Ranking for our member's company names without giving them all away!
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Hi,
We have a directory of 25,000 odd companies who use our site.
We have a strong PR site and want to rank a page for each company name. Some initial testing on one or two company names brings us to #2 after the company's own web site in the format: "Company Name Reviews and Feedback" - so it works well.
We want to do this for all 25,000 of our members, however we do not wish to make it easy for our competitors to scrape through our member database!!
e.g. using: www.ourdomain.com/randomstring/company-name-(profile).php
unfortunately with the above performing a search on google for site:domain.com/()/()(profile).php
would bring up all records.
Are there any tried and tested ways of achieving what we're after here?
Many Thanks.
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Bottom line, you cannot make data available online without offering a means for a user to grab that data.
You said you "don't wish to make it easy" so I will share some ideas:
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EGOL's suggestion is good and not that hard to implement. I am not sure if your site requires registration but you can set it up so guests can view a maximum of ?20 member pages or whatever amount you deem to be a reasonable number.
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There are more complicated methods by which you can establish a script that will block any IP or user who pulls too many pages too quickly.
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The real challenge is your sitemap. If all that is required is the company's name, your sitemap is all someone needs. In this case there is simply nothing I can think of you can do.
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If the sitemap isn't a challenge, another idea is to present the data in a method that is not easy to read. You can leave the description information in HTML but present the company name in Flash, for example.
Bottom line, if you want to rank well, the site has to be easy to crawl. If the crawl data offers enough information for others to steal, there is simply no reasonable method that can be used to prevent automated tools from grabbing it.
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If you have links into all of these 25000 pages then people and robots will be able to find them.
If you want to keep robot scrapers out then you can use a white list of robots that allows the robots of search engines and other allowed automated visitors in but instructs others to keep out. No guarantees that they will not find a way in with this but it might help. Human scraping will still get through.
You could probably also devise a way to throttle the number of pageviews per visitor or per IP but that would take some creative programming.
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