In Need of Excel Formula to Manage Export from Adwords Keyword Tool
-
Hi All,
I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool?
Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches.
Any suggested ideas or methods are very welcome. Thanks!
-
Yes actually it could be amzing, some calcuation we could do to ad coef to our searches numbers, competition and suggested bid to prioritize our keywords !
-
Hi Mark,
Thank you for that I use distilled University for myself and my staff and I found it to be extremely valuable tool. I think that distilled has some of the best knowledge out there and the back of their partnered with Moz makes them even better
You can always find distilled University at http://www.distilled.net/U
Thanks again sincerely,
Thomas
-
Like a charm, Mark. Thanks!
-
In Excel, you create the formula once in the first row, and then double click on the bottom right corner of the cell and it should populate the rest of the data in that column with that formula. It's called the fill handle - double click it and it will fill the whole column.
-
Haha, I actually just realized that I will only have to punch the formula in on a row by row basis once; after that I can simply arrange the table columns in the same way and copy the KEI column with the formulas into the new doc.
Might be a little time consuming the first time, and you probably wouldn't want to do it for a spreadsheet containing more than a couple hundred keywords, but not bad overall.
-
I did find something that seems to work pretty well. the formula is _=(B2^2)/C2 _where column one is keyword, column two is local monthly searches, and column three is competition. The KEI formula goes in column four.
This is all well and good, but it takes quite a bit of time to adjust this formula row by row; any ideas on how to simply apply this to the entire table?
-
I created a pivot table for you based on a kw export I did from adwords - you could play around with it a bit more, but basically, it groups the terms into groups of competition, and then sorts keywords by highest local US volume. This sounds like what you were looking for - hopefully it helps. Here is a link to the Google doc in Drive - good luck and let me know if you need help replicating it.
Thomas's recommendation of the Distilled Excel for SEO guide is spot on - I love that tool.
Mark
-
PS I found that www.wordtracker.com which is a great software has a lot of information on this. I don't want to make you keep clicking on links however I think this is a great place to start if you haven't found what you're looking for.
http://www.wordtracker.com/academy/keyword-research-kei
KEI - Keyword Effectiveness Index (either tool):
KEI is one of the quickest ways to find keywords with good potential - that is, those keywords which are likely to help your site attract more traffic.
It's a banded metric, so you'll never see a KEI of more than 100. That doesn't mean that we can go back to the old method of thinking that a KEI of X or Y is good, or that a KEI of Z is bad - it's still important to look at the numbers as relative values inside a niche - what might be a good KEI for one niche may prove not to be so useful inside another niche - so do look at the relationships between the figures in this column rather than just relying on pure numbers.
So how do we use KEI? Simple! There are two ways that we can find helpful figures - we're looking for a high KEI as these are the keywords that show potential. The first thing to do is to sort the column by KEI just by clicking the column header. We can see the highest ones at the top of the list instantly, so look for the keywords that are relevant to your business.
The second way you can narrow down your list according to KEI (if you're familiar with the market you're targeting and have a rough idea around search behaviour in that niche) is to use the filters on the right to exclude keywords with a KEI below a certain figure - you'll probably get more of a feel of what to exclude the more you work with a niche.
-
http://www.searchenginejournal.com/8-ways-excel-can-help-in-search-marketing-seo-ppc/23230/
http://www.1stsearchranking.net/keywords.htm
http://muratos.hubpages.com/hub/What-is-KEI-and-How-to-use-it-for-SEO
http://www.seo-artworks.com/university/GoogleKEI.htm
If I may add for tracking keywords my personal favorite is using scribecontent.com by copy blogger it's a great tool.
I hope this helps,
Thomas
-
Happy to help out. There is another tool entirely called screaming frog spider SEO
http://www.screamingfrog.co.uk/seo-spider/
Seer interactive has the best guide to do anything with it SFSS
http://www.seerinteractive.com/blog/screaming-frog-guide
primarily going to create excel style sheets for you. The only issue with the tool is that it is free up to only 500 pages.
However http://www.distilled.net/U is by far the best I believe if you want to truly know everything about technical search engine optimization
Glad I could be of help sincerely,
Thomas
-
I suppose another way to phrase this is that I am looking for an Excel formula to help me determine KEI, or Keyword Effectiveness Index, with greater accuracy.
-
You could try this create a pivot table organized by competition score, group the competition numbers into groups - ten groups separated by .1 - then within those groups place the keywords, and sort the keywords by largest to smallest search volume. If I get a chance to play around with it, I'll try to create something for you in Excel.
-
Thanks, Thomas. I'll check it out.
-
"So do you think there is a relationship between search volume and competition/value of a keyword?"
Well, yeah. Specifically, what I'm looking for is a formula that will organize my export results with simultaneous lowest possible competition score per highest possible local monthly search. I want to find the happy medium between the two to assign some sort of cumulative score, and then arrange according to that.
It probably sounds like I'm looking for a silver bullet...I just have a lot of data to sift through.
-
If you're looking for a great reference using Excel or any type of search engine optimization I strongly suggest using the www.distilled.net/U you can find some information here on using Excel for search engine optimization.
http://www.distilled.net/excel-for-seo/
I hope this is of help to you sincerely,
Thomas
-
I'm a bit confused by your question, because aren't the two different metrics. Search volume just shows the amount of searches (albeit rounded off) for a query. Competition & Approximate CPC shows value of a keyword to advertisers - a term may have very few searches a month but a high CPC due to its value for advertisers - exact match of personal injury lawyer in miami may be low, but competition and approximate CPC may be very high due to the value of these leads for lawyers in the personal injury space.
So do you think there is a relationship between search volume and competition/value of a keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a bad idea to hyphenate keywords?
Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!
Keyword Research | | SallieJ0 -
Does anyone know of a good keyword identification tool to be used on a particular piece of content?
I'm hoping for a tool that would extract keyword possibilities from an article, run them through a keyword popularity tool such as Google AdWords Keyword Planner and present ranked results (including number of monthly searches) to the writer. That would enable the writer to choose relevant popular keywords (especially phrases) in the web headline, page title and text. Does anyone know of such a tool? I'm considering having one built in-house if nothing already exists. How it might work Ideally, this might be a browser add-on. The user would highlight the story or blog text, and click on the browser add-on button to start the tool. Using something like viewer.opencalais, the text would plug into a keyword extraction tool and automatically run the results. In the next step the extracted terms would automatically plug into the Google AdWords Keyword Planner and run the results for “Keyword Ideas.” I think this can be done via the AdWords API: https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService?hl=fr The user would then be presented with a series of ranked keyword possibilities based on relevance and popularity. Why it’s useful This would make it far more efficient for busy journalists (or anyone) to write effective web headlines.
Keyword Research | | TampaBayTimes0 -
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
Changes at Raven Tools!
I received notification today that Raven tools will lose it's Adwords API, see below: "Raven received notice from Google late last week that we would lose access to its AdWords API. Without API access, Raven can't provide Google AdWords research, management and reporting to our customers" This is a massive blow as we use Raven to track progress for clients and also to run keyword research etc. Does anybody that knows Raven have a suitable alternative? Thanks...
Keyword Research | | JonathanSmith0 -
Suggestions for RU Keyword Research
Does anyone have suggestions for a better RU keyword tool than Yandex and/or is there a way to see exact searches in Yandex's keyword tool? It seems like the data is not at all accurate. For example - we are ranked #2 for a keyword which has over 40,000 monthly searches (searches according to Yandex keyword tool and position confirmed with someone doing a manual search in Russia). However, we are not getting any traffic for this keyword and according to Yandex webmaster tools the keyword only got 10 impressions this past month. Any ideas for me... or would using Google be preferable eventhough people in Russia don't really use Google?
Keyword Research | | theLotter0 -
Am I Doomed with Low Volume Keywords?
I've been pursuing an internet startup for over a year now. We've figured a lot of things out along the way and even managed to start making some modest revenue ~$3,000/month. We're just now starting to dig into SEO and I'm realizing that most of our keywords aren't very high volume. The best have 1,000 local searches per month (exact match) with most being a couple hundred local searches. I'm worried that I've picked a market that's too small, but I don't have the SEO experience to know if this is normal or not. Most of my keywords are rated 'highly competitive' and also are stacked with CPC ads upon Google search. I'd love to know what others' experience with keyword volume is and if I'm just overreacting on limited knowledge. Thanks!
Keyword Research | | TBiz0