Google Carousel - What Should We Now Be Doing Differently?
-
Google Carousel is rolling out for even more topics. How does it affect or change tracking in Google Analytics? For example, if I am in the Carousel and someone clicks my listing, then Google completes a search for my property… then the searcher clicks through to my site organically. Will I know that someone originally clicked the Carousel or will I have no idea and simply see a Google organic click? Should we be optimizing our Google+ Places listings differently? How does this change our own organic keyword targeting? In other words, if I am in the Carousel should I go after a different keyword organically? Does anyone know how many people are clicking into the Carousel vs. the organic listings or even pay per click below? Searchers behavior will be altered because of this change. What say you all?
Articles That Relate:
-
Hi Katie -
You are one of several people I've seen raise this very question about analytics. The answer is - we don't know yet how this will affect data. It's a really good question! Stay tuned and I am sure there will be an avalanche of posts about this all over the web over the next couple of months.
Right now, what seems clear to me is:
-
having a really good photo is critical in the carousel; some businesses are coming up with a Google Map instead of a photo and that certainly looks generic.
-
having your citations in good shape are really important, because once someone clicks on the image, everything below the carousel looks like some form of a citation to me
-
you still need to do everything you've already been doing in terms of having a strong website, a clean Google+ Local listing, reviews and citations.
Beyond this, the next few weeks will point out strategy changes, if any, for local business owners to be aware of. This is going to be quite a ride!
-
-
Hi David:
I am in the hospitality industry and am seeing it for hotel terms and some B&B terms.
I can see it for:
- "Monterey Bed and Breakfast"
- "Carmel Hotels"
- "Things to do in Denver"
- "Melbourne Beach Florida Hotel"
And more... hope this helps!
Katie
-
I can't get it to work for anything other than restaurant search terms at the moment. Can you confirm you've tried it and it worked for something non-food industry oriented? Also curious about what contributes to their numbered rating system and how to possibly optimize for that now.
Sorry to answer your questions with more questions!
-
FYI I just announced the carousel launched - it's official and rolling out now!
-
I've been posting about the new carousel a lot too, since it was 1st spotted in the wild and have many of the same questions you do.
Since I have not been lucky enough to sit on a test server that is displaying carousels yet, I have not had a chance to investigate. Have only seen other people's screen shots.
But I have a strong feeling this is launching soon, so when it does I can investigate more. At this point I'd only be guessing. But again GREAT questions that I hope will spark a good discussion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much can our page title, URL and alt-tag differ without negatively affecting SEO?
We are a bridal store selling wedding dresses and bridesmaids dresses. We are wanting to know how much our URL and page title can differ, whilst still optimising SEO. For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title? For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"? Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing? In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag? Thank you.
Image & Video Optimization | | CostumeD0 -
Google images not showing on SERP
Hi, I recently noticed that after a specific name search, Google images on the 'Web' SERP are no longer showing up. About a month ago, there were atleast 4-5 headshots of this particular person showing up whenever his name was searched. Now no images are showing, just the ten organic links and two links from adwords campaign we have going. The images are still optimized and some are even from editorial sites. Does anyone know what may have caused the images to disappear and what we can do to bring them back to the main SERP? (Not sure if it matters but we are in Canada) Thanks
Image & Video Optimization | | Lorne_Marr0 -
YouTube Hosting Now Preferred?
Now that Universal Search has disappeared is it preferable to host videos on YouTube? What would be the benefits of self hosting and using a service such as wistia?
Image & Video Optimization | | theLotter0 -
Optimizing 2 identical sites for different States
We have 2 websites that are about 99% similar in content, the only difference being the references to the State (CO and IN) and location information. Any recommendations on meta information or other ways to make sure we are not penalized for duplicate content? Thanks in advance!
Image & Video Optimization | | MeghanS0 -
Google places - We currently do not support the location
Hi My Google places listing has vanished from the local search results, and when clicking on the 'see your listing on Google' link from the Google Places dashboard I am getting the message We currently do not support the location What is causing this is it due to another listing with the same address? I have now deleted this extra listing which is now showing as suspended until I enter the pin which will remove it. But what other steps do I need to take to get the listing back on google places search results?
Image & Video Optimization | | ocelot0 -
Google Images in Normal Search
If you search for the term, "Crappie". Listed 4th is a row of images. These kinds of images always seem to grab my attention above the actual search results-- or at least they do for a moment. These images seem to be in order of google images rankings. I may try to take a swing at ranking for these images. Is there anything else I should know before I start? I can't seem to find any guidance on the topic. Thanks
Image & Video Optimization | | terran0 -
How quick do you see google places rankings update
We have submitted allot of citations over the last 60 days for a client. A very prominent business in their city. Pretty good SEO rankings considering we just started doing SEO a couple months ago. Over the last several weeks we have fixed all listings and removed duplicates. Site is optimized properly and etc.. After how many weeks should I see a change in places rankings? Right now they are not moving up at all.
Image & Video Optimization | | waqid0 -
Google Places - Category Question
Hi All. Just wanted to double check something with you folks. I've always been under the impression that you should complete the first category option in Places with a default category from Google's list of options, followed by 4 categories of your choice. However, does the 1st category need to be a default option or can it be any one of the 5? Also, do you think anything is gained in the rankings by adding a category of your own choice as the 1st category? There's nothing in the Quality guidelines that suggests the 1st category needs to be a default option, so I thought I'd throw this out there... http://www.google.com/support/places/bin/answer.py?answer=107528
Image & Video Optimization | | PerchDigital0