Locate your Competitors Traffic Sources -SEO related sources - vs. other sources.
-
Is there a tool out there that will help you locate your competitors traffic sources?
I would like to see how much of their traffic is coming from SEO related sources - vs. other sources.
I know compete will do this - but they are ungodly expensive.
Thanks!
-
Anybody else out there? I too have found these tools to be unreliable....
-
sorry missed the word "competitors"
-
Those are the tools I was thinking of, but it is hard to recommend them since they are typically wrong. Again just run them on your own website and look how skewed the results are.
-
Something tells me that his competition is not going to give him access to their Analytics.
But if they do - Alan is correct...
-
google analytics will tell you where each request has come from
-
www.ispionage.com gives away some data for free -- enter a domain and then it shows you a summary of how much they think that site is spending on PPC, what their ads are, who else is competing for those same keywords with PPC, then some SEO stuff like what words they rank for on each of the major engines, and who they think the domain's competitors are.
For traffic you could use www.compete.com (use 'site profile' tab), or maybe www.alexa.com to get a relative sense of how one site's traffic compares to anothers.
Then you can combine the two -- use compete.com's traffic along with ispionage's estimate of PPC spend and you can get a sense for how much of their traffic is purchased vs free.
http://www.spyfu.com if fun to play around with, too, to analyze your competitor's PPC.
-
Can anyone name some of these tools?
-
Short answer: No
Longer answer: There are quite a few 'tools' out there, but they just provide an estimate or guess. Some of them have free versions that give a few example domains that send traffic. I've never seen them actually show anything that matched my actual Analytics.
Ohter answer: Forget the competition and focus on your site. Destroy them in rankings and PPC.. No more worrying about the competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Indexed Page + Organic Traffic
Hey Moz Community, I've been seeing a steady decrease in search console of pages being indexed by Google for our eCommerce site. This is corresponding to lower impressions and traffic in general this year. We started with around a million pages being indexed in Nov of 2015 down to 18,000 pages this Nov. I realized that since we don't have around 3,000 or so products year round this is mostly likely a good thing. I've checked to make sure our main landing pages are being indexed which they are and our sitemap was updated several times this year, although we're in the process of updating it again to resubmit. I also checked our robots.txt and there's nothing out of the ordinary. In the last month we've recently gotten rid of some duplicate content issues caused by pagination by using canonical tags but that's all we've done to reduce the number of pages crawled. We have seen some soft 404's and some server errors coming up in our crawl error report that we've either fixed or are trying to fix. Not really sure where to start looking to find a solution to the problem or if it's even a huge issue, but the drop in traffic is also not great. The drop in traffic corresponded to lose in rankings as well so there could be correlation or none. Any ideas here?
Technical SEO | | znotes0 -
Drop in traffic, spike in indexed pages
Hi, We've noticed a drop in traffic compared to the previous month and the same period last year. We've also noticed a sharp spike in indexed pages (almost doubled) as reported by Search Console. The two seemed to be linked, as the drop in traffic is related to the spike in indexed pages. The only change we made to our site during this period is we reskinned out blog. One of these changes is that we've enable 'normal' (not ajax) pagination. Our blog has a lot of content on, and we have about 550 odd pages of posts. My question is, would this impact the number of pages indexed by Google, and if so could this negatively impact organic traffic? Many thanks, Jason
Technical SEO | | Clickmetrics0 -
Google Search Console Site Map Anomalies (HTTP vs HTTPS)
Hi I've just done my usual Monday morning review of clients Google Search Console (previously Webmaster Tools) dashboard and disturbed to see that for 1 client the Site Map section is reporting 95 pages submitted yet only 2 indexed (last time i looked last week it was reporting an expected level of indexed pages) here. It says the sitemap was submitted on the 10th March and processed yesterday. However in the 'Index Status' its showing a graph of growing indexed pages up to & including yesterday where they numbered 112 (so looks like all pages are indexed after all). Also the 'Crawl Stats' section is showing 186 pages crawled on the 26th. Then its listing sub site-maps all of which are non HTTPS (http) which seems very strange since the site is HTTPS and has been for a few months now and the main sitemap index url is an HTTPS: https://www.domain.com/sitemap_index.xml The sub sitemaps are:http://www.domain.com/marketing-sitemap.xmlhttp://www.domain.com/page-sitemap.xmlhttp://www.domain.com/post-sitemap.xmlThere are no 'Sitemap Errors' reported but there are 'Index Error' warnings for the above post-sitemap, copied below:_"When we tested a sample of the URLs from your Sitemap, we found that some of the URLs were unreachable. Please check your webserver for possible misconfiguration, as these errors may be caused by a server error (such as a 5xx error) or a network error between Googlebot and your server. All reachable URLs will still be submitted." _
Technical SEO | | Dan-Lawrence
Also for the below site map URL's: "Some URLs listed in this Sitemap have a high response time. This may indicate a problem with your server or with the content of the page" for:http://domain.com/en/post-sitemap.xmlANDhttps://www.domain.com/page-sitemap.xmlAND https://www.domain.com/post-sitemap.xmlI take it from all the above that the HTTPS sitemap is mainly fine and despite the reported 0 pages indexed in GSC sitemap section that they are in fact indexed as per the main 'Index Status' graph and that somehow some HTTP sitemap elements have been accidentally attached to the main HTTPS sitemap and the are causing these problems.What's best way forward to clean up this mess ? Resubmitting the HTTPS site map sounds like right option but seeing as the master url indexed is an https url cant see it making any difference until the http aspects are deleted/removed but how do you do that or even check that's what's needed ? Or should Google just sort this out eventually ? I see the graph in 'Crawl > Sitemaps > WebPages' is showing a consistent blue line of submitted pages but the red line of indexed pages drops to 0 for 3 - 5 days every 5 days or so. So fully indexed pages being reported for 5 day stretches then zero for a few days then indexed for another 5 days and so on ! ? Many ThanksDan0 -
Traffic Drop in 1 month!
Hi guys, ok, i'm at the end of my line with this one, my site www.golfclothingdirect.co.uk has taken a pounding since 4th April and i'm blowed if i can find a real reason for it. Traffic has been increasing slowly in line with budget, sales were picking up, and coming into season should have been better - 24th & 25th robot had an access issue - host contacted and said there had been a site issue, but resolved and now all A OK. Sales are terrible and traffic is grinding. All comments greatly taken on board! Thanks Mark
Technical SEO | | UrbanMark0 -
Does server location affect rankings?
Hey guys, I'm just wondering whether you can help me out here. We're considering moving our servers to a new country but are a little hesitant to what - if any - SEO impact it would have on our clients' sites. For instance, if all of our clients are UK-based but their server isn't, would that affect their rank in Google UK? Or is it simply just a case of whether moving a server would affect the site speed or not?
Technical SEO | | Webrevolve0 -
Is it a good idea to use the rel canonical tag to refer to the original source?
Sometimes we place our blog post also on a external site. In this case this post is duplicated. Via the post we link to the original source but is it also possible to use the rel canonical tag on the external site? For example: The original blogpost is published on http://www.original.com/post The same blogpost is published on http:///www.duplicate.com/post. In this case is it wise to put a rel canonical on http://www.duplicate.com/post like this: ? What do you think? Thanks for help! Robert
Technical SEO | | Searchresult0 -
Server Vs Authority
Deciding on whether to go for a Sub directory or CC tld structure. So the tradeoff would be one server location (which can affect local rankings if the server is outside the country) VS a better passing of link authority. What factor is more important?
Technical SEO | | Tourman0 -
Backlinks to home page vs internal page
Hello, What is the point of getting a large amount of backlinks to internal pages of an ecommerce site? Although it would be great to make your articles (for example) strong, isn't it more important to build up the strength of the home page. All of My SEO has had a long term goal of strengthening the home page, with just enough backlinks to internal pages to have balance, which is happening naturally. The home page of our main site is what comes up on tons of our keyword searches since it is so strong. Please let me know why so much effort is put into getting backlinks to internal pages. Thank you,
Technical SEO | | BobGW0
