How Accurate Is Google Analytics Audience Location
-
Cioa from Latitude 53.92705600 Longitude -1.38481600
Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpgBut just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London?
Ta muchly,David
-
It's weird actually - Google Analytics uses IP even when it has better data available.
If I am logged in to Google and have my location accurately set to my home town (Hayling Island - yeah I know... never heard of it), I will still show on Google Analytics as being in London. It's easy to check that using real-time analytics.
-
Thanks for getting bk to me.. confirms what i suspected
-
I think you have to take it with a big pinch of salt. I know Virgin media in N.Ireland shows their customers as London (ip address wise), Not even the correct Island!!
-
Yes (as you know), Google Analytics figures out the visitor's locations from their IP addresses and where ISP assign those ranges. Google also says:
"For web visitors, Location is derived from mapping IP addresses to geographic locations. City location may not be accurate for visits from mobile devices."
How accurate this is? Who knows but possibly the ISP...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm a beginner with Google Analytics, what is a good place to start?
I'm a beginner with Google Analytics, what is a good place to start? Would love to know some simple ways to set up Google Analytics to keep SEO in check. What are some of your suggestions? How would you go about using GA to do this? and what are the alternatives? Thanks!
Reporting & Analytics | | Eric_S
Eric0 -
Google Analytics Event Tracking
Hi Guys, I want to set up a goal in Google analytics for this site http://www.dfrsolicitors.co.uk/contact.php and the contact us form is in php (so there is no thank you html page). I know there is a piece of code "onsubmit" or whatever it is, but I can't find it. I want to be able to track successful submissions. Kind Regards Neil
Reporting & Analytics | | nezona0 -
Stop getting info from Google analytics on purchases in our site
Hi guys, We have eCommerce.
Reporting & Analytics | | WayneRooney
We connected the site to the Google analytic eCommerce.
Everything was work fine until 3 weeks ago. Suddenly we stooped getting purchases information in the analytic although i see purchases in the website. We didn't change anything in the website and i really don't know how to solve this problem.
If someone here can point me where i can get some info on how to fix it it can be great. Thanks a lot!0 -
Tracking in Google Analytics
My site has just recently (or maybe not so recently...) had a great deal of https URL's indexed (I was really only able to find this out thanks to the recent update to the GWT Index Status). It appears that Googlebot picked up an ssl somewhere (I already know where) on my site and then proceeded to crawl and index pages with https rather than http. Since I understand the issue, it should be an easy fix. My question is, does Google Analytics support (track) both http AND https for one site, or would I need to set up two different tracking codes for http and https? I figured that I might as well grab some data from the https pages that are indexed before I try and remove them. I've done a little research on using Groupings/Groups but I figured I would reach out to the MOZ community to see if anyone else has worked with a similar issue. Thanks!
Reporting & Analytics | | GalcoIndustrial0 -
Google Analytics: Multi channel funnel
Hi 🙂 I have a little problem. In Multi-channel Funnel Overview I see 50 conversions from Paid Search (screenshot 1). But when I click on Assisted Conversion and then choose Paid Search, I see 31 Assisted Conversions and 32 Last Interaction Conversion. (screenshot 2) So my question is - why the number of converstions in overview (50) is different than number in Assisted Conversions (assisted or last interaction conversion, or both together)? Probably, the answer is so simply, but I can found out it! 🙂 thanks a lot. X6UihL7.png lCNsw4T.png
Reporting & Analytics | | visibilitysk0 -
Google Analytics - Cross Domain Tracking Goals
Hi guys, looking at the best way to organize this - Site 1 - Shoe Store - (Old site with analytic history - UA-12345-1) Site 2 - Clothing Store - (Brand New UA-54321-1) Right now i have 2 separate GA Accounts for the sites. But i would like to track goals from Site 2 to Site 1. For that i need to set up cross domain tracking. So i take it i would need to create another account under Site 1 - (UA-12345-2) and put that new code on Site 2? Or do the UA numbers have to be exact? example both 12345-1? In which case, i would need to set up 2 different profiles with filtering? Main concern is i want to keep separate data for both sites, espically if UA's will be the same. Trying to visualize - UA-12345-1 Profile 1Shoes/Master Profile 2 Shoes Profile 3 Clothes Or UA-12345-1 Shoes UA-12345-2 Clothes Thanks, Mike
Reporting & Analytics | | IsHot0 -
Omniture vs Google Analytics
What's your opinion on analytics tools? Specifically Omniture vs Google Analytics. Is Omniture really that much more powerful than GA? Have you used GA Premium, the enterprise package? My main question - Can GA (free or premium) do everything that Omniture can? If GA Premium and Omniture were the same price, which would you choose? Is one harder to implement, pull reports, tweak, ect? Thanks in advance.
Reporting & Analytics | | akim260 -
Google Analytics should track users from iPhone App
Hi Mozzers, you say there are no dumb questions, here is one. We've build an iPhone App for our Website working-dog.eu. So users can read there new messages with ease when they are out of the office, read about breeds, ... do all the nice stuff they want. I don't think so, but is it possible to track these users with Google Analytics? When the come via App, the Analytics code will not run for them. But maybe it could start an AJAX request or something like this? But how should the code run, without a browser which can interprete JavaScript? So, in short: Is it possible to track users from iPhone App with Google Analytics? Kind regards Patrick
Reporting & Analytics | | mdoegel0