How Accurate Is Google Analytics Audience Location
-
Cioa from Latitude 53.92705600 Longitude -1.38481600
Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpgBut just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London?
Ta muchly,David
-
It's weird actually - Google Analytics uses IP even when it has better data available.
If I am logged in to Google and have my location accurately set to my home town (Hayling Island - yeah I know... never heard of it), I will still show on Google Analytics as being in London. It's easy to check that using real-time analytics.
-
Thanks for getting bk to me.. confirms what i suspected
-
I think you have to take it with a big pinch of salt. I know Virgin media in N.Ireland shows their customers as London (ip address wise), Not even the correct Island!!
-
Yes (as you know), Google Analytics figures out the visitor's locations from their IP addresses and where ISP assign those ranges. Google also says:
"For web visitors, Location is derived from mapping IP addresses to geographic locations. City location may not be accurate for visits from mobile devices."
How accurate this is? Who knows but possibly the ISP...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why No Goal is recorded in Google Analytics
Hello, I am not sure if i made an error. Can someone please point out. On our sales form, when a user submits the form, the URL displayed is - https://x-y.com/thank-you-2/ I created a Goal like this - 1 ) Under Goal set up, i choose Template option 2 ) Under Goal description, i choose Type > Destination 3 ) and finally, in Goal details field, destination equals to /thank-you-2/ But, no Goal is being tracked. In the first step, should i have selected 'Custom' instead of 'Template' Thanks
Reporting & Analytics | | Johnroger0 -
How to set and understand behavior flow in google analytic?
Hello Experts, How to set and understand behavior flow in google analytic? I have attached screenshot of my behavior flow it is showing not set. So how to set? Thanks! MAQnG SQ7QM
Reporting & Analytics | | micey1230 -
Tracking Google places (7 pack listing) traffic in google analytics
Is there a way to see Google Places traffic (traffic from users clicking through the 7 pack listings) segmented in Google analytics ? Normally is it just lumped together with the organic traffic ? Can you see the search phrases used to find your site, or do they also show up under 'not provided' when from Google Places. Im aware i can see some limited data in the Google Places analytics, but these seem to be 2 days behind when ever i view them.
Reporting & Analytics | | Sam-P0 -
Strange Traffic Spike In Google Analytics
Over the last two days I have seen a huge spike in the pageviews to my site www.learnbonds.com. Up to this point my average page views per visit has been less than 2. For the last couple of days it has jumped to 5 but the average time on the site has not increased. Upon further investigation under the browser and OS page of google analytics I found that traffic coming from internet explorer and IE with Chrome Frame is reporting 10+ pageviews per visit. Below is a screenshot. Any insight into what might be causing this and how to fix it that the community can provide would be appreciated. Thanks
Reporting & Analytics | | davidwaring
DaveZUaQWJd.png?1?21800 -
Google Analytics Content Experiments don't deliver 50/50?
Our A/B test is actually delivering at about a 70/30 page view rate. 70% in favor of the original version and only 30% of the new. We are sending 100% of our traffic to this homepage test. Has anyone else experienced this? There seems to be a lot of folks experiencing this.....anyone know why?
Reporting & Analytics | | VistageSEO0 -
Best practices to track blog.mydomain.com in Google Analytics?
What is the best practice in Google Analytics? Tracking blog.mydomain.com + mydomain.com under the same profile? Or creating separate profiles for each blog.mydomain.com and mydomain.com? Thanks!
Reporting & Analytics | | gerardoH0 -
Google's New Privacy Policy and Analytics
Does anybody know if Google's new privacy policy allows it to use data gathered by Analytics to be used as a ranking factor in the SERPs?
Reporting & Analytics | | Jolora0 -
Un-link Google Analytics
I have set the wrong account/password details for one of my campaigns. How do I 'step back' and choose the correct settings please? Thanks Ian
Reporting & Analytics | | driansmith0