How can I filter peoples names out in an Adwords campaign?
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for example I get all these searches like "dan stoffer painter spokane"
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The other answers are great - Just wanted to add that you may not want to negative them but separate them into a different ad-group and track the results - it could be if those people are competitors and you may get their business
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You can add negative keywords to your campaign. If you are aware of the names to remove add them straight in, otherwise it might have to be a bit of research and monitoring the keywords used to trigger the ads to work out what to add as negative keywords.
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Hi Scott,
You'll be wanting to look into using Negative Keywords in your PPC campaign. If there are a handful of names that come up, you can exclude those names. You could perhaps get a list of common first names and exclude those.
You may want to adjust match types in your campaign so you're not paying for broad match and getting off-base inquiries.
Adjusting the ad title to make it clear that you do house painting (if that's what you do) and not portrait painting may reduce clicks for people looking for the wrong type of painting.
You can consider adding all kinds of portrait and mural painting terms as negative keywords to help make your ad show to just the right types of people searching for painting. It may also give you some ideas, and a some lists of keywords that may help you.
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