Hit by Penguin 2.0
-
Hi,
The site I'm working on seems to have been suffered from the Penguin 2.0 algorithmic update. It used to rank at position 1 for its top traffic term (which is very competitive) but now ranks at position 12. The traffic seems to have dropped since 22<sup>nd</sup> May 2013 when the update rolled out.
There aren't any dodgy backlinks to the site. The only two things that changed just a month before Penguin 2.0 were –
- The meta title, description and H1 of the site’s homage changed
- The site received about 30,000+ backlinks from its parent site which sits on a different domain. These links were as a result of the site being included as part of the parent site’s main navigation which appears site wide. The parent site is a reputed and authority site. So I don’t understand why Google would penalise the site for acquiring links from its parent site (even though they are site wide links). Also, the links acquired from parent's site were not just homepage links but also links to some of its other deeper pages.
Can somebody please suggest if they've had any similar experience and suffered the Penguin 2.0’s wrath?
Any suggestions or solutions, most welcome. Should I be thinking of nofollowing those links? Should I submit a reconsideration request to Google?
Many Thanks
Pri
-
Google has not sent you anything right?
If not please have the site looked at before making changes
http://www.virante.org/seo-tools/link-depth-analysis
http://www.virante.org/seo-tools/duplicate-content
Look the best you can using
http://www.virante.org/seo-tools
Many of these tools have advanced versions that are accessible with a coupon code only. If this feature is available, you will be prompted for the code before you run the tool.
On Site Optimization Tools
Duplicate Content Tool
The most comprehensive web-based duplicate content tool available online. This tool checks 7 different common causes and effects of duplicate content to diagnose any current or potential duplicate content penalties.WWW vs Non WWW Tool
Determine whether you should use the www. or non www version of your domain as the canonical version based on your external link profile.LDA Content Optimizer
This tool determines your onTopic score for a particular URL and keyword. The tool then spiders your page and top ranking pages for that keyword to determine colocated terms that you have not included in your page. The tool then re-checks your LDA score if you were to include those keywords on your page to determine the potential increase in relevancy.Second Page Poaching API
A free API for taking advantage of Virante's Second Page Poaching technique to lift long-tail terms from Page 2 to Page 1.Duplicate Content Checker by Title Tool
Diagnosis non-standard duplicate content issues by brute-force checking of search engine results based on identical title tags.Theme Keyword Finder Tool
A different approach for creating more thematic content, this tool diggs through your competitor's websites to determine common words and phrases they use throughout their text. Use those words to make your content match the themes of your industry more closely.Density of Keyword Tool
Unlike other live keyword density tools, this performs "phrase density" measurements, so two, three and four word combinations are compared not against the regular word count, but against all other two, three, and four word combinations. This gives you a more accurate measurement of density.Off Site Optimization Tools
PageRank Recovery Tool
Many sites lose a lot of potential PageRank because sites link to incorrect URLs. This tool helps you find them and automatically generate the 301 redirects you need to recover that PageRank.Link Atrophy Diagnostic Tool
Identify the rate of top link atrophy on your site. If your top links are being removed at a high pace, you won't see positive rankings. Powered by SEOMoz Labs.Competitive Analysis Tool
SEO is a competition. You have to be more popular and more relevant than your competitors to succeed. Just type in your keyword and the page you want to rank so you can compare yourself to your top competitors.Link Proximity Analysis
Compare a website's link graph to Wikipedia's based on the proximity of their backlinks to other backlinks on the linking page.Link Depth Analysis
Compare a website's link graph to Wikipedia's based on the average hierarchical depth of the backlink source URLs.Multiple Links Analysis
Compare a website's link graph to Wikipedia's based on the number of other links to the same domain on the backlink source pages.Link Hub Finder
Get links from the same sources as your competitors. Find niche linking sites that provide valuable thematic links.Banned Sites Tool
Utilizing the brand new linkfromdomain: command in MSN, this tool finds the top 100 outbound links on your site and determines whether or not those sites are banned. If they are, it gives you the link to MSN where you can find exactly what pages on your site link to the banned domain! -
Hi, I would not go as far as to make a request to Google for reconsideration simply because you don't know if you have no way of knowing if you have been affected by a manual penalty or not.
Sign up for Google Webmaster tools if you haven't already. And then make sure that they do and index of your entire site. I believe they would then send you the penalty immediately if they had assessed one to your website.
You're linking through two domains are you doing it for any other reason aside from the links?
If yes there is I'm doing this for any other reason other than to help and users then unfortunately Google will frown on the actions I do not know how relevant the first site is to the second site. So I would not be able to tell you if it is maybe because the second site is not relevant in all the first site which could be completely spam free
I would check the relevancy of the back links from the parents like to the new site and make sure that there are 100% relevant and at least helpful to that website that will tell you if you have an issue or not.
-
Thanks Gerd. Yes, that's what I feel as well but the timing of traffic drop coincides with the Penguin rollout.
Unfortunately, we didn't have Google Webmasters set up for that site so have missed out on important notifications from Google.
I'm thinking whether sending a reconsideration request to them is going to do any good or not.
-
Thanks Thomas for taking your time in responding to this. The parent domain hasn't seen any changes and as I mentioned earlier, the parent site is an authority site and a reputed domain so I don't see the links from that domain as spammy. So not sure if I should be removing those links as they are there for convenience of our customer so we shouldn't really have to remove them just because the linking is between two separate domains. I take your point of contacting Google for reconsideration though.
-
If none of the back links are dodgy and if you say. Or bad. I would strongly suggest that you explained to Google how you got 30,000 links in one day. I'm sure that could trigger a response like this. Remember they are not always 100% correct every time
It is definitely worth going through those 30,000 back links and making sure that the anchor text is the way it should be along with the ratio of good to bad links
Changing your age one tag I do not believe would create this type of trouble for you. I do suggest paying for a month of
Their current deal and please don't think I'm trying to promote this company over any other it's the only Moz approved company that I have actually personally had luck with this well however I know this is a good price.
analyze incoming links from 3 sources
8,500,000+ known webmaster emails
Daily campaign tracking
Upload a custom list of links for FREE
NO MONTHLY FEES... A one-time cost
Email templates tested to get results
The most powerful link removal toolOnly
$499$249 per website!http://www.removeem.com/video-tutorial.php
888-906-2058 that way you will actually know exactly what you're getting.
The $249 seems to be what I remember as you can see I said under $300. However maybe their prices have gone up I do not know. This seems like a pretty good deal and I would at least give them a call
Or calling them up and actually asking them to do a quick evaluation on your website. Believe it or not they're actually extremely helpful with that. And the price of the tool if you use it is under 300 a month. I know that's not dirt cheap however this will give you a lot very good information in my opinion on what is and what is not a good link in Google eyes.
If you can do it evaluation with that tool and with 30,000 links it will separate the good from the bad for you very quickly as opposed to using open site Explorer and having to go one by one.
"The site received about 30,000+ backlinks from its parent site which sits on a different domain. These links were as a result of the site being included as part of the parent site’s main navigation which appears site wide. The parent site is a reputed and authority site. So I don’t understand why Google would penalise the site for acquiring links from its parent site (even though they are site wide links). Also, the links acquired from parent's site were not just homepage links but also links to some of its other deeper pages."
-
I don't believe that the parent backlinks have caused a drop in ranking. My first port of call would be to check Google Webmaster toolkit to ensure that you do not have any errors as part of the crawling or indexing.
I would also check keywords via SEOMoz and would then analyse who (and possibly why) took over the top ranking spots. The nofollow will not help you and the backlink removal also not (unless you have received backlinks of non-reputable sources).
-
PS
Hi Pri,
I am sorry I did not get any opportunity to paste everything I had written into this. Can you tell me first have you received the penalty for the parent domain as well as your current domain?
We are talking about two domains correct just wanted to be sure sorry for all the questions
If you know follow links it is effective in certain circumstances and others it is completely ineffective. For instance if you started a new domain and wanted to 301 redirect with a no follow or 302 redirect this would not help you.
If you have the ability to know all of these links I would strongly recommend deleting them instead of no following them Google is going to look at it and essentially assess all the issues and unfortunately they are not very forgiving with these things. Unless it looks like you put in a lot of hard work and trying to terminate the links that they had asked you to get rid of it will be very hard to get the penalty removed.
I have done for these so far and I can tell you in all honesty I don't envy your position. It is truly a long work and Google want you to show the work almost like in math class if you could figure it out you're head that got you in trouble because "you didn't show your work" by putting it down on paper.
-
Hi Pri,
First off let me say I'm sorry to hear that you're having to deal with this.
There is a tool called http://www.removeem.com
This is made by a company that is endorsed by Moz called http://www.virante.org
So I know it's a quality company. I have had some success myself and helping clients remove links prior to asking Google to disavow the ones that cannot you removed at all. With this tool.
I hope this will help shed some light on the issue. In addition this has a full-service option as well as a do-it-yourself option. My opinion would be to lean towards the full-service option where you have www.virante.org essentially helping you.
Other fantastic firms for this http://distilled.net , http://www.portent.com , http://www.seerinteractive.com & http://Internetmarketingninjas.com
I know this is never a fun thing to do and it is not inexpensive to do it the right way nor is it anything you can do overnight. However I do strongly recommend using a firm that knows what they're doing when you do this. Because Google is so finicky about who they actually release from their penalties.
Please let me know if I can be of any more help to you. I am sorry that you're going through this.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid links from directory listing and business listing sites are good or bad according to Penguin 2.1 update?
Hi Friends, Recently on October 4<sup>th</sup>, 2013, a new spam filtering algorithm got live named Penguin 21. / Penguin 5. The update goes after sites that may have purchased paid links. I would like to know is it safe, if we submit website details with links in paid directories, eg: https://ecom.yahoo.com/dir/submit/intro/ (yahoo directory) and quality business listing sites provided the categories are related to our website. Our competitor sites having the backlinks from those kind of directories and they are performing (ranking) well in major search engines. May I know how Google treat these kinds of links according to this recent algorithm update?
Industry News | | zco_seo0 -
How do you measure impacts of Google Updates Like Penguin 4?
Having a conversation with a fellow SEO via twitter and we were discussing measuring algorithm updates. In the aftermath of Google Penguin 4 how do you determine the effects it has on your site/sites and your respective verticals?
Industry News | | Thos0030 -
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
Penguin 2.0 Update - Just Hit - Google Messes up again, can anyone on SEOMOZ please tell me why or how some of these websites are ranking?
I am getting a bit tired now writing all of this so please excuse grammar and spelling mistakes, I wanted to post this up quickly tonight so I could possibly get some feedback by morning. So I feel I figured out some of the new update that just hit and I am sure the update will continue to keep coming and rankings will most likely change for a while, but I do have a few questions in the mean time if they stay. Please look below, why would some of those sites be ranking? Some sites utilize no onpage SEO, some no backlinks, one of the sites is a single page site and every page is a broken link even the contact us page and it's rank 1..... I am not 100% sure that Google got this one right. I see many instances below where other sites are much higher quality and have more authority. It's as if Google took terrible sites and said here is a site for you, now deal with it and I hope it works out at the top. I do see several sites that belong on the first page, but I see others that are very questionable. This is how the following is written below. Before the url is the anchor text density % for the site. This indicates the percentage of the amount of times the anchor text was backlined versus other anchor texts they used. Issues with the sites. Most of these sites don't utilize onpage SEO and it's clearly not a factor for onpage density purposes, there is a site with 37% keyword density on it. Some sites even have broken links. Please note: I already know that there is a lot of data that is analyzed to determine rankings more than this, but PA/DA is suppose to be a major factor according to everyone that believes in SEOMOZ.org. So I am taking in account for many of those factors being calculated due to this. These are just some random keywords I picked, because I know you need to analyze other SEO firms after and update to figure out what lasted and what didn't. All of my sites lasted due to ethical tactics, but I had some rankings move down and others go up, very odd. Keyword Analyzed: CHEAP SEO Not Knowng http://searchengineland.com/the-hidden-cost-of-cheap-seo-social-labor-131585 92-DA 75-PA - A lot of content 4715 words on the page including comments. not known http://www.searchenginejournal.com/why-theres-no-such-thing-as-cheap-seo-or-link-building/45932/ 87DA 63 PA Words on page 3673 Not known www.cheap-seo-solutions.com 26 DA -- 38 PA 1112 words on page 9.52% www.cheapseocompany.com 34 DA ---- 41 PA 10 + anchor texts but 623 words on page 10.26% seocheap.net 35 DA --- 45 PA 10 + anchor text 855 words on the page I am not 100% sure why this is ranking lol, the services page isn't even working it errors out. The onpage SEO is sloppy and the writing looks forced. Why is this even ranking? The site also looks low quality. The density is higher than SEOMOZ even and it has less words. In this case DA + words carried this site up, not the anchor ratio being low. 6.17% http://www.cheapseo-services.com cheap seo Page Authority DA 28 -- PA 38 276 Words No onpage, 35 duplicate pages, free template, etc.. etc.. 10% www.seomoz.org/blog/how-to-do-seo-cheap DA 94 --- PA 56 only 5 anchor texts used on this page. 8651 Words I am willing to bet if you diversified this with about 5 more anchor texts this could be number 1 easy. This only has 5 total diverse anchor text backlinks for this page. Keyword Analyzed: Affordable SEO Services Rank 1 47% www.affordableseoservicesx.com/ 24DA PA36 New site It still has broken links all over the page The Contact us page doesn't even work lol. Great going Google on ranking such a high quality 1 page website. 471 words How is this site ranking? How could Google even rank this site? Rank 2 The Term isn't mentioned at all accept in title and header not known mbseoservice.com/ da 20 pa 32 PR 0 Just has affordable seo services in title anchor Possible New Site 627 words Rank 4 12.77% affordableseoservices.net 22 DA 35 DA - Proof Exact match domains still work great with high diversity rates, low word amounts, bad DA, etc..... 348 words Rank 5 4.24% www.howardsemgroup.com DA 39 PA 49 893 words. Rank 6 2.49% www.i4.net/ 59 DA and 66 PA 588 words Rank 7 4.71% www.bluefrogseosolutions.com/ DA 31 PA 42 527 Words This site looks like it was created in 1998 and never updated. Low quality site IMO Rank 8 Not Known www.mainstreethost.com/ 76 DA 81 PA possible co occurrence added in with main domain name /url 281 Words not 1 exact anchor text match Rank 10 2.7% bestcheapseoservices.com/ 18 DA 29PA This is just a blog site, come on Google... 4379 Words
Industry News | | MarketingOfAmerica0 -
Is big Penguin update on its way
Just wondering, whether these updates have got anything to do with the next and the biggest Penguin update - Penguin refreshes and the launch of Disavow Option seems to be a bit correlated. It appears that Google might be testing its algo and the Disavow Link is launched so that website owners who might feel frustrated that their websites are wrongly affected can use this tool to exonerate from the penalty. Any thought?
Industry News | | Debdulal0 -
Anyone drawn a Google Penguin?
Just a bit of light relief in the world of SEO. Hey SEO people are funny and can laugh as well 🙂 Our SEO team has had a go at drawing some penguins and the results are funny to us as they are so childlike. Anyone else fancy adding their drawing to the flicker group. This is just a bit of fun for us all! http://www.flickr.com/groups/googlepenguincartoons/
Industry News | | highwayfive1 -
My site was hit by the Penguin Update, Now What?
My site is very young, having only been up for about a month and a half. Despite being nascent we were seeing a ton of organic traffic. Enter Google Penguin update.... Traffic is down 40% or so over the past week. So, assuming the damage has been done, the question is, what do we do next to start moving back towards where we were? If we're doing everything everything right do we just chalk it up to the fact that our site is very new and stay the course on original content and link building? I know you can submit your site for reconsideration which is something that we are going to do this week, but I wonder what else we can do to start edging back to where we were pre-penguin update. Maybe this would be a good Whiteboard Friday topic.
Industry News | | knowyourbank0 -
When will Rand put out "Art of SEO 2nd Edition"? (ANSWER: IN ABOUT 2 WEEKS)
First edition was printed in the end of 2009. Great Book. Needs updating of course. I would buy the next edition if it was updated in an awesome way that I know Rand and the others would do.
Industry News | | stubby0