In Need of Excel Formula to Manage Export from Adwords Keyword Tool

[G2W]

Hi All,

I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool?

Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches.

Any suggested ideas or methods are very welcome. Thanks!

[JoomGeek]

Yes actually it could be amzing, some calcuation we could do to ad coef to our searches numbers, competition and suggested bid to prioritize our keywords !

[BlueprintMarketing]

Hi Mark,

Thank you for that I use distilled University for myself and my staff and I found it to be extremely valuable tool. I think that distilled has some of the best knowledge out there and the back of their partnered with Moz makes them even better

You can always find distilled University at  http://www.distilled.net/U

Thanks again sincerely,

Thomas

[G2W]

Like a charm, Mark. Thanks!

[Mark_Ginsberg]

In Excel, you create the formula once in the first row, and then double click on the bottom right corner of the cell and it should populate the rest of the data in that column with that formula. It's called the fill handle - double click it and it will fill the whole column.

See here - http://office.microsoft.com/en-001/excel-help/fill-data-automatically-in-worksheet-cells-HP001216366.aspx

[G2W]

Haha, I actually just realized that I will only have to punch the formula in on a row by row basis once; after that I can simply arrange the table columns in the same way and copy the KEI column with the formulas into the new doc.

Might be a little time consuming the first time, and you probably wouldn't want to do it for a spreadsheet containing more than a couple hundred keywords, but not bad overall.

[G2W]

I did find something that seems to work pretty well. the formula is _=(B2^2)/C2 _where column one is keyword, column two is local monthly searches, and column three is competition. The KEI formula goes in column four.

This is all well and good, but it takes quite a bit of time to adjust this formula row by row; any ideas on how to simply apply this to the entire table?

[Mark_Ginsberg]

I created a pivot table for you based on a kw export I did from adwords - you could play around with it a bit more, but basically, it groups the terms into groups of competition, and then sorts keywords by highest local US volume. This sounds like what you were looking for - hopefully it helps. Here is a link to the Google doc in Drive - good luck and let me know if you need help replicating it.

Thomas's recommendation of the Distilled Excel for SEO guide is spot on - I love that tool.

Mark

[BlueprintMarketing]

PS I found that www.wordtracker.com which is a great software has a lot of information on this. I don't want to make you keep clicking on links however I think this is a great place to start if you haven't found what you're looking for.

http://www.wordtracker.com/academy/keyword-research-kei

KEI - Keyword Effectiveness Index (either tool):

KEI is one of the quickest ways to find keywords with good potential - that is, those keywords which are likely to help your site attract more traffic.

It's a banded metric, so you'll never see a KEI of more than 100. That doesn't mean that we can go back to the old method of thinking that a KEI of X or Y is good, or that a KEI of Z is bad - it's still important to look at the numbers as relative values inside a niche - what might be a good KEI for one niche may prove not to be so useful inside another niche - so do look at the relationships between the figures in this column rather than just relying on pure numbers.

So how do we use KEI? Simple! There are two ways that we can find helpful figures - we're looking for a high KEI as these are the keywords that show potential. The first thing to do is to sort the column by KEI just by clicking the column header. We can see the highest ones at the top of the list instantly, so look for the keywords that are relevant to your business.

The second way you can narrow down your list according to KEI (if you're familiar with the market you're targeting and have a rough idea around search behaviour in that niche) is to use the filters on the right to exclude keywords with a KEI below a certain figure - you'll probably get more of a feel of what to exclude the more you work with a niche.

[BlueprintMarketing]

http://www.searchenginejournal.com/8-ways-excel-can-help-in-search-marketing-seo-ppc/23230/

http://keiseo.com

http://www.1stsearchranking.net/keywords.htm

http://muratos.hubpages.com/hub/What-is-KEI-and-How-to-use-it-for-SEO

http://www.seo-artworks.com/university/GoogleKEI.htm

If I may add for tracking keywords my personal favorite is using scribecontent.com by copy blogger it's a great tool.

I hope this helps,

Thomas

[BlueprintMarketing]

Happy to help out. There is another tool entirely called screaming frog spider SEO

http://www.screamingfrog.co.uk/seo-spider/

Seer interactive has the best guide to do anything with it SFSS

http://www.seerinteractive.com/blog/screaming-frog-guide

primarily going to create excel style sheets for you. The only issue with the tool is that it is free up to only 500 pages.

However http://www.distilled.net/U is by far the best I believe if you want to truly know everything about technical search engine optimization

Glad I could be of help sincerely,

Thomas

[G2W]

I suppose another way to phrase this is that I am looking for an Excel formula to help me determine KEI, or Keyword Effectiveness Index, with greater accuracy.

[Mark_Ginsberg]

You could try this create a pivot table organized by competition score, group the competition numbers into groups - ten groups separated by .1 - then within those groups place the keywords, and sort the keywords by largest to smallest search volume. If I get a chance to play around with it, I'll try to create something for you in Excel.

[G2W]

Thanks, Thomas. I'll check it out.

[G2W]

"So do you think there is a relationship between search volume and competition/value of a keyword?"

Well, yeah. Specifically, what I'm looking for is a formula that will organize my export results with simultaneous lowest possible competition score per highest possible local monthly search. I want to find the happy medium between the two to assign some sort of cumulative score, and then arrange according to that.

It probably sounds like I'm looking for a silver bullet...I just have a lot of data to sift through.

[BlueprintMarketing]

If you're looking for a great reference using Excel or any type of search engine optimization I strongly suggest using the www.distilled.net/U you can find some information here on using Excel for search engine optimization.

http://www.distilled.net/excel-for-seo/

I hope this is of help to you sincerely,

Thomas

[Mark_Ginsberg]

I'm a bit confused by your question, because aren't the two different metrics. Search volume just shows the amount of searches (albeit rounded off) for a query. Competition & Approximate CPC shows value of a keyword to advertisers - a term may have very few searches a month but a high CPC due to its value for advertisers - exact match of personal injury lawyer in miami may be low, but competition and approximate CPC may be very high due to the value of these leads for lawyers in the personal injury space.

So do you think there is a relationship between search volume and competition/value of a keyword?