Do PPC clicks get attributed to "Organic" in Analytics?

[Webrevolve]

Hey guys,

This month I started running a PPC campaign for a client and have noticed that none of the click data is showing up in Analytics under "Paid".

However, under the "Organic" section, I've noticed that we're gaining a lot more clicks through to the site for some of our targeted keywords than we have been in previous months.

Is this just a coincidence or is the PPC click data being used under the Organic section of Analytics?

[LynnPatchett]

Hi Matthew,

Have the adwords and analytics accounts been properly linked? See here: https://support.google.com/analytics/answer/1033961?hl=en

It can be a bit of a pain I know!

Also worth checking out if there are any server side redirects that are stripping out the auto tag before it gets to the analytics code. Check out here how to test that scenario: http://analytics.blogspot.gr/2008/07/practitioner-post-adwords-auto-tagging.html

[Webrevolve]

Hey Lynn,

I've just checked and auto tagging is enabled in AdWords.

[LynnPatchett]

Yes I have seen them go under organic when the auto tagging is not enabled.

[Webrevolve]

So you'd say the PPC clicks have gone under Organic then?

[LynnPatchett]

Hi Matthew,

This is usually the result of automatic tracking not being enabled in adwords (my account -> preferences -> auto tagging). Switch on auto tagging and you should see the traffic under your paid tab in analytics.