked Google to re-index the site but still no luck.
Search Behavior | | Jvickery0 -
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
Books about Content Marketing & Persona creation?
Hello SEOmoz, First question here on the forum, but a silent follower for years 🙂 I'm looking for a good book - you define what is "good" - about content marketing and or persona creation that you read and proved to be usable in real-life situations I've read "Accelerate" but found it too light-weight. Therefore your recommendations would come very in handy. Looking forward to your replies! Best regards, Nikolaas
Search Behavior | | TheReference1 -
+1 articles and opposed to a website
What is the difference if a friend on Google +, +1's your blog entry as opposed to your blog (as a whole)? Will it be displayed differently to their network or better yet, have a difference in their search engine results the next time they search for a relatable keyword?
Search Behavior | | StreetwiseReports0 -
What is Responsible for All My "Direct" Traffic?
We have a broad content site - the majority of our traffic overall comes in via deep links.Google analytics consistently shows 17-20% of daily traffic under the "direct" bucket, with the rest of the traffic about equally split between Referring sites and Organic search.However, if we look at the specific content in the "direct" bucket, the URLs that are being hit do tend to mirror rather closely the Search traffic. The close mapping to our Search traffic doesn't seem to make much sense - while some of it is probably bookmarks, it seems doubtful that that could be responsible for more than, say, 20% of this direct traffici based on the # of pages and types of pages (many of the pages that do well in search are honestly not ones that someone would be likely to bookmark). The traffic reported by google as "direct" for a given day tracks a lot closer to Search than Referral URLs (which tend to be he more viral content on our site). Any idea what could be causing this traffic to show as Direct? Do people tend to bookmark pages while doing searches to come back to them or something? THANKS everyone for the responses. Still not quite sure what it is, continuing to look into it, particularly technical issues that the link to the Avinash post might prove very helpful for
Search Behavior | | BG19850 -
Geo-targeting / Presenting Unique Content
A client is debating housing two websites under one URL. The sites would offer similar services at different price points. For example, if a user was coming from a San Fran IP they would be presented with the "high-end" packages while another user coming from Dallas would get the "low budget" content. What are the SEO implications? I know that auto geo-targeting can sometimes be risky. It seems like IP locators aren't accurate all the times (especially from a mobile device). Advise? Basically, the client wants to make sure that a Dallas user will be presented with the "right" keywords in the SERPs. What would you recommend? Thanks!
Search Behavior | | lhc670