What Should You Do About Low-Quality Press Release Syndication Sites Linking to You?
-
Suppose a company did a press release and linked to you in it. The press release was republished on some high quality sites but also over 50 low quality press release syndication sites from all over the world. Suppose that they used a money keyword anchor text to link to you.
Would this be harmful to your site? What action would you take? Should we disavow these 50 links?
-
The fact of the matter is that no one fully knows the 250+ signals in the google algorithm or how the 500+ changes a year to the algo affects things. If the press release links are passing any link equity and you decide to disavow them, you're only hurting yourself. Any amount of positive link equity is better than purposely choosing to get nothing from it. If your site, your traffic, your rankings, and other metrics haven't been hurt by the press releases then why disavow them?
-
Why would disavowing them hurt? They aren't extremely spammy but all they do is republish press releases and have very low Page Authority/Domain Authority (usually 10 or less).
-
Links in press releases like that don't carry as much weight as they used to (allegedly). In some cases, sites will slap a nofollow on them anyway. Disavowing them could potentially hurt you more than leaving them alone. So unless those 50 sites are extremely spammy sites, I wouldn't worry. Have you seen any big hits to your traffic and/or rankings since the article was syndicated?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow links can hurt site rankings ?
can irrelevant nofollow links hurt site rankings? our website is about selling perfumes ... https://janraber.com/
Link Building | | hiseo770 -
INBOUND LINKS FROM OTHER OWNED BRANDS HARMING MY MAIN SITE?
Hey, I work for a company that owns 5 brands, all pretty large sites with 10,000s of pages. We have one primary site, that has inbound links from all the other owned sites (4) resulting in 950k backlinks pointing to the domain. For context, the primary domain has 781 referring domains (with 4 of them being the other owned sites). My question was, will this excess of linking be harming the primary domain? Will the ration of backlinks to referring domains be seen as a negative quality indicator? Charlie
Link Building | | charliehowes10 -
Exchanging Follow/No-Follow Links with Parnter Site
Hi all, Wondering how Google would interpret the exchange of a no-follow link for a follow link between partner websites. I have a potential referral relationship with a business in my niche and we are hoping to cross-market. The goal would be for my link on his page to be a follow link, while the link to his business on my page would be a no-follow. Would my site get the benefit of a natural link in that scenario or would the two essentially 'cancel each other out' regardless of the follow/no-follow nature of the link? Thanks in advance for any help! -Rich
Link Building | | KingAir900 -
Great site wide link or maybe not?
A client has done come work with company who has added there widget / link back to there website, at first thought this is great, but it has been added on the template so is site wide - which poses the question could this cause problems? You will see the widget on the left hand side (The Accessible Planet) here: http://www.jwsltd.co.uk Thanks
Link Building | | scottwolves0 -
Attaining quality links from sites of a different language.
Working on a campaign for a Bed & Breakfast within non-english market. The possibilities of establishing quality links is very limited. However, as it is most of the time, there are plenty of english sites we can target. What is the latest news on achieving link presence on a site that does not match your own site's language? Given this campaign relates to travel; there shouldn't be an issue in achieving links on foreign sites, is there? Does the PR flow through just the same?
Link Building | | SpadaMan0 -
Formatting of Links in Direct Press Releases
I have been looking around but not found any great suggestions. If we send out a direct press release to a journalist, eg to their email address, what is the best format to send it in (eg word, pdf, rtf, html)? Also, if it was to be sent out as a pdf or word doc, is there a good way to put links in there to increase the chance of them putting a keyword link in the article if it was to be published on their site? Would a hyperlink in there be confusing or is that ok?
Link Building | | edwardlewis0 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?
So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL? I should also note that it appears that all the keywords to it are relevant to the sites content. Let me know your thoughts. Thanks
Link Building | | kateG12980