Since when did Google get case sensitive?
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We are currently ranked #2 locally (NJ) for "IT support", and #27 for "it support". This is a fairly recent development - like today. I know "it" is a stop word, but I have never seen this before. The funny thing is that this is the only "IT" search where this happens. Most of my keywords contain "IT".
What's up with this?
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Wow, good to know. I assume Incognito browsing with chrome is the same deal?
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No, definitely not. Either clear your cache CONSTANTLY or do as I said and de-personalize your results. Can't stress this enough. Cookies track your tendencies and skew your SERPs.
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I use Firefox for research, and I make sure that I am logged out of google. Is that enough?
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Nope. It doesn't do this at all. Might I suggest you run your searches over again and be sure to de-personalize your results.
Hint: add the code &pws=0 to the end of your Google Search URL string.
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