Content Optimization - Multiple Keywords or One?

[reidsteven75]

I have three web pages I'm trying to increase traffic to (and thus conversions).  I've carefully researched and selected 15 keywords.   There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair).  I see a couple ways to approach optimizing the pages:

1. select one main keyword to put in the header and support it with the other 2-4 keywords in the content body
2. select 3-5 keywords and evenly optimize the page for each (several headers and sections about each)
3. pick one keyword per page

I'm constrained to three web pages since it's a clients website.  Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog.

I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords.   Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions.

With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?

[danatanseo]

Personally, I am a fan of your #1 option. The second option, to me, seems like it could send very mixed messages about what is most important on a page. The third option, in my opinion, is too  limiting and could be very prone to coming off as spammy. I'm a big fan of synonyms and weaving keywords together in natural ways that support the context and content of a page. If you throw all your efforts behind a single keywords, all I can imagine is a very boring page. However, this really all depends on the keyword itself and the content that might be right for it.

For example, for a very specific medical condition, let's use "Meniere's Disease" as an example, this might be a time when you optimize a page for that keyword and nothing else because it something extremely specific, with a very specific name given to it by the medical community. However, if your term was "gas mileage," I would expect to see content that didn't just use "gas mileage" but also used terms like "fuel economy" "fuel efficiency" - Some keywords are just naturally more prone to having synonyms, and some aren't, so I wouldn't even set a hard and fast rule about it.

Given your space limitations in addition to everything else, I would go with option 1. Hope that helps!

[BlueprintMarketing]

what I would do if I were you if you really want to have this rank well. Is one of 2 things and remember I said this is what I would do because I'm not a very good writer.

A I would use one of the best tools in the world scribe by copy blogger http://scribecontent.com this will do exactly what you're asking and it works via word press, Microsoft Word Mac and PC and web interface so any type of website.

The other thing I would do is look at some content creation companies. Primarily ones that understand my niche.

However I guarantee you if you want the best tool in my opinion for this use scribe and check out this video even though it's focused on using Microsoft Word it does explain it's identical across all platforms including web so you can use it on anything check it out.

http://scribecontent.com/quick-start-guide-to-scribe-microsoft-word/

Hope this is been of help,

Thomas