In Need of Excel Formula to Manage Export from Adwords Keyword Tool
-
Hi All,
I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool?
Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches.
Any suggested ideas or methods are very welcome. Thanks!
-
Yes actually it could be amzing, some calcuation we could do to ad coef to our searches numbers, competition and suggested bid to prioritize our keywords !
-
Hi Mark,
Thank you for that I use distilled University for myself and my staff and I found it to be extremely valuable tool. I think that distilled has some of the best knowledge out there and the back of their partnered with Moz makes them even better
You can always find distilled University at http://www.distilled.net/U
Thanks again sincerely,
Thomas
-
Like a charm, Mark. Thanks!
-
In Excel, you create the formula once in the first row, and then double click on the bottom right corner of the cell and it should populate the rest of the data in that column with that formula. It's called the fill handle - double click it and it will fill the whole column.
-
Haha, I actually just realized that I will only have to punch the formula in on a row by row basis once; after that I can simply arrange the table columns in the same way and copy the KEI column with the formulas into the new doc.
Might be a little time consuming the first time, and you probably wouldn't want to do it for a spreadsheet containing more than a couple hundred keywords, but not bad overall.
-
I did find something that seems to work pretty well. the formula is _=(B2^2)/C2 _where column one is keyword, column two is local monthly searches, and column three is competition. The KEI formula goes in column four.
This is all well and good, but it takes quite a bit of time to adjust this formula row by row; any ideas on how to simply apply this to the entire table?
-
I created a pivot table for you based on a kw export I did from adwords - you could play around with it a bit more, but basically, it groups the terms into groups of competition, and then sorts keywords by highest local US volume. This sounds like what you were looking for - hopefully it helps. Here is a link to the Google doc in Drive - good luck and let me know if you need help replicating it.
Thomas's recommendation of the Distilled Excel for SEO guide is spot on - I love that tool.
Mark
-
PS I found that www.wordtracker.com which is a great software has a lot of information on this. I don't want to make you keep clicking on links however I think this is a great place to start if you haven't found what you're looking for.
http://www.wordtracker.com/academy/keyword-research-kei
KEI - Keyword Effectiveness Index (either tool):
KEI is one of the quickest ways to find keywords with good potential - that is, those keywords which are likely to help your site attract more traffic.
It's a banded metric, so you'll never see a KEI of more than 100. That doesn't mean that we can go back to the old method of thinking that a KEI of X or Y is good, or that a KEI of Z is bad - it's still important to look at the numbers as relative values inside a niche - what might be a good KEI for one niche may prove not to be so useful inside another niche - so do look at the relationships between the figures in this column rather than just relying on pure numbers.
So how do we use KEI? Simple! There are two ways that we can find helpful figures - we're looking for a high KEI as these are the keywords that show potential. The first thing to do is to sort the column by KEI just by clicking the column header. We can see the highest ones at the top of the list instantly, so look for the keywords that are relevant to your business.
The second way you can narrow down your list according to KEI (if you're familiar with the market you're targeting and have a rough idea around search behaviour in that niche) is to use the filters on the right to exclude keywords with a KEI below a certain figure - you'll probably get more of a feel of what to exclude the more you work with a niche.
-
http://www.searchenginejournal.com/8-ways-excel-can-help-in-search-marketing-seo-ppc/23230/
http://www.1stsearchranking.net/keywords.htm
http://muratos.hubpages.com/hub/What-is-KEI-and-How-to-use-it-for-SEO
http://www.seo-artworks.com/university/GoogleKEI.htm
If I may add for tracking keywords my personal favorite is using scribecontent.com by copy blogger it's a great tool.
I hope this helps,
Thomas
-
Happy to help out. There is another tool entirely called screaming frog spider SEO
http://www.screamingfrog.co.uk/seo-spider/
Seer interactive has the best guide to do anything with it SFSS
http://www.seerinteractive.com/blog/screaming-frog-guide
primarily going to create excel style sheets for you. The only issue with the tool is that it is free up to only 500 pages.
However http://www.distilled.net/U is by far the best I believe if you want to truly know everything about technical search engine optimization
Glad I could be of help sincerely,
Thomas
-
I suppose another way to phrase this is that I am looking for an Excel formula to help me determine KEI, or Keyword Effectiveness Index, with greater accuracy.
-
You could try this create a pivot table organized by competition score, group the competition numbers into groups - ten groups separated by .1 - then within those groups place the keywords, and sort the keywords by largest to smallest search volume. If I get a chance to play around with it, I'll try to create something for you in Excel.
-
Thanks, Thomas. I'll check it out.
-
"So do you think there is a relationship between search volume and competition/value of a keyword?"
Well, yeah. Specifically, what I'm looking for is a formula that will organize my export results with simultaneous lowest possible competition score per highest possible local monthly search. I want to find the happy medium between the two to assign some sort of cumulative score, and then arrange according to that.
It probably sounds like I'm looking for a silver bullet...I just have a lot of data to sift through.
-
If you're looking for a great reference using Excel or any type of search engine optimization I strongly suggest using the www.distilled.net/U you can find some information here on using Excel for search engine optimization.
http://www.distilled.net/excel-for-seo/
I hope this is of help to you sincerely,
Thomas
-
I'm a bit confused by your question, because aren't the two different metrics. Search volume just shows the amount of searches (albeit rounded off) for a query. Competition & Approximate CPC shows value of a keyword to advertisers - a term may have very few searches a month but a high CPC due to its value for advertisers - exact match of personal injury lawyer in miami may be low, but competition and approximate CPC may be very high due to the value of these leads for lawyers in the personal injury space.
So do you think there is a relationship between search volume and competition/value of a keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Keyword question
I am trying to rank for the long tail keyword "Personal Injury Lawyer Vancouver". If I want to still rank for this keyword can I add an "in" in between lawyer and Vancouver and can I make Lawyer plural? Will this give me the same results? THanks, Jonathan
Keyword Research | | H1_Marketing_Solutions0 -
Do I Need Canonicalization?
Hey moz fans,
Keyword Research | | atakala
I have a site and when I run through with site seo audit tool, they always give me a error that none of your page has canonical tag.
So my question do I need canonical tag ?
I'm asking because I think I don't have any duplicate web pages.
Even though I dont have duplicate pages, is it still necessary to have canonical tag in the original pages?
And also I want to know how do you guyz know , whether your site has duplicate pages?
Thank you.0 -
Why does Google adwords tool shows different search volume
I am not able to undertand the difference in search volume for same keyword under different heading. Let me make it clear. When i enter "Drupal Developement" in adwords tool, at the top, it shows Search term (1) Keyword Global monthly searches drupal development 390 Just below, it shows, Keyword ideas (100) Keyword Global monthly searches drupal development 40,500 I have selected the location U.S. My question is there is a huge difference in 390 and 40,500. Which is correct ?
Keyword Research | | seoug_20050 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0 -
Is anyone getting errors in the keyword difficulty tool today?
I've been doing various searches today and I keep hitting this error: We're sorry, but something went wrong. We've been notified about this issue and we'll take a look at it shortly. I've filed a support request but I'm wondering if its just me?
Keyword Research | | Seaward-Group0 -
Targeting Keywords from the homepage
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages. Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration. Granted the limits to any phrase or keyword group.
Keyword Research | | onlinemediadirect0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0