Google Carousel - What Should We Now Be Doing Differently?
-
Google Carousel is rolling out for even more topics. How does it affect or change tracking in Google Analytics? For example, if I am in the Carousel and someone clicks my listing, then Google completes a search for my property… then the searcher clicks through to my site organically. Will I know that someone originally clicked the Carousel or will I have no idea and simply see a Google organic click? Should we be optimizing our Google+ Places listings differently? How does this change our own organic keyword targeting? In other words, if I am in the Carousel should I go after a different keyword organically? Does anyone know how many people are clicking into the Carousel vs. the organic listings or even pay per click below? Searchers behavior will be altered because of this change. What say you all?
Articles That Relate:
-
Hi Katie -
You are one of several people I've seen raise this very question about analytics. The answer is - we don't know yet how this will affect data. It's a really good question! Stay tuned and I am sure there will be an avalanche of posts about this all over the web over the next couple of months.
Right now, what seems clear to me is:
-
having a really good photo is critical in the carousel; some businesses are coming up with a Google Map instead of a photo and that certainly looks generic.
-
having your citations in good shape are really important, because once someone clicks on the image, everything below the carousel looks like some form of a citation to me
-
you still need to do everything you've already been doing in terms of having a strong website, a clean Google+ Local listing, reviews and citations.
Beyond this, the next few weeks will point out strategy changes, if any, for local business owners to be aware of. This is going to be quite a ride!
-
-
Hi David:
I am in the hospitality industry and am seeing it for hotel terms and some B&B terms.
I can see it for:
- "Monterey Bed and Breakfast"
- "Carmel Hotels"
- "Things to do in Denver"
- "Melbourne Beach Florida Hotel"
And more... hope this helps!
Katie
-
I can't get it to work for anything other than restaurant search terms at the moment. Can you confirm you've tried it and it worked for something non-food industry oriented? Also curious about what contributes to their numbered rating system and how to possibly optimize for that now.
Sorry to answer your questions with more questions!
-
FYI I just announced the carousel launched - it's official and rolling out now!
-
I've been posting about the new carousel a lot too, since it was 1st spotted in the wild and have many of the same questions you do.
Since I have not been lucky enough to sit on a test server that is displaying carousels yet, I have not had a chance to investigate. Have only seen other people's screen shots.
But I have a strong feeling this is launching soon, so when it does I can investigate more. At this point I'd only be guessing. But again GREAT questions that I hope will spark a good discussion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my image Alt Text showing up under my URL and title on the Google results page?
I just realized this happened 😞 I optimized this page over a week ago. I changed out the old image on the page, along with the Alt Text. Now I see this when I do a search for it. No Beuno. Can some one please tell me how I get rid of the alt text in the result. many many thanks in advance. http://thumannagency.com/business-insurance/contractors-insurance Contractors Liability, Work Comp Insurance in Dallas, Texas ... <cite class="_Rm">thumannagency.com/business-insurance/contractors-insurance</cite>Your page is not mobile-friendly.Dallas, Texas Contractors Insurance. Contractors Insurance Quote. General Contractor working on a roof in Texas. Thumann Agency specializes in providing ...
Image & Video Optimization | | MissThumann0 -
Business with Google + Business Page not showing with map
Hi I set up a Google + business Page for a client and we claimed their address (it shows in the Google Maps page fine. The page has been created for a while now but when you search for this business it does not show the map to the right? Any thoughts? BTW we have two locations and both have separate pages - thought this could be the issue but then when I added the business name + the location still not showing.
Image & Video Optimization | | AllieMc0 -
Google Places Images
Hi, i recently added a image to google places listing uploaded via the google places dashboard. It was uploaded about 3-4 weeks ago. The image is exactly 1024x1024 in size. I'm not sure whether google is not displaying it because its too big, or because it takes a while for google to start showing images for places listing. I was reading it can take up to 6 weeks. I don't want to have to wait 6 weeks, then find out the reason why the picture wasn't uploaded was because it was too big. Any suggestions on how i can find out which one is the case? Thanks, Matt
Image & Video Optimization | | Mattcarter080 -
Google+ Local Page Wrong Categories
The "new" Google+ Local page for one of my clients is not showing the correct Business Categories. Seems like it reverted to an old Category before we revised. I looked in my Google Places dashboard and the correct Categories are there. They do not have a Google+ Profile yet. Any suggestions? They also seem to have disappeared for those categories we used to rank in the top three in Google Places results.
Image & Video Optimization | | Reportcard0 -
Google Knowledge Graph - change bio image
I have a client who is a well known personality in a particular niche that I've done some general event and design work for, but he hasn't had interest in SEO or social help until this point. He is very displeased by the image that was chosen for his Google Knowledge Graph result when you search his name. The issue isn't due to a poor photo, but rather due to the site it links through to. Google has chosen to use a bio image for his Knowledge Graph result which links to an "anti-" site. This site is opposed to the organization he leads. If you click on the image, it sends you to an image result page backed by an article which is full of misinformation and overall negativity about this individual. The source is also listed under the image on the Knowledge Graph result, a source he doesn't believe deserves any publicity, especially in conjunction with his name. So, what best practices might you suggest should be employed to go about getting Google to choose a replacement image for his Knowledge Base bio? Optimize his own bio page and bio image on his website? Get an image on his Wikipedia page? Create a G+ page with the bio image? Integrate the rel author syntax into his articles pointing back to his bio page? He doesn't want this to become a public matter, so he's against posting the issue to Google's Help Boards or reporting it in a public fashion. I'm not sure what should be the best first steps and top priorities for him and am hoping the SEOmoz team is starting to see some trends with Knowledge Graph. Let me know your thoughts when you can. Thanks so much! iLqNW iLqNW.png
Image & Video Optimization | | windturbines2 -
Google Local Result - wrong decription
A client's description in their Google Places result is incorrect. It looks as though it may have been cached several months ago with incorrect data. Note: By description I am referring to the text that appears directly under the URL and directly above the "places page" link on a results page, not the local listing "description". Any suggestions as to how this can be fixed? All the information on their local page is correct. The website's meta-description is correct. The organic results listing has the correct description. Any tips would be awesome. Thanks,
Image & Video Optimization | | OptioPublishing
Jason0 -
How can I segment traffic in GA referred by my google places listing?
Apart from using a parameter in my url, how can i segment the traffic that comes from my google places listing from the google serp (not google maps). It'd be nice if you can specify a display url and destination url in places profiles like you can with adwords. cheers! marc
Image & Video Optimization | | lexnex0 -
Is it a bad idea to include a single keyword phrase at the end of the business name in Google Places?
I'm concerned about this for local SEO and citation purposes. It's not spammy and it flows well, and it sounds like a logical extension of our name, but I'm concerned that it will make it harder for Google to pick up our citations. Any thoughts?
Image & Video Optimization | | greghard0