Video Marketing
-
Hello all:
What is the key to making high ranking videos?
Putting your domain name in the title with the keyword?
-
Thank you for your feedback..
-
Videos in Google organic search are essentially ranked in the same way as Pages - Google don't actually rank videos, but rather rank videos with pages on. Relevancy, inbound links and the quality of the pages are still the major factors which effect ranking.
On YouTube.com, ranking is determined primarily with user signals - do people watch through the videos to the end, does the video get a lot of views etc. Off-page factors such as embeds, views through embeds, links etc etc also count.
-
Go through the webinars and MozCon videos. The webinars are included in your subscription. I recommend watching this webinar: http://moz.com/webinars/video-updates-help-local-businesses
The MozCon videos are $300 AND well worth it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Testimonials Vs Text Testimonials
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
Image & Video Optimization | | Lana9401 -
Choosing a video hoster for a website
Hi guys, I would love to hear your opinion about which video hoster is recommendable for embedding videos on a website and why? So far, I can't decide between Youtube, Vimeo and Wistia. Youtube: + large community, snippets in Google - advertisements Vimeo: + appealing look - small audience Wistia: + easy to customize, statistics - no community, no snippets in Google Thanks in advance for any input! Benjamin
Image & Video Optimization | | ghostwriter0 -
Force youtube video to appear in search?
Hi, I haven't done much Youtube optimization yet, and now I have a Youtube project. I was wondering if one can "force" Google to display a video on an organic SERP that originally did not include any videos at all? Thanks for thoughts!
Image & Video Optimization | | Valdo22220 -
Can you get rich snippets for Youtube hosted videos?
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
Image & Video Optimization | | TMI.com1 -
Video SEO, should I do what Roger does?
As per http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I want to rank with a rich snippet and improve my domain's overall ranking. So I am going to ignore YouTube and use Vimeo Pro (using old embed code). I will also submit a video XML sitemap and implement schema markup. Gotcha. Now let's check this strategy with what SEOmoz is doing. Let's take 5 Steps to Facebook Advertising - Whiteboard Friday it was uploaded onto the SEOmoz blog on 29 March 2013. Then on 4 April 2013 it was uploaded onto YouTube. As at 7 April 2013 (PST) I am not seeing the latest SEOmoz Whiteboard Friday Evolution of the Local Algorithm - Whiteboard Friday posted on YouTube. SEOmoz blog has a person written transcription, YouTube has an automatic transcript. There is a link to the SEOmoz comments below the YouTube Video. Cricky! They've gone all YouTube. Stop the boat. Or should I? My assumption is that SEOmoz is big enough so that it is willing to risk losing a few links to their YouTube webpages. Indeed they delay posting the video on YouTube for a week after it has been posted on the SEOmoz blog. What's more it ensures that there is a very good transcript on their blog. Top that off with comments (and I assume video sitemap and schema) and it is happy it will gain more from the traffic generated from the YouTube community than the potential loss of links to its domain, forgoing potential domain authority increases and resulting traffic. So Roger, I'm a little boat not a SEOmoz battleship cruiser, should I do what you do and wait for a week before I put my videos on YouTube? Or avoid the dangerous currents of YouTube stealing my domain authority and ignore YouTube all together?
Image & Video Optimization | | BruceMcG0 -
Video and SEO
I am planning on placing some short how to videos on my site. My question is what is the best way to implement video. Youtube Vimeo Self Hosted Video How do I ensure that the video can be viewed by all devices if it is self hosted?
Image & Video Optimization | | bronxpad0 -
Best practice using Video to increase website pagerank?
Goal: Leverage videos to get links and traffic back to website not video hosting platform site (e.g. YouTube) to generate website leads **Issue: ** If we place a video on a website using video YouTube embed code and video sitemap for the crawlers to index our video DOES show up in search results BUT that link goes back to YouTube. Great for increasing views on YouTube but not increasing link popularity for client website. Question: What are recommendations / best practice for SEO (such as using another player like Viddler, etc.) that will get video results from search engines back to the website? We want to leverage videos to build links and generate leads to client site.
Image & Video Optimization | | jfeitlinger0 -
Video Optimization
Our videos are not appearing in Google video search. We use Brightcove for our videos and thety are in embedded in the site as flash and html 5. We are using meta data on the Brightcove videos We have added a video sitemap and submitted it to GWT - but after several months, our videos are still not showing up Any ideas how we can address this problem and better optimize our videos for the search engines? While we post some of our videos on Youtube, we use Brightcove when we embed and publish the videos on our site
Image & Video Optimization | | tim.mcgovern0