Need to move highest content pages into a sub-domain and want to minimize the loss of traffic - details inside!
-
Hi All!
So the company that I work for owns two very strong domains in the information security industry. There are two separate sections on each site that draws a ton of long tail SEO traffic.
For our corporate site we have a vulnerability database where people search for vulnerabilities to research, and find out how to remediate. On our other website we have an exploit database where people can look up exploits in order to see how to patch an attackers attack path.
We are going to move these into a super database under our corporate domain and I want to ensure that we maintain or minimize the traffic loss. The exploit database which is currently on our other domain yields about three quarters of the traffic to the domain. It is obviously OK if that traffic goes directly to this new subdomain.
What are my options to keep our search traffic steady for this content? There are thousands and thousands of these vulnerabilities and exploits so it would not make sense to 301 redirect all of them. What are some other options and what would you do?
-
Hello Pat,
I do not have experience merging a Ruby site with another type of site, but I think we are confusing issues here anyway. You can have content in a database that gets served up anywhere. That is, you can pull that content into ten different websites if you wanted to. The database issue is almost irrelevant to the SEO issues, which have mainly to do with loss of pagerank from URL changes, and possible duplicate content issues. A 301 redirect from the old URL to the new one would take care of both of these issues.
If you are unable to redirect all of the old content my suggestion would then be to figure out which URLs have external links and redirect those. Let all of the other ones return a 404 or 410 status code so those URLs will be removed from the index since the content will exist on the new URL and you don't want two URLs with the same content indexed simultaneously.
Please let us know if we have missunderstood the question or if we can provide more help with your original question. You may want to post your Ruby question in another thread to ensure the right people see it.
Thanks!
-
Hi Chris,
Sorry for the confusion. The plan is to merge both databases (our vulnerability database on our corporate site and our exploit database on our other website) into one and place them on a subdomain off of our corporate site. Right now the exploit database that is on our second website gets a LOT of traffic, it contributes about three quarters of the traffic to the domain. I would like to minimize the loss of traffic when placing this on this subdomain and looking for ways to do this.
@ryan - I am not sure exactly why, but our web producer told me that we need to use a subdomain and cannot put this on our domain. I will follow up with her to find out why.
Update - I guess one of the databases is written on a different platform (ruby) so it cannot be hosted on the same server - changes are harder to make as a result. I guess this could still be done however it may be a little harder to update - anybody have experience with this?
Thanks for the help guys!
Pat
-
Would like to offer an opinion but can't quite figure out what you're saying in paragraph 3.
-
Not quite sure that I understand the need to put these on a subdomain. Why not have both of these reside/exist on the corporate domain? One of them already exists on your corporate, so you can keep that database/search there, and then move the other over to a similar location. yes, that would require a ton of 301 redirects, but that should be ok given the scope of the project.
In my experience, moving to a new domain or even a subdomain, you always experience some traffic loss that never really comes back (unless you are naturally growing anyway). Keel the main company domain going, put everything under a folder off the root, dont worry about the subdomain issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing pages, are my pages competing?
If I have identified a keyword which generates income and when searched in google my homepage comes up ranked second, should I still create a landing page based on that keyword or will it compete with my homepage and cause it to rank lower?
Intermediate & Advanced SEO | | The_Great_Projects0 -
A/B Testing - Should I add product descriptions on my category landing pages as well as on product pages and if so . how to do this to avoid duplicate content
Hi All, I recently relaunched a new design on my tool hire eCommerce website and now display my products in grid form on my category landing pages as opposed to just a list view which we previously had on the old design. My bounce rates are alot higher than they use to be and my gut instinct is telling me maybe this is wrong . I want to do some a/b testing using a list view. My question is , previously in our list views we just showed the images and pricing and had on page content on the bottom of the page. The user would click on the product image and they would then we taken to the product page which has the product description , t&c, etc etc.. If I was to do this in my a/b testing but change it so we also displayed the product descriptions as well on the category landing pages . Is there a special way to do this as in effect, we would have duplicate content as the product descriptions are also on the product page?. Does anyone have any thoughts on this as to whether its a No No from an SEO point of view ?... Heres a short url link to one of my category pages - http://goo.gl/QJv5gw Historically we use to rank well for the category landing pages and not for the product pages.Our Rankings are down , bounce rates are higher so I am trying to sort both. We have good content on pages etc. Any advice greatly appreciated as always thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Want to merge high ranking niche websites into a new mega site, but don't want to lose authority from old top level pages
I have a few older websites that SERP well, and I am considering merging some or all of them into a new related website that I will be launching regardless. My old websites display real estate listings and not much else. Each website is devoted to showing homes for sale in a specific neighborhood. The domains are all in the form of Neighborhood1CityHomes.com, Neighborhood2CityHomes.com, etc. These sites SERP well for searches like "Neighborhood1 City homes for sale" and also "Neighborhood1 City real estate" where some or all of the query is in the domain name. Google simply points to the top of the domain although each site has a few interior pages that are rarely used. There is next to zero backlinking to the old domains, but each links to the other with anchor text like "Neighborhood1 Cityname real estate". That's pretty much the extent of the link profile. The new website will be a more comprehensive search portal where many neighborhoods and cities can be searched. The domain name is a nonsense word .com not related to actual key words. The structure will be like newdomain.com/cityname/neighborhood-name/ where the neighborhood real estate listings are that would replace the old websites, and I'd 301 the old sites to the appropriate internal directories of the new site. The content on the old websites is all on the home page of each, at least the content for searches that matter to me and rank well, and I read an article suggesting that Google assigns additional authority for top level pages (can I link to that here?). I'd be 301-ing each old domain from a top level to a 3rd level interior page like www. newdomain/cityname/neighborhood1/. The new site is better than the old sites by a wide margin, especially on mobile, but I don't want to lose all my top positions for some tough phrases. I'm not running analytics on the old sites in question, but each of the old sites has extensive past history with AdWords (which I don't run any more). So in theory Google knows these old sites are good quality.
Intermediate & Advanced SEO | | Gogogomez0 -
RSS "fresh" content with static page
Hi SEOmoz members, Currently I am researching my competitor and noticed something what i dont really understand. They have hundreds of static pages that dont change, the content is already the same for over 6 months. Every time a customer orders a product they use their rss feed to publish: "Customer A just bought product 4" When i search in Google for product 4 in the last 24 hours, its always their with a new publishing date but the same old content. Is this a good SEO tactic to implant in my own site?
Intermediate & Advanced SEO | | MennoO0 -
Pages with Little Content
I have a website that lists events in Dublin, Ireland. I want to provide a comprehensive number of listings but there are not enough hours in the day to provide a detailed (or even short) unique description for every event. At the moment I have some pages with little detail other than the event title and venue. Should I try and prevent Google from crawling/indexing these pages for fear of reducing the overall ranking of the site? At the moment I only link to these pages via the RSS feed. I could remove the pages entirely from my feed, but then that mean I remove information that might be useful to people following the events feed. Here is an example page with very little content
Intermediate & Advanced SEO | | andywozhere0 -
Google consolidating link juice on duplicate content pages
I've observed some strange findings on a website I am diagnosing and it has led me to a possible theory that seems to fly in the face of a lot of thinking: My theory is:
Intermediate & Advanced SEO | | James77
When google see's several duplicate content pages on a website, and decides to just show one version of the page, it at the same time agrigates the link juice pointing to all the duplicate pages, and ranks the 1 duplicate content page it decides to show as if all the link juice pointing to the duplicate versions were pointing to the 1 version. EG
Link X -> Duplicate Page A
Link Y -> Duplicate Page B Google decides Duplicate Page A is the one that is most important and applies the following formula to decide its rank. Link X + Link Y (Minus some dampening factor) -> Page A I came up with the idea after I seem to have reverse engineered this - IE the website I was trying to sort out for a client had this duplicate content, issue, so we decided to put unique content on Page A and Page B (not just one page like this but many). Bizarrely after about a week, all the Page A's dropped in rankings - indicating a possibility that the old link consolidation, may have been re-correctly associated with the two pages, so now Page A would only be getting Link Value X. Has anyone got any test/analysis to support or refute this??0 -
Pop Up Pages Being Indexed, Seen As Duplicate Content
I offer users the opportunity to email and embed images from my website. (See this page http://www.andertoons.com/cartoon/6246/ and look under the large image for "Email to a Friend" and "Get Embed HTML" links.) But I'm seeing the ensuing pop-up pages (Ex: http://www.andertoons.com/embed/5231/?KeepThis=true&TB_iframe=true&height=370&width=700&modal=true and http://www.andertoons.com/email/6246/?KeepThis=true&TB_iframe=true&height=432&width=700&modal=true) showing up in Google. Even worse, I think they're seen as duplicate content. How should I deal with this?
Intermediate & Advanced SEO | | andertoons0