What Should You Do About Low-Quality Press Release Syndication Sites Linking to You?
-
Suppose a company did a press release and linked to you in it. The press release was republished on some high quality sites but also over 50 low quality press release syndication sites from all over the world. Suppose that they used a money keyword anchor text to link to you.
Would this be harmful to your site? What action would you take? Should we disavow these 50 links?
-
The fact of the matter is that no one fully knows the 250+ signals in the google algorithm or how the 500+ changes a year to the algo affects things. If the press release links are passing any link equity and you decide to disavow them, you're only hurting yourself. Any amount of positive link equity is better than purposely choosing to get nothing from it. If your site, your traffic, your rankings, and other metrics haven't been hurt by the press releases then why disavow them?
-
Why would disavowing them hurt? They aren't extremely spammy but all they do is republish press releases and have very low Page Authority/Domain Authority (usually 10 or less).
-
Links in press releases like that don't carry as much weight as they used to (allegedly). In some cases, sites will slap a nofollow on them anyway. Disavowing them could potentially hurt you more than leaving them alone. So unless those 50 sites are extremely spammy sites, I wouldn't worry. Have you seen any big hits to your traffic and/or rankings since the article was syndicated?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound link with low DA
There is a site linking to me from ukraine (don't know the site) ... and they have a low DA of **52. ** **Is this something I need to be thinking of removing? Thanks:) ** **( I have a low DA myself, but rank well for my keywords) **
Link Building | | MissThumann1 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
Low number of internal links
Hello everyone, we are strugling with low number of internal links on most of our pages. For exmaple page http://www.nejlevnejsi-knihy.cz/autor/jo-nesbo.html according to OpenSiteExplorer has only 1 internal link. I checked number of pages really linking to it and it is more than 50. All linking pages are listed in sitemap and exist more than 6 months. Thanks for your help! Kafka
Link Building | | KafkaCZ0 -
Is anybody else noticing a dramatic change to their 'links to your site' section in Google Webmaster Tools?
Hey,
Link Building | | ChrisHolgate
Over the last six months or so we've been going through our backlink profile and cleaning up links from poor quality sources. Week by week there have been small changes in our Google Webmaster Tools 'links to your site' section to reflect this. I logged on this morning however and there has been a dramatic shift in the information displayed. Pretty much every bad link has been removed from the list including sites I know for a fact are still linking to us as they didn't communicate at all to our removal requests. Additionally, rather than showing the top 1000 links to our site as it used to, WMT is only showing 73 linking domains. The remaining 73 domains are good natural links from high quality sources. I'm guessing Google are just in the middle of an update and that the remaining linking domains (including the bad ones) will reappear shortly. This isn’t a request for advice or help but I’m just curious as to whether anybody else is seeing anything similar?0 -
Links not showing up in Site Explorer?
Why aren't some backlinks showing up in Site Explorer? I have links to my home page (www.mortgagesbymark.com) from Trulia at http://www.trulia.com/blog/mortgagesbymark/ but they're not showing up in Site Explorer. Thanks for your help!
Link Building | | MortgagesByMark0 -
Site-wide/Blogroll Anchor Text Linking
I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten, What has been YOUR experience with this method?
Link Building | | TheGrid0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Anything to bear in mind when setting up a related 'family' of sites with linking between them?
We've spun out content from a single finance related news/analysis site (running for about 2 years) into several topic-specific sites on individual topics (markets, investment etc etc). They're all on the same server, use the same CMS (using a multisite setup), and share largely the same codebase, though obviously with customisations for the site names, and we've made sure each has a distinct identity. At the bottom of each page, we're linking to 'latest posts on the network', aggregating the 5 most recent posts from all the sites and displaying them in the footer. We've obviously made sure the actual content is completely unique on each site though. Just wondering if anyone has any tips about ensuring we don't dilute our SEO too much. and how to maximise our effectiveness?
Link Building | | topnotch180