On page grades - quick question

[Mrupp44]

My hardwood flooring client just added carpet, luxury vinyl, ceramic tile, area rugs, design, and ceramic tile to his lineup - joy, joy. He really thought the months and months of working together and creating a bunch of solid, original content and promoting it and building links and seeing great results for Hardwood Flooring means he would instantly rank well for ALL flooring.

I digress, sorry.

I am trying to understand the on page reports a little better. When I grade the new carpet page on his site for the keyword 'carpet' it comes back with an A - when I grade it for 'Carpet, city name' it comes back with an F. Which should I be targeting for best results?

95% of my clients are concerned about local results and not getting business other than within 20-30 miles of their office. Any guidance in understanding on how BEST to utilize the on page reporting would be greatly appreciated! (I did watch the video and check out the guide)

Thank you in advance for your time!

Matthew

[MiriamEllis]

Hi Matthew,

I've requested that our help team pop in to give you a good explanation of grading. Hang tight! I'm sure you'll receive a helpful answer soon.

[jennie.evans]

I should preface my response by saying i'm no expert! (I'm learning) Although i'll do my best to help.

If your client sells mostly locally, I would optimise for long tail, local keywords first... They'll be easier to optimise for and the traffic will be better qualified.

Have you checked search volumes for the search terms in your local area? If your client is based in Chicago say and wants to sell luxury carpets in the area, you should look up the search volumes for things like 'luxury carpets chicago', 'chicago luxury carpets', 'expensive carpets chicago', 'chicago luxury rugs' etc. (you can do the search volume searches here: https://adwords.google.com/o/KeywordTool .).

Once you know the long tail, local keyword combination that has the best search volume, optimise your page for that, and then do the on page grading. If there are multiple towns/cities in the radius that the business operates in, optimise for them as well on the page, or create a landing page separately for each keyword combination.