How do big brands manage Instagram?
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I'm trying to find a guide or how to for using instagram for social media marketing. While there are many guides and articles out there talking about strategy I haven't found any that talk about the 'nuts and bolts' of how companies and brands use it. For instance, I manage social media for a $2B corporation, Instagram appears to only really work as a mobile app. My company's social media policies prohibit me from creating an official corporate account on my personal phone, and there do not appear to be any practical desktop or cloud based solutions to using Instagram. So how do big brands like Frito Lay and Starbucks manage these accounts on a day to day level?
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Company iPad or tablet device?
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